The Selling of the Green

The Selling of the Green PDF

Author: Harvey Araton

Publisher: Harpercollins

Published: 1992-01-01

Total Pages: 271

ISBN-13: 9780060183011

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Examines the sports dynasty whose spectacular successes on the court have often been overshadowed by a marketing strategy that plays to America's latent racism

Selling the Race

Selling the Race PDF

Author: Adam Green

Publisher: University of Chicago Press

Published: 2007

Total Pages: 323

ISBN-13: 0226306410

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Black Chicagoans were at the centre of a national movement in the 1940s and '50s, when African Americans across the country first started to see themselves as part of a single culture. Green argues that this period engendered a unique cultural and commercial consciousness, fostering ideas of racial identity that remain influential.

Jeffrey Gitomer's Little Green Book of Getting Your Way

Jeffrey Gitomer's Little Green Book of Getting Your Way PDF

Author: Jeffrey H. Gitomer

Publisher: Prentice Hall

Published: 2007

Total Pages: 210

ISBN-13:

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Following in the bestselling footsteps of Little Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, and The Little Gold Book of YES! Attitude, Jeffrey Gitomer's The Little Green Book of Getting Your Waydigs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. But because persuasion most often takes place in business, he draws special emphasis to the reader's ability to write and sell persuasively. The book talks about the persistence that enables winning persuasion. He brings the Benjamin Franklin quote "If at first you don't succeed, try, try again" to the Gitomer level of "You only fail when you decide to quit," and the book ends challenging the reader how to think about excellence and eloquence. It will be up to the reader to take advantage of the opportunity and harness the power.

Green Zone Selling

Green Zone Selling PDF

Author: Douglas Smith

Publisher: Author House

Published: 2011-09-01

Total Pages: 155

ISBN-13: 1463422504

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Get in the Green Zone! A must read for every salesperson serious about making more money, Green Zone Selling is a collection of more than 50 best practices and winning approaches used by top performing salespeople in business today. Green Zone Selling takes you beyond the basics of old-fashioned sales training and presents authentic, intelligent and powerful ideas and advice every sales professional can easily understand and immediately apply. Imagine having an experienced and proven sales coach working alongside you, putting you on the fast track to finding more leads, more clients and more sales. Written in a fast-paced, no-nonsense and to-the-point style, Green Zone Selling is engaging and enjoyable reading for anyone who is serious about taking his or her results and income to the next level of success.

The Negro Motorist Green Book

The Negro Motorist Green Book PDF

Author: Victor H. Green

Publisher: Colchis Books

Published:

Total Pages: 235

ISBN-13:

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The Negro Motorist Green Book was a groundbreaking guide that provided African American travelers with crucial information on safe places to stay, eat, and visit during the era of segregation in the United States. This essential resource, originally published from 1936 to 1966, offered a lifeline to black motorists navigating a deeply divided nation, helping them avoid the dangers and indignities of racism on the road. More than just a travel guide, The Negro Motorist Green Book stands as a powerful symbol of resilience and resistance in the face of oppression, offering a poignant glimpse into the challenges and triumphs of the African American experience in the 20th century.

Green to Gold

Green to Gold PDF

Author: Daniel C. Esty

Publisher: John Wiley & Sons

Published: 2009-01-09

Total Pages: 423

ISBN-13: 0470393742

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From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "

Green Light Selling for the 21st Century

Green Light Selling for the 21st Century PDF

Author: Don Aspromonte

Publisher:

Published: 2014-04-29

Total Pages: 144

ISBN-13: 9781589090682

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Currently being used by sales professionals in more than 36 countries, this book is the text for many advanced sales courses. Based on Neurolinguistic Programming (NLP) technology, this is the most practical way to keep your sales opportunities moving all the way to closure. You will learn five simple steps that practically insure that your qualified prospects will become satisfied customers. Your customer relationships will be more likely to produce referrals because of the gentle but powerful techniques in Green Light Selling.

A Fierce Green Fire

A Fierce Green Fire PDF

Author: Philip Shabecoff

Publisher: Island Press

Published: 2012-09-26

Total Pages: 352

ISBN-13: 1597267597

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In A Fierce Green Fire, renowned environmental journalist Philip Shabecoff presents the definitive history of American environmentalism from the earliest days of the republic to the present. He offers a sweeping overview of the contemporary environmental movement and the political, economic, social and ethical forces that have shaped it. More importantly, he considers what today's environmental movement needs to do if it is to fight off the powerful forces that oppose it and succeed in its mission of protecting the American people, their habitat, and their future.Shabecoff traces the ecological transformation of North America as a result of the mass migration of Europeans to the New World, showing how the environmental impulse slowly formed among a growing number of Americans until, by the last third of the 20th Century, environmentalism emerged as a major social and cultural movement. The efforts of key environmental figures -- among them Henry David Thoreau, George Perkins Marsh, Theodore Roosevelt, Gifford Pinchot, John Muir, Aldo Leopold, David Brower, Barry Commoner, and Rachel Carson -- are examined. So, too, are the activities of non-governmental environmental groups as well as government agencies such as the EPA and Interior Department, along with grassroots efforts of Americans in communities across the country. The author also describes the economic and ideological forces aligned against environmentalism and their increasing successes in recent decades. Originally published in 1993, this new edition brings the story up to date with an analysis of how the administration of George W. Bush is seeking to dismantle a half-century of progress in protecting the land and its people, and a consideration of the growing international effort to protect Earth's life-support systems and the obstacles that the United States government is placing before that effort. In a forward-looking final chapter, Shabecoff casts a cold eye on just what the environmental movement must do to address the challenges it faces.Now, at this time when environmental law, institutions, and values are under increased attack -- and opponents of environmentalism are enjoying overwhelming political and economic power -- A Fierce Green Fire is a vital reminder of how far we have come in protecting our environment and how much we have to lose.

Selling Out

Selling Out PDF

Author: Joey Green

Publisher: MacMillan Publishing Company

Published: 1996

Total Pages: 138

ISBN-13:

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What kind of sales tactic would Walt Whitman have hit on to sell Fab laundry detergent? How would Shakespeare have plugged Shout stain remover? Joey Green has tackled these advertising gems and many more--including Kafka's Raid Kills Bugs Dead and Nietzche's musings over Where's the Beef?--giving readers a unique cultural and literary experience on every page.

Devil's Bargain

Devil's Bargain PDF

Author: Joshua Green

Publisher: Penguin

Published: 2017

Total Pages: 290

ISBN-13: 0735225028

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Based on dozens of interviews conducted over six years, Green spins the master narrative of the 2016 campaign from its origins in the far fringes of right-wing politics and reality television to its culmination inside Trump's penthouse on election night.