-PDF Download- The Regulation Of Social Media Influencers EBOOK

The Regulation of Social Media Influencers

Author: Catalina Goanta

Publisher: Edward Elgar Publishing

Published: 2020-05-29

Total Pages: 352

ISBN-13: 1788978285

In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.

Social Media Influencers in Strategic Communication

Author: Nils S. Borchers

Publisher: Routledge

Published: 2021-12-21

Total Pages: 164

ISBN-13: 1000525341

DOWNLOAD EBOOK →

This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.

Influencer Marketing

Author: Sevil Yesiloglu

Publisher: Routledge

Published: 2020-11-29

Total Pages: 316

ISBN-13: 1000228266

DOWNLOAD EBOOK →

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.

Social Media Entertainment

Author: Stuart Cunningham

Publisher: NYU Press

Published: 2019-02-26

Total Pages: 364

ISBN-13: 1479846899

DOWNLOAD EBOOK →

Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

Understanding Social Media and Entrepreneurship

Author: Leon Schjoedt

Publisher: Springer Nature

Published: 2020-06-03

Total Pages: 224

ISBN-13: 3030434532

DOWNLOAD EBOOK →

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.

Legal Guide to Social Media, Second Edition

Author: Kimberly A. Houser

Publisher: Simon and Schuster

Published: 2022-04-19

Total Pages: 263

ISBN-13: 1621537943

DOWNLOAD EBOOK →

Learn how to navigate the ins and outs of the law and social media. How should you respond to a request to remove copyrighted materials from a Facebook page? If you create a Twitter username at work, who owns the username when you change jobs? Can you be sued for libel if someone thinks your posts are defamatory? If you’ve ever asked yourself these kinds of questions, this pioneering legal handbook is for you. Despite the enormous growth in social media usage by businesses and influencers, very little has been written about the laws affecting their activities. In this new edition of the Legal Guide to Social Media, Kimberly A. Houser, law professor and tech attorney, explains the potential pitfalls and how to avoid them including what social media influencers could have done to protect themselves from the lawsuits resulting from the Fyre Festival debacle. Easy-to-understand, comprehensive, and up-to-date, the Legal Guide to Social Media, Second Edition provides the latest information on case law and statutes. It covers everything from privacy laws to the legal considerations in setting up a page or website as well as new governmental regulations. This plain English legal companion offers examples of and solutions to the kinds of situations you can expect to encounter when posting online content, whether for yourself, your own business, or on behalf of your client’s business. You’ll learn how to avoid liability for defamation and third-party posts, how to protect your own content, the unique legal issues surrounding social media in the workplace, and much, much more. The new edition covers new state regulations on privacy, data security and advertising; how to avoid intellectual property infringement actions; and the newer legal risks for influencers.

Get Rich or Lie Trying

Author: Symeon Brown

Publisher: Atlantic Books

Published: 2022-03-03

Total Pages: 207

ISBN-13: 183895029X

DOWNLOAD EBOOK →

'Compelling.' Reni Eddo-LodgeA 'must-read book for 2022', as picked by StylistMore than one fifth of children want to become influencers and it's easy to understand why. What if you could escape economic uncertainty by winning the internet's attention? What if you could turn the adoration of your social media followers into a lucrative livelihood?But as Symeon Brown explores in this searing exposé, the reality is much murkier. From IRL streamers in LA to Brazilian butt lifts, from sex workers on OnlyFans to fraudulent cryptocurrency schemes, these are the incredible stories that lurk behind the filtered selfies and gleaming smiles.Exposing the fraud, exploitation, bribery, and dishonesty at the core of the influencer model, Get Rich or Lie Trying asks if our digital rat race is costing us too much. Revealing a broken economy resembling a pyramid scheme, this incredible blend of reportage and analysis will captivate and horrify you in equal measure.

Perspectives on Platform Regulation

Author: Judit Bayer

Publisher:

Published: 2021-11

Total Pages: 601

ISBN-13: 9783848785575

DOWNLOAD EBOOK →

Online social media platforms set the agenda and structure for public and private communication in our age. Their influence and power is beyond any traditional media empire. Their legal regulation is a pressing challenge, but currently, they are mainly governed by economic pressures. There are now diverse legislative attempts to regulate platforms in various parts of the world. The European Union and most of its Member States have historically relied on soft law, but are now looking to introduce regulation. Leading researchers of the field analyse the hard questions and the responses given by various states. The book offers legislative solutions from various parts of the world, compares regulatory concepts and assesses the use of algorithms.