The Tanning of America

The Tanning of America PDF

Author: Steve Stoute

Publisher: Avery

Published: 2012-08-07

Total Pages: 322

ISBN-13: 1592407382

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Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."--

Witches of America

Witches of America PDF

Author: Alex Mar

Publisher: Macmillan

Published: 2015-10-20

Total Pages: 289

ISBN-13: 0374291373

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"Witches are gathering." When most people hear the word "witches," they think of horror films and Halloween, but to the nearly one million Americans who practice Paganism today, witchcraft is a nature-worshipping, polytheistic, and very real religion. So Alex Mar discovers when she sets out to film a documentary and finds herself drawn deep into the world of present-day magic. Witches of America follows Mar on her immersive five-year trip into the occult, charting modern Paganism from its roots in 1950s England to its current American mecca in the San Francisco Bay Area; from a gathering of more than a thousand witches in the Illinois woods to the New Orleans branch of one of the world's most influential magical societies. Along the way she takes part in dozens of rituals and becomes involved with a wild array of characters. This sprawling magical community compels Mar to confront what she believes is possible--or hopes might be. With keen intelligence and wit, Mar illuminates the world of witchcraft while grappling in fresh and unexpected ways with the question underlying every faith: Why do we choose to believe in anything at all?--Adapted from book jacket.

Suntanning in 20th Century America

Suntanning in 20th Century America PDF

Author: Kerry Segrave

Publisher: McFarland

Published: 2005-09-14

Total Pages: 216

ISBN-13: 0786423943

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The suntan experienced a profound change in the last century. Considered a mark of the lower class for hundreds of years, tanning became a fad in the early 1920s and remains popular today. The tan, though, was much more than a matter of fashion,enjoying at first a boost from the medical establishment. Opinions ranging from hard science to quackery lauded the suntan as something of a panacea. Near the end of World War II, however, researchers increasingly warned against the hazards of overexposure to the sun, and a large new industry developed--sunscreen. Americans' current paradoxical obsession with the tan developed almost entirely from the conflicting rays of twentieth century thought. This history examines the twentieth century suntan as a social and scientific phenomenon. Beginning with the years 1900-1920, it debunks the myth that changing attitudes toward the tan sprang largely from the world of fashion. Initial pro-tanning medical hype, emerging negative opinions of sunbathing near the middle of the century, the development of sunscreens, the debate over sunscreen efficacy, and the sunless tan are all covered here. Numerous pictures demonstrate changing perceptions of the suntan, displaying advertisements for products that promoted, prevented or healed tans.

The Gunning of America

The Gunning of America PDF

Author: Pamela Haag

Publisher:

Published: 2016-04-19

Total Pages: 530

ISBN-13: 0465048951

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"An acclaimed historian explodes the myth about the 'special relationship' between Americans and their guns, revealing that savvy 19th century businessmen--not gun lovers--created American gun culture"--

Mission to America

Mission to America PDF

Author: Walter Kirn

Publisher: Anchor

Published: 2006-10-10

Total Pages: 290

ISBN-13: 0307278557

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Mason LaVerle is a young man on a mission–a mission to save his people’s way of life. Mason was raised in a tiny, isolated Montanan sect, the church of the Aboriginal Fulfilled Apostles. But the Apostles face a dwindling membership, so Mason is sent on an outreach operation to bring back converts–specifically brides. As he discovers shopping malls, fast food, and faster women, the forces of faith and the forces of America collide, leading Mason to the brink of missionary madness.

Unlabel

Unlabel PDF

Author: Marc Ecko

Publisher: Simon and Schuster

Published: 2015-05-05

Total Pages: 304

ISBN-13: 1451685319

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"One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--

Motel of the Mysteries

Motel of the Mysteries PDF

Author: David Macaulay

Publisher: Houghton Mifflin Harcourt

Published: 1979-10-11

Total Pages: 88

ISBN-13: 0547770723

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It is the year 4022; all of the ancient country of Usa has been buried under many feet of detritus from a catastrophe that occurred back in 1985. Imagine, then, the excitement that Howard Carson, an amateur archeologist at best, experienced when in crossing the perimeter of an abandoned excavation site he felt the ground give way beneath him and found himself at the bottom of a shaft, which, judging from the DO NOT DISTURB sign hanging from an archaic doorknob, was clearly the entrance to a still-sealed burial chamber. Carson's incredible discoveries, including the remains of two bodies, one of then on a ceremonial bed facing an altar that appeared to be a means of communicating with the Gods and the other lying in a porcelain sarcophagus in the Inner Chamber, permitted him to piece together the whole fabric of that extraordinary civilization.

America's National Game

America's National Game PDF

Author: Albert Goodwill Spalding

Publisher:

Published: 1911

Total Pages: 586

ISBN-13:

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This book is Albert Spaldings work of "historic facts concerning the beginning, evolution, development and popularity of base ball, with personal reminiscences of its vicissitudes, its victories and its votaries." It is one of the defining books in the early formative years of modern baseball.

The Negro Motorist Green Book

The Negro Motorist Green Book PDF

Author: Victor H. Green

Publisher: Colchis Books

Published:

Total Pages: 235

ISBN-13:

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The Negro Motorist Green Book was a groundbreaking guide that provided African American travelers with crucial information on safe places to stay, eat, and visit during the era of segregation in the United States. This essential resource, originally published from 1936 to 1966, offered a lifeline to black motorists navigating a deeply divided nation, helping them avoid the dangers and indignities of racism on the road. More than just a travel guide, The Negro Motorist Green Book stands as a powerful symbol of resilience and resistance in the face of oppression, offering a poignant glimpse into the challenges and triumphs of the African American experience in the 20th century.

The Big Payback

The Big Payback PDF

Author: Dan Charnas

Publisher: Penguin

Published: 2011-11-01

Total Pages: 672

ISBN-13: 1101568119

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“There has never been a better book about hip-hop…a record-biz portrait that jumps off the page.”—A.V. Club THE INSPIRATION FOR THE VH1 SERIES THE BREAKS The Big Payback takes readers from the first $15 made by a “rapping DJ” in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean “Diddy” Combs. 300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance. INCLUDES PHOTOGRAPHS