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Author: Patrick Bernhagen
Publisher: Routledge
Published: 2007-12-13
Total Pages: 193
ISBN-13: 1134058004
DOWNLOAD EBOOK →Investigates to what extent business can get what it wants politically as firms and trade associations have a better understanding of the likely effects of policy than politicians and because their decisions partly determine these effects.
Author: Mark A. Smith
Publisher: University of Chicago Press
Published: 2010-01-26
Total Pages: 257
ISBN-13: 0226764656
DOWNLOAD EBOOK →Most people believe that large corporations wield enormous political power when they lobby for policies as a cohesive bloc. With this controversial book, Mark A. Smith sets conventional wisdom on its head. In a systematic analysis of postwar lawmaking, Smith reveals that business loses in legislative battles unless it has public backing. This surprising conclusion holds because the types of issues that lead businesses to band together—such as tax rates, air pollution, and product liability—also receive the most media attention. The ensuing debates give citizens the information they need to hold their representatives accountable and make elections a choice between contrasting policy programs. Rather than succumbing to corporate America, Smith argues, representatives paradoxically become more responsive to their constituents when facing a united corporate front. Corporations gain the most influence over legislation when they work with organizations such as think tanks to shape Americans' beliefs about what government should and should not do.
Author: David Croteau
Publisher: Pine Forge Press
Published: 2006
Total Pages: 340
ISBN-13: 9781412913157
DOWNLOAD EBOOK →The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.
Author: Harold Burson
Publisher: RosettaBooks
Published: 2017-10-03
Total Pages: 390
ISBN-13: 0795350449
DOWNLOAD EBOOK →“A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
Author: Rogene A. Buchholz
Publisher: Prentice Hall
Published: 1982
Total Pages: 568
ISBN-13:
DOWNLOAD EBOOK →Using the concept of public policy as an integrating theme, this classic book explores the social and political environment of business from a managerial focus. It considers specific issues and outlines many management-oriented techniques for dealing with such issues -- showing how issues are raised in our society and how business and government interact in the resolution of those issues. Content is organized into five major sections. Part I covers theoretical and conceptual material and expands coverage of the institutional and public policy aspects of government. Part II deals specifically with the public policy process. Part III focuses on specific public policy issues of concern to management. Part IV explores the ethical and international dimensions of public policy. Part V discusses management responses to public policy issues in the context of a strategic management framework. There is a chapter on public issues management that includes discussions about stakeholder management and the legal environment of business and a chapter on corporate political strategies. Each chapter begins with a brief company oriented incident and includes short cases at the end of most chapters. This book will be useful to managers who deal with public policy issues, such as Public Affairs and Public Relations professionals, Directors of Executive Education, Management Training Executives or Public Policy Analysts.
Author: Murray L. Weidenbaum
Publisher:
Published: 1986
Total Pages: 499
ISBN-13: 9780130993342
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