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The Results Obsession

Author: Karen J Marchetti

Publisher:

Published: 2020-07

Total Pages: 388

ISBN-13: 9780578686868

If you're looking to boost your results from every digital marketing effort, this book gives you a step-by-step roadmap. You'll focus your efforts on the elements that have the biggest impact on results. And emphasize the digital marketing channels with the highest ROI: your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising. You'll start by correctly diagnosing your progress from Traffic to Leads to Sales - so you'll know exactly how to improve results. You'll understand what to review in Google Analytics (with step-by-step instructions). And you'll learn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow formulas included). You'll have winning "formulas" to make every element of your copy really sell! And you'll learn to strategically craft Offers for a big change in results. You'll also discover easy ways to "test your way to success," so your marketing becomes more effective with every effort! Finally, if you rely on outside resources, you'll learn how to evaluate every marketing proposal to choose better partners and solutions. Results are the key in marketing. "Does it matter if the artwork was stunning, or you thought the copy was amazing, if the effort didn't bring in leads or sales?" When you focus on results from every effort, you'll find ways to make every effort more successful. This is the definitive handbook on digital marketing for small businesses. It serves as your "expert consultant" to help get maximum return on every marketing dollar, and hire the right marketing specialists. Why wing it? With a book like this, you'll never have to. The Results Obsession walks you through clear, specific, detailed steps for diagnosing problems, driving leads and sales, website navigation and content, SEO, online ads, email, testing, measuring, and staffing -- all focused on the specific needs of small businesses.The emphasis on TRAFFIC, LEADS, and SALES, and how to analyze these metrics will surely prove helpful to readers. So many marketers execute campaigns without properly analyzing the results. This book gives you an understanding of what KPIs need the most focus. Written and formatted in a reader-friendly style, with lots of bullet points, short paragraphs, and white space to make it easy to get through, and easy to find what you're looking for. Karen J. Marchetti brings 30+ years of Internet marketing and direct marketing planning, testing, and creative expertise for leaders worldwide. Her strategies have: doubled client sales, boosted online leads by 67%, driven 60% response to a survey by C-level executives, increased email click-through by 200%, and generated a 22% opt-in rate! She has taught Internet Marketing and Direct Marketing at San Diego State University, University of San Diego, UC San Diego, CSU Long Beach, and the University of San Francisco. Marchetti is a Google Ads Qualified Search Consultant and a Google Analytics Certified Consultant.

Be Obsessed or Be Average

Author: Grant Cardone

Publisher: Penguin

Published: 2016-10-11

Total Pages: 242

ISBN-13: 1101981059

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From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success. One of the 7 best motivational books of 2016, according to Inc. Magazine. Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books... he was broke, jobless, and drug-addicted. Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom. Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a super salesman, a huge philanthropist. He wanted to live in a mansion and even own an airplane. Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to seek balance and take it easy. But that has really just given us an excuse to be unexceptional. If you want real success, you have to know how to harness your obsession to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to: · Set crazy goals—and reach them, every single day. · Feed the beast: when you value money and spend it on the right things, you get more of it. · Shut down the doubters—and use your haters as fuel. Whether you're a sales person, small business owner, or 9-to-5 working stiff, your path to happiness runs though your obsessions. It's a simple choice: be obsessed or be average.

Sacred Obsession

Author: Becky Tirabassi

Publisher: Tyndale House Publishers, Inc.

Published: 2006

Total Pages: 159

ISBN-13: 1414310420

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Tirabassi speaks of the things that drive and control one's life, how to overcome the obsessive passions that distract one from God, and how to replace them with holy obsession.

The Obsession

Author: Nora Roberts

Publisher: Penguin

Published: 2016-04-12

Total Pages: 464

ISBN-13: 0698197003

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The riveting novel from the #1 New York Times bestselling author of The Liar. “She stood in the deep, dark woods, breath shallow and cold prickling over her skin despite the hot, heavy air. She took a step back, then two, as the urge to run fell over her.” Naomi Bowes lost her innocence the night she followed her father into the woods. In freeing the girl trapped in the root cellar, Naomi revealed the horrible extent of her father’s crimes and made him infamous. No matter how close she gets to happiness, she can’t outrun the sins of Thomas David Bowes. Now a successful photographer living under the name Naomi Carson, she has found a place that calls to her, a rambling old house in need of repair, thousands of miles away from everything she’s ever known. Naomi wants to embrace the solitude, but the kindly residents of Sunrise Cove keep forcing her to open up—especially the determined Xander Keaton. Naomi can feel her defenses failing, and knows that the connection her new life offers is something she’s always secretly craved. But the sins of her father can become an obsession, and, as she’s learned time and again, her past is never more than a nightmare away.

