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The Role of a CMO at a Law Firm

Author:

Publisher:

Published: 2008

Total Pages: 0

ISBN-13: 9780314194671

The Role of a CMO at a Law Firm is an authoritative, insiders perspective on best practices for successfully marketing lawyers. Featuring marketing executives representing some of the nations top law firms, these experts discuss key strategies for developing a successful marketing team, creating a law firm marketing campaign, executing market research, working with law firm partners, and promoting relationships. These leading executives give tips on establishing benchmarks, developing budgets, and identifying growth strategies. From maximizing client development to executing firm promotions, these experts offer strategies for embracing public relations and corporate communications, understanding the importance of legal insight, and integrating and monitoring practice group priorities. Additionally, these leaders discuss the importance of establishing a market-driven, client focused, and globally competitive firm. The different niches represented and the breadth of perspectives presented enable readers to get inside the minds of some of the great innovative minds of today, as these experienced law firm marketing professionals offer up their thoughts around the keys to navigating an expanding profession.

Best Practices in Law Firm Business Development and Marketing

Author: Deborah Brightman Farone

Publisher:

Published: 2019

Total Pages: 208

ISBN-13: 9781402431166

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Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.

Marketing the Law Firm

Author: Sally J. Schmidt

Publisher: Law Journal Press

Published: 1991

Total Pages: 692

ISBN-13: 9781588520524

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Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.

Neighboring Rights

Author: World Intellectual Property Organization

Publisher: WIPO

Published: 2016

Total Pages: 185

ISBN-13:

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This WIPO toolkit offers a practical approach to the collective management of copyright and related rights.

Collective Management of Copyright and Related Rights

Author: World Intellectual Property Organization

Publisher: WIPO

Published: 2022-12-22

Total Pages: 252

ISBN-13: 9280534653

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This third edition of Collective Management of Copyright and Related Rights presents an in-depth revision with invaluable updates on the different systems, legislative options and best practices of CMOs worldwide. As with previous editions, the book is written to reach a wide audience, with a special focus on questions that might emerge for governments as they prepare, adopt and apply collective management norms and regulations. The edition also sheds light on new copyright and related rights developments, including digital, technological and business trends, from all over the world. Additionally, there is detailed discussion on topics such as aspects of competition, national treatment, and different models of collective management.

Alternative Dispute Resolution Mechanisms for Business-to-Business Digital Copyright and Content-Related Disputes

Author: World Intellectual Property Organization

Publisher: WIPO

Published: 2021-08-31

Total Pages: 85

ISBN-13: 9280532669

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This timely publication analyses the results of a survey carried out by WIPO, with the financial support of the Ministry of Culture, Sports and Tourism of the Republic of Korea (MCST), on the current use of alternative dispute resolution (ADR) mechanisms to handle business-to-business disputes related to digital copyright and digital content. Drawing on more than 1,000 responses from a wide range of stakeholders in 129 countries, the report is a unique source of information on which to base the development of tailored ADR mechanisms.

Marketing the Legal Mind

Author: Henry Dahut

Publisher: Lmg Press

Published: 2004

Total Pages: 200

ISBN-13: 9780974512600

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Supported by more than one hundred candid interviews with top law partners across the United States, this best-selling law practice management book reveals how law firms can become marketing giants by learning a new conceptual foundation behind professional service marketing, advertising, and most importantly the secrets behind delivering great client service. This book promises to unlock revenue potential, bring marketing goals into focus and bolster confidence for law firms of all sizes.

Rise of the Legal Coo

Author: BULL

Publisher:

Published: 2017-01-31

Total Pages: 120

ISBN-13: 9781783582747

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For law firms considering restructuring their business to meet the demands of a highly competitive market, hiring an experienced chief operations officer (COO) is sure to be a consideration. However, the reassignment of duties and shift in perspective this appointment will require may prove challenging for some firms. Finding the perfect match for a firm's unique culture and requirements is a difficult yet essential task. With input from a number of current law firm COOs and executive directors, alongside some of the most respected and sought-after consultants working in the legal space, Rise of the Legal COO examines the scope and variety of the legal COO role and how the challenges and demands of the position have altered as law firms have evolved over the last two decades. Heavily backed up by the first-hand experience of the contributors, the book also covers key topics such as how the COO fits into and supports the firm's leadership and what happens when leaders transition, factors that influence success (or not) as a legal COO, and key considerations for law firms thinking about introducing or developing the role. This book features: A number of current COOs at large and midsize law firms share first-hand experience of the role at one or more firms. In exclusive interviews, current COOs talk about how they relate to and support other leadership positions, get buy-in for change, and how they add value in the role. Insight is provided from sought-after consultants who regularly advise the leaders of big name law firms. Key topics covered include the most popular COO models used in the legal sector and reasons for the adoption of each model, what makes a COO-MP relationship successful, and how to deal with leadership transitions.

The Law Firm Chief Innovation Officer

Author: Michele Beardslee DeStefano

Publisher:

Published: 2019

Total Pages: 21

ISBN-13:

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So many lawyers are sick ...

Looking Tall by Standing Next to Short People

Author: H. Edward Wesemann

Publisher:

Published: 2007

Total Pages: 240

ISBN-13: 9781425997694

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Rhae Elliott and her husband Keith did what most of us imagine doing when watching the TV programmes telling the stories of people who sell up and leave all familiar things to start life in a new country. They made the decision to move to Central France making the dream of a life abroad a reality. After several visits investigating different areas of France they bought a wonderful 200-year-old farmhouse and dilapidated cottage in the Berry Creuse region. Here they began a new life. In a year they redecorated the farmhouse, renovated the cottage and ran a successful holiday business. The story tells of the necessary steps to get health cover, problems with local builders and dealings at the Maire. It tells of marathon lunches and drinking copious quantities of wine wilst tring to keep up with their French hosts. It continues with tales of the prolems they got themselves into when visiting local fetes and brocantes. It explains the difficulties encountered mastering the language and the way the British network to help each other in a Foreign Land.