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The Handbook of Pragmatics

Author: Laurence Horn

Publisher: John Wiley & Sons

Published: 2008-04-15

Total Pages: 864

ISBN-13: 0470756713

The Handbook of Pragmatics is a collection of newly commissioned articles that provide an authoritative and accessible introduction to the field, including an overview of the foundations of pragmatic theory and a detailed examination of the rich and varied theoretical and empirical subdomains of pragmatics. Contains 32 newly commissioned articles that outline the central themes and challenges for current research in the field of linguistic pragmatics. Provides authoritative and accessible introduction to the field and a detailed examination of the varied theoretical and empirical subdomains of pragmatics. Includes extensive bibliography that serves as a research tool for those working in pragmatics and allied fields in linguistics, philosophy, and cognitive science. Valuable resource for both students and professional researchers investigating the properties of meaning, reference, and context in natural language.

Visual and Multimodal Communication

Author: Charles Forceville

Publisher: Oxford University Press

Published: 2020-07-09

Total Pages: 313

ISBN-13: 0190845252

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Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an inclusive theory of communication. In this book, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colorful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages. Forceville addresses issues such as the difference between drawing prospective addressees' attention to a message and persuading them to accept it; the thorny continuum from implicit to explicit information; and the role of genre. Case studies of pictograms, advertisements, cartoons, and comics provide contemporary and accessible examples of the importance of genre and of how the RT model can be connected to other approaches. By expanding the application of relevance theory to include mass-communicative messages, Visual and Multimodal Communication reintroduces a central framework of cognitive linguistics and pragmatics to a new audience and paves the way for an inclusive theory of communication.

Relevance

Author: Dan Sperber

Publisher: Wiley-Blackwell

Published: 1996-01-09

Total Pages: 338

ISBN-13: 9780631198789

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Relevance, first published in 1986, was named as one of the most important and influential books of the decade in the Times Higher Educational Supplement. This revised edition includes a new Preface outlining developments in Relevance Theory since 1986, discussing the more serious criticisms of the theory, and envisaging possible revisions or extensions. The book sets out to lay the foundation for a unified theory of cognitive science. The authors argue than human cognition has a goal: we pay attention only to information which seems to us relevant. To communicate is to claim someone's attention, and hence to imply that the information communicated is relevant. Thus, a single property - relevance is seen as the key to human communication and cognition. A second important feature of the book is its approach to the study of reasoning. It elucidates the role of background or contextual information in spontaneous inference, and shows that non-demonstrative inference processes can be fruitfully analysed as a form of suitably constrained guesswork. It directly challenges recent claims that human central thought processes are likely to remain a mystery for some time to come. Thirdly, the authors offer new insight into language and literature, radically revising current view on the nature and goals of verbal comprehension, and in particular on metaphor, irony, style, speech acts, presupposition and implicature.

Relevance Theory

Author: Billy Clark

Publisher: Cambridge University Press

Published: 2013-07-11

Total Pages: 419

ISBN-13: 0521878209

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The definitive introduction to relevance theory, starting from the basics and covering all its key ideas.

Translation and Relevance

Author: Ernst-August Gutt

Publisher: Routledge

Published: 2014-07-16

Total Pages: 387

ISBN-13: 1317640896

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From the outset, this book has evoked strong responses. Its central claim is that given a comprehensive theory of inferential communication, there is no need for a special theory of translation. This has been praised by some as "wise and right" (Dell Hymes) and condemned by others as "astonishing, not to say perverse" (Kirsten Malmkjaer). Gutt's call to move from semiotics to an inferential paradigm of communication remains a challenge for many. The debate continues and so does the demand for the book, resulting in this second edition. There is a 'Postscript' entitled 'A decade later', where the author addresses peer criticism, especially from those involved in the movement of 'translation studies', and attempts to bring out more clearly the unique mandate of translation. New perspectives, such as authenticity, are also introduced. Marginal notes, some tongue-in-cheek, liven up the discussion and new references ensure its currency.

