The New Production of Knowledge

The New Production of Knowledge PDF

Author: Michael Gibbons

Publisher: SAGE

Published: 1994-09-09

Total Pages: 196

ISBN-13: 9780803977945

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In this provocative and broad-ranging work, the authors argue that the ways in which knowledge - scientific, social and cultural - is produced are undergoing fundamental changes at the end of the twentieth century. They claim that these changes mark a distinct shift into a new mode of knowledge production which is replacing or reforming established institutions, disciplines, practices and policies. Identifying features of the new mode of knowledge production - reflexivity, transdisciplinarity, heterogeneity - the authors show how these features connect with the changing role of knowledge in social relations. While the knowledge produced by research and development in science and technology is accorded central concern, the

How People Learn II

How People Learn II PDF

Author: National Academies of Sciences, Engineering, and Medicine

Publisher: National Academies Press

Published: 2018-09-27

Total Pages: 347

ISBN-13: 0309459672

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There are many reasons to be curious about the way people learn, and the past several decades have seen an explosion of research that has important implications for individual learning, schooling, workforce training, and policy. In 2000, How People Learn: Brain, Mind, Experience, and School: Expanded Edition was published and its influence has been wide and deep. The report summarized insights on the nature of learning in school-aged children; described principles for the design of effective learning environments; and provided examples of how that could be implemented in the classroom. Since then, researchers have continued to investigate the nature of learning and have generated new findings related to the neurological processes involved in learning, individual and cultural variability related to learning, and educational technologies. In addition to expanding scientific understanding of the mechanisms of learning and how the brain adapts throughout the lifespan, there have been important discoveries about influences on learning, particularly sociocultural factors and the structure of learning environments. How People Learn II: Learners, Contexts, and Cultures provides a much-needed update incorporating insights gained from this research over the past decade. The book expands on the foundation laid out in the 2000 report and takes an in-depth look at the constellation of influences that affect individual learning. How People Learn II will become an indispensable resource to understand learning throughout the lifespan for educators of students and adults.

A Song For the Road

A Song For the Road PDF

Author: Rayne Lacko

Publisher: She Writes Press

Published: 2019-08-27

Total Pages: 273

ISBN-13: 1684630037

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When a tornado destroys his Tulsa home, fifteen-year-old Carter Danforth is trapped in the pawnshop where his father hawked his custom, left-handed Martin guitar six years earlier before taking off, leaving him with nothing but a hankering to pluck strings and enough heartache to sing the blues. Carter’s mother, meanwhile, is injured during the storm and winds up in the hospital. She wants Carter to fly out to Reno and stay with her sister, but he’s already spent her hidden cash stash to buy his dad’s guitar. Rather than tell her the truth, he embarks on an epic road trip in search of his father in California. But Carter isn’t a runaway. He reckons he’s a “running to.” On the road, Carter picks up licks, chord changes, and performance techniques from a quirky cast of southwestern charmers: a rock star, a thief, a bluesman, a chanteuse-turned-chef, and the dream of a girl back home. By the time he reaches the end of old US Route 66, Carter has learned how to deep-fry yucca blossoms—and tell the truth of his life through music.

Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time PDF

Author: Michael Solomon

Publisher: Flat World Knowledge

Published: 2009

Total Pages: 316

ISBN-13: 0982043023

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Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.

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