Secret Obsession

Author: Kimberla Lawson Roby

Publisher: Grand Central Publishing

Published: 2011-09-06

Total Pages: 144

ISBN-13: 1455504726

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Read this standalone novel from New York Times bestselling author of the Reverend Curtis Black series, Kimberla Lawson Roby. Paige Donahue has always lived in her sister Camille's shadow. As children, Camille had the grades, the friends, and their parents' love, while Paige was left with hand-me-downs and criticism. Now as adults, Camille lives an idyllic life with her husband, Pierce, and her two perfect children in a beautiful home, while Paige is stuck in a small condo with bills she can't afford to pay. But no more. With seeds of doubt planted in both Camille's and Pierce's minds, Paige's plan to steal her brother-in law starts to work. But when he reveals his decision to make his marriage work, a desperate Paige moves from envy to madness. What results from her dangerous scheme is something no one could have imagined.

Hope Or Hype

Author: Richard A. Deyo

Publisher: AMACOM/American Management Association

Published: 2005

Total Pages: 364

ISBN-13: 9780814428597

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Annotation Medical science has always promised -- and often delivered -- a longer, better life. But as the pace of science accelerates, do our expectations become unreasonable, fueled by an industry bent on profits and a media desperate for big news?Hope or Hype is a taboo-shattering look at what drives the American obsession with medical "miracles," exposing the equipment manufacturers and pharmaceutical companies; doctors and hospitals too quick to order surgery; the politicians; the press; and our own "technoconsumption" mindset. The authors spread blame for the parade of so-called miracle cures that too often are marginally effective at best -- and sometimes downright dangerous. They examine consumers? eager embrace of medical advances, and present riveting stories of the conscientious doctors and researchers who blew the whistle on ineffective treatments. Finally, they provide sane, practical recommendations for the adoption of new developments. The consequences of questionable practices include costly recalls, billions in wasted money, and the pain and suffering of innumerable patients and their families. In short, they must stop.

Stop Obsessing!

Author: Edna B. Foa

Publisher: Bantam

Published: 2009-11-04

Total Pages: 227

ISBN-13: 0307574024

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Newly Revised and Updated! Are you tormented by extremely distressing thoughts or persistent worries? Compelled to wash your hands repeatedly? Driven to repeat or check certain numbers, words, or actions? If you or someone you love suffers from these symptoms, you may be one of the millions of Americans who suffer from some form of obsessive-compulsive disorder, or OCD. Once considered almost untreatable, OCD is now known to be a highly treatable disorder using behavior therapy. In this newly revised edition of Stop Obsessing! Drs. Foa and Wilson, internationally renowned authorities on the treatment of anxiety disorders, share their scientifically based and clinically proven self-help program that has already allowed thousands of men and women with OCD to enjoy a life free from excessive worries and rituals. You will discover: • Step-by-step programs for both mild and severe cases of OCD • The most effective ways to help you let go of your obsessions and gain control over your compulsions • New charts and fill-in guides to track progress and make exercises easier • Questionnaires for self-evaluation and in-depth understanding of your symptoms • Expert guidance for finding the best professional help • The latest information about medications prescribed for OCD

The Obsession

Author: Jesse Q. Sutanto

Publisher: Sourcebooks, Inc.

Published: 2021-02-02

Total Pages: 223

ISBN-13: 172821517X

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A fast-paced teen revenge-thriller from the author of Dial A for Aunties, The Obsession will keep readers on the edge of their seats until the very end. Boy Meets Girl. Boy Stalks Girl. Girl Gets Revenge. Logan thinks he and Delilah are meant to be. Delilah doesn't know who Logan is. Logan believes no one knows Delilah like him. He makes sure of it by learning everything he can by watching her through a hidden camera. Some might call him a stalker. Logan prefers to be called "romantic". Delilah is keeping secrets though, deadly ones. There's so much more to her than meets the eye. Logan is determined to make Delilah the heroine in his twisted fantasy and he'll do anything to get what he wants. Delilah is done with the men in her life controlling her. If Logan won't let her go...she'll make him. "Sutanto has crafted a page-turning work of suspense that questions the line between romantic 'research' and stalking in the age of the internet, analyzing the roles played by abuse, misogyny, racism, and violence in contemporary relationships."—Booklist "Set against a Northern California private school backdrop, the sensational plot is riddled with twists that come at a furious pace...A suspenseful page-turner."—Kirkus Reviews "This tense, quick-moving thriller is also a thought-provoking story about the different shapes of abuse. Fans of high-drama fiction with a dark edge, like Karen McManus's One of Us Is Lying or Gretchen McNeil's #murdertrending, will be hooked."—School Library Journal

Obsession

Author: Traci Hunter Abramson

Publisher:

Published: 2011

Total Pages: 220

ISBN-13: 9781608613922

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After a bomb goes off backstage at one of her concerts, pop singer Kendra Blake flees to a remote cabin in Arizona. Little does she know, FBI agent Charlie Whitmore has been assigned to keep her safe and is staying right across the street. The two develop a friendship that hovers on the verge of romance--but there may be a link between a notorious serial killer and Kendra that threatens them both.