Lanterna Rally
eBook PDF Download Digital Library
Senses and Communication
Author: Open University. Biology: Brain & Behaviour Course Team
Publisher:
Published: 1996-01-31
Total Pages: 238
ISBN-13: 9780749280024
DOWNLOAD EBOOK →The Senses and Communication
Author: Tim Halliday
Publisher:
Published: 1998
Total Pages: 254
ISBN-13:
DOWNLOAD EBOOK →This book introduces readers to the neurophysiology of the senses and communication in both human and animal systems, primarily considering the ways in which sensory phenomena is integrated and applied within the nervous system. The subject matter is extensively illustrated with clear diagrams, and each chapter ends with a list of learning objectives and questions.
The Senses and the History of Philosophy
Author: Brian Glenney
Publisher: Routledge
Published: 2019-02-21
Total Pages: 365
ISBN-13: 1351731068
DOWNLOAD EBOOK →The study of perception and the role of the senses have recently risen to prominence in philosophy and are now a major area of study and research. However, the philosophical history of the senses remains a relatively neglected subject. Moving beyond the current philosophical canon, this outstanding collection offers a wide-ranging and diverse philosophical exploration of the senses, from the classical period to the present day. Written by a team of international contributors, it is divided into six parts: Perception from Non-Western Perspectives Perception in the Ancient Period Perception in the Medieval Latin/Arabic Period Perception in the Early Modern Period Perception in the Post-Kantian Period Perception in the Contemporary Period. The volume challenges conventional philosophical study of perception by covering a wide range of significant, as well as hitherto overlooked, topics, such as perceptual judgment, temporal and motion illusions, mirror and picture perception, animal senses and cross-modal integration. By investigating the history of the senses in thinkers such as Plotinus, Auriol, Berkeley and Cavendish; and considering the history of the senses in diverse philosophical traditions, including Chinese, Indian, Byzantine, Greek and Latin it brings a fresh approach to studying the history of philosophy itself. Including a thorough introduction as well as introductions to each section by the editors, The Senses and the History of Philosophy is essential reading for students and researchers in the history of philosophy, perception, philosophy of mind, philosophical psychology, aesthetics and eastern and non-western philosophy. It will also be extremely useful for those in related disciplines such as psychology, religion, sociology, intellectual history and cognitive sciences.
Sensory Communication, Contributions
The Senses: A Comprehensive Reference
Author:
Publisher: Academic Press
Published: 2020-09-30
Total Pages: 5215
ISBN-13: 0128054093
DOWNLOAD EBOOK →The Senses: A Comprehensive Reference, Second Edition, Seven Volume Set is a comprehensive reference work covering the range of topics that constitute current knowledge of the neural mechanisms underlying the different senses. This important work provides the most up-to-date, cutting-edge, comprehensive reference combining volumes on all major sensory modalities in one set. Offering 264 chapters from a distinguished team of international experts, The Senses lays out current knowledge on the anatomy, physiology, and molecular biology of sensory organs, in a collection of comprehensive chapters spanning 4 volumes. Topics covered include the perception, psychophysics, and higher order processing of sensory information, as well as disorders and new diagnostic and treatment methods. Written for a wide audience, this reference work provides students, scholars, medical doctors, as well as anyone interested in neuroscience, a comprehensive overview of the knowledge accumulated on the function of sense organs, sensory systems, and how the brain processes sensory input. As with the first edition, contributions from leading scholars from around the world will ensure The Senses offers a truly international portrait of sensory physiology. The set is the definitive reference on sensory neuroscience and provides the ultimate entry point into the review and original literature in Sensory Neuroscience enabling students and scientists to delve into the subject and deepen their knowledge. All-inclusive coverage of topics: updated edition offers readers the only current reference available covering neurobiology, physiology, anatomy, and molecular biology of sense organs and the processing of sensory information in the brain Authoritative content: world-leading contributors provide readers with a reputable, dynamic and authoritative account of the topics under discussion Comprehensive-style content: in-depth, complex coverage of topics offers students at upper undergraduate level and above full insight into topics under discussion
The Quarterly Journal of Speech Education
Emotional Branding: Playing with the Senses
Author: Ulrike Max
Publisher: diplom.de
Published: 2002-04-18
Total Pages: 131
ISBN-13: 3832453296
DOWNLOAD EBOOK →Inhaltsangabe:Abstract: The objective of this work is to show the significance of Emotional Branding as a marketing, brand design, and communication instrument based on the changed business situation and demanding customer needs. The five basic senses: taste, touch, sight, sound, and smell shall be explained and set into relation to the brand elements. A lot of marketers discuss about Emotional Branding as the future approach without exactly knowing what this term contains. The aim of this diploma thesis is the development of a conceptual approach in form of a guideline with the key components to emotionalize brands, to give them a face and a character in order to reach the overall aim: the identification of customers with the brand. The first part of this work provides the basic knowledge. It explains and defines in addition to the basic terms brand and branding , terms like brand image , brand identity and brand equity . The second part describes the changes in buying behavior, the changing needs and different perceptions of today s customers. The three main generations are explained to demonstrate the need for Emotional Branding as a new kind of branding tool. Additionally the explanations to hybrid buying behavior and smart shopping will show the necessity of a positive brand experience and the change from Branding to Emotional Branding. It gives a definition of Emotional Branding and a short introduction to the instruments that can be used to support the brand elements, which are closer explained in the main part. The traditional marketing searches for new ideas. The aim is clear. Excitement and experiences shall go along with attractive brand worlds. But how to emotionalize communication? The third and main part shows in form of a guideline how to create an incomparable brand image with the help of tones, colors, scents etc. in combination with the brand elements. In this context successful strong brands that were able to find their way into the consumers psyche and built up strong emotional relationships will be taken as examples. Finally the last part is a critical reflection of the brands playing with the consumers senses in order to influence their everyday life. Moreover points are outlined that should be considered to support the successful use of Emotional Branding. Inhaltsverzeichnis:Table of Contents: 1.Aim and Objective1 2.Methodology1 3.Abstract2 4.Introduction3 5.Brand / Branding5 5.1Definition [...]
SENSORIVM: The Senses in Roman Polytheism
Author:
Publisher: BRILL
Published: 2021-05-31
Total Pages: 474
ISBN-13: 900445974X
DOWNLOAD EBOOK →SENSORIVM publishes the first results of a collective investigation into how Roman rituals smelled, sounded, felt and struck the eye. It brings Roman religious experience into the realm of the senses.
A Cultural History of the Senses in Antiquity
Author: Jerry Toner
Publisher: Bloomsbury Publishing
Published: 2014-10-23
Total Pages: 280
ISBN-13: 1474232981
DOWNLOAD EBOOK →The ancient world used the senses to express an enormous range of cultural meanings. Indeed the senses were functionally significant in all aspects of ancient life, often in ways that were complex and interconnected. Antiquity was also a period where the senses were experienced vividly: cities stank, statues were brightly painted and literature made full use of sensory imagery to create its effects. In a steeply hierarchical world, with vast differences between the landed wealthy, the poor and the slaves, the senses played a key role in establishing and maintaining boundaries between social groups; but the use of the senses in the ancient world was not static. New religions, such as Christianity, developed their own way of using the senses, acquiring unique forms of sensory-related symbolism in processes which were slow and often contested. The aim of this volume is to provide an overview of these structures and developments and to show how their study can yield a more nuanced understanding of the ancient world. A Cultural History of the Senses in Antiquity presents essays on the following topics: the social life of the senses; urban sensations; the senses in the marketplace; the senses in religion; the senses in philosophy and science; medicine and the senses; the senses in literature; art and the senses; and sensory media.
