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The Really Good Idea Test

Author: Julia Shalet

Publisher: Pearson UK

Published: 2020-11-03

Total Pages: 163

ISBN-13: 1292327111

Axiom Business Book Award Winner 2021 Got an idea? Want an easy way to test, refine and validate your idea? Wondering whether it’s worth investing your time, energy and money? Trying to work out your next step? Put it to The Really Good Idea Test! Whoever you are and whatever your idea is, this book gives you 7 practical steps to find out if it is worth pursuing. Spring into action as you read, using proven techniques, hands-on templates and lots of real examples. By the end of the test you will be able to move forward with confidence, making decisions based on evidence of what people want and need, rather than incorrect assumptions.

The Mom Test

Author: Rob Fitzpatrick

Publisher: Robfitz Ltd

Published: 2013-10-09

Total Pages: 130

ISBN-13: 1492180742

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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Testing Business Ideas

Author: David J. Bland

Publisher: John Wiley & Sons

Published: 2019-11-06

Total Pages: 369

ISBN-13: 1119551412

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A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Will it Fly?

Author: Pat Flynn

Publisher: Flynndustries, LLC

Published: 2016

Total Pages: 0

ISBN-13: 9780997082302

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The author shares a series of tests along with insights from entrepreneurs on how to investigate the viability of a new business idea before trying to launch the business.

The Eye Test

Author: Chris Jones

Publisher: Twelve

Published: 2022-01-11

Total Pages: 320

ISBN-13: 9781538730676

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The Idea Factory

Author: Jon Gertner

Publisher: Penguin

Published: 2012-03-15

Total Pages: 432

ISBN-13: 1101561084

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The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies “Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review “Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” —The Wall Street Journal From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.

Every Idea Is a Good Idea

Author: Tom Sturges

Publisher: Penguin

Published: 2014-09-25

Total Pages: 171

ISBN-13: 110163233X

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Access a level of creativity you never thought possible, using techniques Tom Sturges—former head of creative at Universal Music Publishing Group—learned in his 25-plus years in the music industry. Everyone is innately creative. But many of us—especially those trying to develop careers in music and the arts—wish we knew how to better tap into our creative potential. Is there a way to more easily connect with the part of our minds that knows how to complete a song, finish a poem, or solve a problem? Music industry veteran Tom Sturges argues that there is. Sturges—who, in his 25-plus-year career, has worked with artists including Carole King, Paul Simon, Elton John, Neil Young, Foo Fighters, Red Hot Chili Peppers, Smashing Pumpkins and Outkast—has developed dependable techniques to help you recognize and harness your own creative power, whenever and wherever you need it Get insight and knowledge of the creative process from Sir Paul McCartney and other. . Every Idea Is a Good Idea invites readers to find the pathway to their own creative endeavors.

Designing Your Life

Author: William Burnett (Consulting professor of design)

Publisher: Vintage

Published: 2017-12-07

Total Pages: 0

ISBN-13: 9781784701178

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At last, a book that shows you how to build - design - a life you can thrive in, at any age or stage. A well-designed life means a life well-lived. Many of us are still looking for an answer to that perennial question, 'What do I want to be when I grow up? Stanford innovators Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who and where we are, our careers and our age. Designing Your Life puts forward the idea that the same design thinking responsible for amazing technology, products and spaces can be used to build towards a better life and career by a design of your own making. - '[Designing Your Life] teaches you how to change whats not working by turning ideas on their head Viv Groskop, author of How To Own The Room - 'An empowering book based on their popular class of the same name at Stanford Universitythis book will easily earn a place among career-finding classics Publishers Weekly / Produktinformation.

Inclusive Leadership

Author: Charlotte Sweeney

Publisher: Pearson UK

Published: 2016-11-17

Total Pages: 249

ISBN-13: 1292112751

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Inclusive Leadership has been officially shortlisted in the 'Management Futures' category for the 2018 Management Book of the Year prize which has just been announced by the Chartered Management Institute (CMI) and the British Library. The most successful organisations are those with the most diverse and engaged workforces. Studies show an 80% improvement in business performance among those with high diversity levels. When people feel included and able to reach their full potential, they are more engaged, more productive and often more creative. Inclusive Leadership will help you drive culture change using organisational development principles. It takes you through the key components of leading change throughout the employee lifecycle, your supply chain, and through product development. Crucially, it will help you make a genuine impact on your business, through your people, both now and in the future. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Birth Your Story

Author: Jaime Fleres

Publisher:

Published: 2017-10-08

Total Pages: 320

ISBN-13: 9780999163788

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Birth Your Story helps parents use writing to remember, process, heal and honor their birth stories, whether man or woman, new or seasoned parent, an experienced or novice writer. It also includes diverse birth stories - about birth loss, adoption, home birth, premature birth, surrogacy, cesarean birth, and more.