How to Write a Successful Marketing Plan
Author: Roman G. Hiebing, Jr.
Publisher: CCH Tax & Accounting
Published: 1999-03
Total Pages: 510
ISBN-13: 9780130145482
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The Marketing Plan
Author: William M. Luther
Publisher: AMACOM Div American Mgmt Assn
Published: 2001
Total Pages: 340
ISBN-13: 9780814426159
DOWNLOAD EBOOK →Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.
The Successful Marketing Plan
Author: Roman G. Hiebing
Publisher: McGraw Hill Professional
Published: 2003-06-13
Total Pages: 578
ISBN-13: 0071611231
DOWNLOAD EBOOK →This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.
How to Write a Successful Marketing Plan
Author: Roman G. Hiebing
Publisher: N T C Business Books
Published: 1997
Total Pages: 548
ISBN-13: 9780844232027
DOWNLOAD EBOOK →Here is everything you need to know for a disciplined, comprehensive 'real world' marketing plan to help your company thrive and grow. New chapters on locking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing add even more valuable and detailed insight into the planning process.
Developing Successful Marketing Strategies
Author: Gary W. Randazzo
Publisher: Business Expert Press
Published: 2014-05-15
Total Pages: 166
ISBN-13: 1606499610
DOWNLOAD EBOOK →What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
The One-Day Marketing Plan
Author: Roman G. Hiebing
Publisher: McGraw Hill Professional
Published: 2004-06-21
Total Pages: 347
ISBN-13: 0071458522
DOWNLOAD EBOOK →The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.
Successful Marketing Strategies for Nonprofit Organizations
Author: Barry J. McLeish
Publisher: John Wiley & Sons
Published: 2010-10-12
Total Pages: 288
ISBN-13: 0470925531
DOWNLOAD EBOOK →From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.
On Target
Author: Tim Berry
Publisher: Palo Alto Software, Inc.
Published: 2001
Total Pages: 368
ISBN-13: 0966489136
DOWNLOAD EBOOK →Practical resources to write a marketing plan are difficult to find. On Target: The Book on Marketing Plans offers an excellent solution. On Target takes you through the process of writing an effective marketing plan from the initial concept to full implementation.
The Successful Marketing Plan
Author: Roman G. Hiebing
Publisher: N T C Business Books
Published: 1990
Total Pages: 370
ISBN-13:
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Author: Herman Pool
Publisher: Morgan James Publishing
Published: 2016-10-25
Total Pages: 147
ISBN-13: 1630479616
DOWNLOAD EBOOK →“Communicates very complicated ideas in a very simple manner” (Jay Conrad Levinson, author of Guerrilla Marketing). Who says marketing has to takes weeks or months—or even hours—to plan and execute? All you need is sixty minutes, an open mind, and One Hour Marketing. If you’ve been running your business on empty because marketing seemed too confusing, too difficult, or too time-consuming, relax. One Hour Marketing tells you what you need to know to make your marketing work—fast! In a book you can read in one hour, Herman Pool shows you why marketing works, and how you can build a plan in an hour, then execute it without huge time commitments. Read this book and you will: * learn what steps to take to make your marketing work * discover how to identify your ideal target market to make sales easier * build an actionable marketing plan quickly * understand the essential methods and tools you need to succeed You’ll even learn the secrets to getting the work done—without having to do the work yourself.