Humour and Relevance

Author: Francisco Yus

Publisher: John Benjamins Publishing Company

Published: 2016-03-18

Total Pages: 367

ISBN-13: 9027267219

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This book offers a cognitive-pragmatic, and specifically relevance-theoretic, analysis of different types of humorous discourse, together with the inferential strategies that are at work in the processing of such discourses. The book also provides a cognitive pragmatics description of how addressees obtain humorous effects. Although the inferences at work in the processing of normal, non-humorous discourses are the same as those employed in the interpretation of humour, in the latter case these strategies (and also the accessibility of contextual information) are predicted and manipulated by the speaker (or writer) for the sake of generating humorous effects. The book covers aspects of research on humour such as the incongruity-resolution pattern, jokes and stand-up comedy performances. It also offers an explanation of why ironies are sometimes labelled as humorous, and proposes a model for the translation of humorous discourses, an analysis of humour in multimodal discourses such as cartoons and advertisements, and a brief exploration of possible tendencies in relevance-theoretic research on conversational humour.

Relevance Theory

Author: Robyn Carston

Publisher: John Benjamins Publishing

Published: 1998-03-15

Total Pages: 314

ISBN-13: 902728556X

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This collection of papers arises from a meeting of relevance theorists held in Osaka, May 29-30, 1993. Speakers at the conference included both of the originators of the theory, Dan Sperber and Deirdre Wilson, the editors of this volume and several other Japanese linguists and pragmatists, all of whose work is included. The full breadth and richness of relevance theory is represented here, both in its applications to problems of utterance interpretation, that fall squarely within the domain of pragmatics, and its implications for linguistic semantics. Several papers investigate and assess the theory’s account of figurative uses of language, such as irony, metaphor and metonymy. Other central pragmatic issues include a relevance-driven account of generalized implicature, the role of bridging implicatures in reference assignment, the way in which different intonation patterns contribute to the relevance of an utterance and the application of the theory to literary texts. The recently developed semantic distinction between conceptually and procedurally encoded meaning, motivated by relevance-theoretic considerations, is employed in new accounts of several Japanese particles and in a fresh perspective on the phenomenon of metalinguistic negation. The volume comes with a comprehensive glossary of relevance-theoretic terms.

Multimedia Learning

Author: Richard E. Mayer

Publisher: Cambridge University Press

Published: 2009-01-19

Total Pages: 321

ISBN-13: 0521514126

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An evidence based, rigorous text reviewing 12 principles of experimental studies grounded in cognitive theory of multi-media learning.

The Principles of Deep Learning Theory

Author: Daniel A. Roberts

Publisher: Cambridge University Press

Published: 2022-05-26

Total Pages: 473

ISBN-13: 1316519333

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This volume develops an effective theory approach to understanding deep neural networks of practical relevance.

The Discipline of Organizing: Professional Edition

Author: Robert J. Glushko

Publisher: "O'Reilly Media, Inc."

Published: 2014-08-25

Total Pages: 743

ISBN-13: 1491911719

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Note about this ebook: This ebook exploits many advanced capabilities with images, hypertext, and interactivity and is optimized for EPUB3-compliant book readers, especially Apple's iBooks and browser plugins. These features may not work on all ebook readers. We organize things. We organize information, information about things, and information about information. Organizing is a fundamental issue in many professional fields, but these fields have only limited agreement in how they approach problems of organizing and in what they seek as their solutions. The Discipline of Organizing synthesizes insights from library science, information science, computer science, cognitive science, systems analysis, business, and other disciplines to create an Organizing System for understanding organizing. This framework is robust and forward-looking, enabling effective sharing of insights and design patterns between disciplines that weren’t possible before. The Professional Edition includes new and revised content about the active resources of the "Internet of Things," and how the field of Information Architecture can be viewed as a subset of the discipline of organizing. You’ll find: 600 tagged endnotes that connect to one or more of the contributing disciplines Nearly 60 new pictures and illustrations Links to cross-references and external citations Interactive study guides to test on key points The Professional Edition is ideal for practitioners and as a primary or supplemental text for graduate courses on information organization, content and knowledge management, and digital collections. FOR INSTRUCTORS: Supplemental materials (lecture notes, assignments, exams, etc.) are available at http://disciplineoforganizing.org. FOR STUDENTS: Make sure this is the edition you want to buy. There's a newer one and maybe your instructor has adopted that one instead.