The Solid Gold Mailbox

The Solid Gold Mailbox PDF

Author: Walter Weintz

Publisher:

Published: 1987-04-29

Total Pages: 296

ISBN-13:

DOWNLOAD EBOOK →

This double cassette-book shows how to create winning mail-order campaigns. The author has produced successful mail-order campaigns for Reader's Digest, The Republican Party, and Time/Life Books. He covers everything one needs to know about planning, creating, and financing profitable mail-order campaigns, including the ten commandmemts for creating successful mail-order packages, copywriting ``tricks of the trade,'' ``hot potato'' action devices, and techniques for choosing the best mailing lists. Included are many examples of Weintz's mail-order success stories from his 40 years in the business.

Direct Marketing Rules of Thumb

Direct Marketing Rules of Thumb PDF

Author: Nat G. Bodian

Publisher: McGraw Hill Professional

Published: 1995

Total Pages: 456

ISBN-13: 9780070063402

DOWNLOAD EBOOK →

A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component--from headlines to offers to credit and collections; locate, select, time, and test top-selling mailing lists for business, professions, medicine, consumers, charities, and more--plus work with list brokers, managers, and compilers; land your share of the $300 billion telemarketing business--including getting started, finding help, preparing scripts, targeting top prospects, selecting lists, and more; sell successuflly through card decks; snag the best prices on paper, printing, production, and mail shop services; create and place low-cost DM space ads; much, much more.

Reaganland

Reaganland PDF

Author: Rick Perlstein

Publisher: Simon and Schuster

Published: 2021-08-17

Total Pages: 1120

ISBN-13: 1476793069

DOWNLOAD EBOOK →

"From the bestselling author of Nixonland and The Invisible Bridge comes the dramatic conclusion of how conservatism took control of American political power"--

Creditworthy

Creditworthy PDF

Author: Josh Lauer

Publisher: Columbia University Press

Published: 2017-07-25

Total Pages: 393

ISBN-13: 0231544626

DOWNLOAD EBOOK →

The first consumer credit bureaus appeared in the 1870s and quickly amassed huge archives of deeply personal information. Today, the three leading credit bureaus are among the most powerful institutions in modern life—yet we know almost nothing about them. Experian, Equifax, and TransUnion are multi-billion-dollar corporations that track our movements, spending behavior, and financial status. This data is used to predict our riskiness as borrowers and to judge our trustworthiness and value in a broad array of contexts, from insurance and marketing to employment and housing. In Creditworthy, the first comprehensive history of this crucial American institution, Josh Lauer explores the evolution of credit reporting from its nineteenth-century origins to the rise of the modern consumer data industry. By revealing the sophistication of early credit reporting networks, Creditworthy highlights the leading role that commercial surveillance has played—ahead of state surveillance systems—in monitoring the economic lives of Americans. Lauer charts how credit reporting grew from an industry that relied on personal knowledge of consumers to one that employs sophisticated algorithms to determine a person's trustworthiness. Ultimately, Lauer argues that by converting individual reputations into brief written reports—and, later, credit ratings and credit scores—credit bureaus did something more profound: they invented the modern concept of financial identity. Creditworthy reminds us that creditworthiness is never just about economic "facts." It is fundamentally concerned with—and determines—our social standing as an honest, reliable, profit-generating person.

The Mail Box

The Mail Box PDF

Author: Audrey Shafer

Publisher:

Published: 2006

Total Pages:

ISBN-13:

DOWNLOAD EBOOK →

When twelve-year-old Gabe tries to hide his uncle's death from the local authorities, he is not prepared for what happens when this secret is discovered.

Shopping All the Way to the Woods

Shopping All the Way to the Woods PDF

Author: Rachel S. Gross

Publisher: Yale University Press

Published: 2024-03-26

Total Pages: 305

ISBN-13: 030027730X

DOWNLOAD EBOOK →

A fascinating history of the profitable paradox of the American outdoor experience: visiting nature first requires shopping No escape to nature is complete without a trip to an outdoor recreational store or a browse through online offerings. This is the irony of the American outdoor experience: visiting wild spaces supposedly untouched by capitalism first requires shopping. With consumers spending billions of dollars on clothing and equipment each year as they seek out nature, the American outdoor sector grew over the past 150 years from a small collection of outfitters to an industry contributing more than 2 percent of the nation’s economic output. Rachel S. Gross argues that this success was predicated not just on creating functional equipment but also on selling an authentic, anticommercial outdoor identity. In other words, shopping for the woods was also about being—or becoming—the right kind of person. Demonstrating that outdoor culture is commercial culture, Gross examines Americans’ journey toward outdoor expertise by tracing the development of the nascent outdoor goods industry, the influence of World War II on its growth, and the boom years of outdoor businesses.

Million Dollar Mailings

Million Dollar Mailings PDF

Author: Denison Hatch

Publisher: Rowman & Littlefield

Published: 2023-05-01

Total Pages: 531

ISBN-13: 1493078690

DOWNLOAD EBOOK →

Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

What's Fair on the Air?

What's Fair on the Air? PDF

Author: Heather Hendershot

Publisher: University of Chicago Press

Published: 2011-09-30

Total Pages: 271

ISBN-13: 0226326780

DOWNLOAD EBOOK →

The rise of right-wing broadcasting during the Cold War has been mostly forgotten today. But in the 1950s and ’60s you could turn on your radio any time of the day and listen to diatribes against communism, civil rights, the United Nations, fluoridation, federal income tax, Social Security, or JFK, as well as hosannas praising Barry Goldwater and Jesus Christ. Half a century before the rise of Rush Limbaugh and Glenn Beck, these broadcasters bucked the FCC’s public interest mandate and created an alternate universe of right-wing political coverage, anticommunist sermons, and pro-business bluster. A lively look back at this formative era, What’s Fair on the Air? charts the rise and fall of four of the most prominent right-wing broadcasters: H. L. Hunt, Dan Smoot, Carl McIntire, and Billy James Hargis. By the 1970s, all four had been hamstrung by the Internal Revenue Service, the FCC’s Fairness Doctrine, and the rise of a more effective conservative movement. But before losing their battle for the airwaves, Heather Hendershot reveals, they purveyed ideological notions that would eventually triumph, creating a potent brew of religion, politics, and dedication to free-market economics that paved the way for the rise of Ronald Reagan, the Moral Majority, Fox News, and the Tea Party.

The Post Office Book

The Post Office Book PDF

Author: Gail Gibbins

Publisher:

Published: 1991

Total Pages: 36

ISBN-13: 9780440846499

DOWNLOAD EBOOK →

A step-by-step description of what happens to mail from the time it is deposited in the mailbox to its arrival at its destination. Also includes brief historical facts about mail service in the United States.