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Author: Sherrie A. Madia
Publisher: Basecamp Communications, LLC
Published: 2011-01
Total Pages: 197
ISBN-13: 9780982618592
DOWNLOAD EBOOK →Madia offers critical insights into why today's nonprofit organizations must understand the basics of social networks and how incorporating social media into existing plans can catapult fundraising efforts.
Author: Geoff Alexander
Publisher: McFarland
Published: 2015-06-22
Total Pages: 213
ISBN-13: 0786498447
DOWNLOAD EBOOK →There are nearly a million nonprofit organizations in the United States vying for funding from an ever-diminishing pool of resources. Whether you're directing or working for a nonprofit or founding a new one, your biggest concern is how to make it sustainable through tough economic times. This book shows you how to keep your organization working regardless of whether you are successful in securing grants. You'll learn how to obtain space, equipment and tools at little or no cost, how to minimize insurance and legal fees, and how to use volunteers and keynote programs to stay lean and successful. Checklists help you initiate and file paperwork and create a master assets and inventory document that will keep your directors, officers and volunteers up to date on everything you own and lease, including Internet and social media resources. Realistic hands-on strategies are provided that can save your organization significant amounts of money each year and prevent the mistakes that cause so many nonprofits to fail.
Author: Melanie Mathos
Publisher: John Wiley & Sons
Published: 2012-01-09
Total Pages: 224
ISBN-13: 1118218892
DOWNLOAD EBOOK →The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.
Author: Kivi Leroux Miller
Publisher: John Wiley & Sons
Published: 2010-04-29
Total Pages: 260
ISBN-13: 047061983X
DOWNLOAD EBOOK →A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Author: Heather Mansfield
Publisher: McGraw Hill Professional
Published: 2011-09-30
Total Pages: 289
ISBN-13: 0071770992
DOWNLOAD EBOOK →Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.
Author: Deltina Hay
Publisher: Linden Publishing
Published: 2011-01-05
Total Pages: 389
ISBN-13: 1610350170
DOWNLOAD EBOOK →A no-nonsense guide to the ever-evolving tools of social media, this handbook details the nuts and bolts of the open-source internet by using real-world examples with dozens of screen shots for each subject. The companion CD provides links to resources, and directories of social websites in addition to forms and worksheets designed to map social media strategies. This practical, hands-on introduction to social media tools such as Facebook, YouTube, and Twitter helps grow brand recognition, improve and expand sales, and increase profits for business owners, professionals, musicians, and artists alike.
Author: Deana D. Dennis
Publisher:
Published: 2014
Total Pages:
ISBN-13:
DOWNLOAD EBOOK →Social media has revolutionized modern business and marketing practices by providing a mass audience of potential stakeholders for all business entities. Nonprofit organizations that learn to utilize social media affectively could benefit in virtually every organizational initiative, including marketing, fundraising, and advocacy, by easily connecting to target audiences through the power of virtual social networking. The specific focus of this work is on Christian ministries and charitable organizations. Case studies of two differing Christian organizations are discussed: the relief organization, Samaritan's Purse and the young adult ministry, Love and Respect (NOW). The case studies explore the organizations' background and mission, potential use for social media, current use of major outlets: Facebook, Twitter, YouTube, Instagram, and Pinterest; and recommendations for each organization, based on a discussion of best practices for each outlet. Limitations of social media outlets are also discussed, to illustrate the constant change, necessity of staying current, and potential for growth in the realm of nonprofit social media.
Author: Melody Karle
Publisher: Rowman & Littlefield
Published: 2020-02-27
Total Pages: 178
ISBN-13: 153812680X
DOWNLOAD EBOOK →The every person's guide to social media... how to use it and what never to do. Are you trying to figure out how to safely use social media but finding yourself struggling? Here’s a book specifically designed to help regular people figure out social media platforms. It begins with a chapter about social media basics: how they normally work, why people use them, and general safety tips. It is easy to get confused by the large number of options that are out there so this book breaks down each major network into its own chapter. Chapters are included for: Facebook Snapchat Pinterest LinkedIn Instagram YouTube Twitter Reddit, and Tumblr. Because each social media platform has its their own rules, benefits, and challenges, each chapter gives a summary of the platform and tells the reader why people use it. Next, each chapter has a glossary of terms to explain language and slang that are used. This will help people who are new to social media learn about terminology like subreddits, retweets, and more. If readers decide to use the platform (or already use it and want to learn more), each chapter guides users through a “how-to” of using each platform. This includes the basic functionality, setting up profiles, settings, and odd features that even current users may not know about. Privacy and safety are also covered, with a platform-specific section devoted to these important issues in each chapter. Two final chapters cover other notable social media platforms that readers might want to know about and archiving tips for saving social media posts and information. This book can help people new to social media, people joining new social media, and people who are already on but want to learn how to better manage and protect their accounts.
Author: Holly Bathie
Publisher: Usborne Life Skills
Published: 2024-01-02
Total Pages: 0
ISBN-13: 9781805071495
DOWNLOAD EBOOK →Empower your kids to stay safe online with this fun, comprehensive guide for kids aged 11+. Packed with entertaining illustrations alongside practical information, the Social Media Survival Guide answers questions about all aspects of social media - the good AND the bad - making it a must-have tool for young people (and parents) to help navigate the online world safely and confidently and learn the best approaches to taking care of themselves. Content includes: - In-depth coverage of a range of important a difficult issues young people face including: body image, appearance-enhancing filters, influencers, sexual content and mental health - Uses recognisable themes rather than platform specifics, making the content relevant long-term - Tips on how to set up accounts safely and best manage privacy and messaging settings - Addressing your persona, online reputation, and relationships - Understanding fake news and information - How to handle online bullying, as well as avoiding trolls - Also includes links to professionally approved websites with more advice and support - Expert advice from children's online charity, Childnet International
Author: Sherrie A. Madia
Publisher: Basecamp Communications, LLC
Published: 2010
Total Pages: 0
ISBN-13: 9780982618516
DOWNLOAD EBOOK →The guide provides critical insights into shaping programs and policies for integrating social media for internal and external stakeholder groups, along with handling demands for social media tools, and a clear, concise approach to minimizing corporate exposure while maximizing opportunity in the marketplace by engaging employees and consumers in exciting new ways.
