The Littlest Evergreen

The Littlest Evergreen PDF

Author: Henry Cole

Publisher: Harper Collins

Published: 2011-09-27

Total Pages: 36

ISBN-13: 0061146196

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The littlest evergreen lived a quiet life on a peaceful hillside. Then one December evening, everything changed. . . . Henry Cole’s The Littlest Evergreen sends a beautiful and timely message about nurturing life.

Ever Green: Saving Big Forests to Save the Planet

Ever Green: Saving Big Forests to Save the Planet PDF

Author: John W. Reid

Publisher: W. W. Norton & Company

Published: 2022-03-29

Total Pages: 357

ISBN-13: 1324006048

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Clear, provocative, and persuasive, Ever Green is an inspiring call to action to conserve Earth’s irreplaceable wild woods, counteract climate change, and save the planet. Five stunningly large forests remain on Earth: the Taiga, extending from the Pacific Ocean across all of Russia and far-northern Europe; the North American boreal, ranging from Alaska’s Bering seacoast to Canada’s Atlantic shore; the Amazon, covering almost the entirety of South America’s bulge; the Congo, occupying parts of six nations in Africa’s wet equatorial middle; and the island forest of New Guinea, twice the size of California. These megaforests are vital to preserving global biodiversity, thousands of cultures, and a stable climate, as economist John W. Reid and celebrated biologist Thomas E. Lovejoy argue convincingly in Ever Green. Megaforests serve an essential role in decarbonizing the atmosphere—the boreal alone holds 1.8 trillion metric tons of carbon in its deep soils and peat layers, 190 years’ worth of global emissions at 2019 levels—and saving them is the most immediate and affordable large-scale solution to our planet’s most formidable ongoing crisis. Reid and Lovejoy offer practical solutions to address the biggest challenges these forests face, from vastly expanding protected areas, to supporting Indigenous forest stewards, to planning smarter road networks. In gorgeous prose that evokes the majesty of these ancient forests along with the people and animals who inhabit them, Reid and Lovejoy take us on an exhilarating global journey.

The World of Northern Evergreens

The World of Northern Evergreens PDF

Author: E. C. Pielou

Publisher: Cornell University Press

Published: 2011-10-03

Total Pages: 171

ISBN-13: 0801463041

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Praise for the first edition— "This book is guaranteed to enrich the reader's next forest visit."—Library Journal "Pielou's book brings forest ecology to naturalists, bird lovers, hikers, cyclists, canoeists, skiers, mountaineers, and back-country campers."—Seattle Post-Intelligencer "It is E. C. Pielou's contention that evergreen forests... are taken for granted and rarely well understood. To remedy this, the distinguished biogeographer has written a book focusing on the northern evergreen forests. This is a book that many naturalists, both novice and experienced, will read with pleasure and interest."—Canadian Field-Naturalist "Pielou makes a strong, irrefutable, case for the preservation of old-growth forests and wilderness. Anyone who appreciates the outdoors should have this book and take its message to heart."—Forest Planning Canada Global warming and human-driven impacts from logging, natural gas drilling, mining of oil sands, and the development of hydropower increasingly threaten North America's northern forests. These forests are far from being a uniform environment; close inspection reveals that the conifers that thrive there—pines, larches, spruces, hemlocks, firs, Douglas-firs, arborvitaes, false-cypresses, junipers, and yews—support a varied and complex ecosystem. In The World of Northern Evergreens, the noted ecologist E. C. Pielou introduces the biology of the northern forests and provides a unique invitation to naturalists, ecologists, foresters, and everyone living in northern North America who wants to learn about this unique and threatened northern world and the species that make it their home. Through identification keys, descriptions, and life histories of the conifer tree species, the author emphasizes how different these plants are both biologically and evolutionarily from the hardwoods we also call "trees." Following this introduction to the essential conifers, the author's perceptive insights expand to include the interactions of conifers with other plants, fungi, mammals, birds, and amphibians. The second edition, enriched by new illustrations by the author of woodland features and creatures, updates the text to include new topics including mycorrhizal fungi, soil, woodlice, bats, and invasive insects such as the hemlock woolly adelgid. Emphasis is given to the very real human-driven impacts that threaten the species that live in and depend on the vital and complex forest ecosystem. Pielou provides us with a rich understanding of the northern forests in this work praised for its nontechnical presentation, scientific objectivity, and original illustrations.

Evergreen

Evergreen PDF

Author: Noah Fleming

Publisher: AMACOM

Published: 2015-01-07

Total Pages: 289

ISBN-13: 0814434444

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An invaluable resource that helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits. Loyal customers are the beating heart of every great business.?Why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. The book's entertaining stories and action steps reveal how you can: Cultivate the 3Cs of evergreen companies: character, community, and content Build loyalty programs that turn satisfied customers into enthusiastic advocates Nurture profitable customers while pruning those who sap time and money Inject authenticity into social media communications Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention.?The perfect solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season.