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The Power of Personal Branding

Author: Tim O'Brien

Publisher: Mendham Publishing

Published: 2007

Total Pages: 256

ISBN-13:

"Why is personal branding so important today? At one time, superior skills, great resources and inside knowledge gave you a competitive advantage; now they are merely prerequisites if you even hope to compete in today's marketplace. Our personal brand--the word or phrase we want others to think of when they think of us--is all that is left to differentiate us from the pack. Because your personal brand is uniquely about you, it will never become a commodity. Statistics overwhelmingly show people buy personalities and ideas long before they buy products or services. The challenge for most professionals is that they lack the discipline necessary to define their personal brands. As a result, their peers select it for them. Unfortunately, the personal brand others select for you will not always be the personal brand you would have selected for yourself. This is where The Personal Branding Group comes in."--Descripción del editor.

Impressions

Author: Coyte Gene Cooper

Publisher:

Published: 2014-09-01

Total Pages: 202

ISBN-13: 9780990563624

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Impressions is a book dedicated to helping people live an extraordinary life by introducing them to personal branding and the importance of embracing seemingly small, individual interactions. By investing in the personal branding process, every individual has the opportunity to cultivate extraordinary relationships that will enhance all areas of their life. The book includes 14 powerful chapters that will help readers develop a mindset that will open up new opportunities in their life. In the Early Planning phase (chapters #1-4), the focus is on the foundational elements necessary to understand the concept of personal branding and developing a brand vision that will guide the reader's efforts moving forward. These are key areas that are designed to cultivate energy in people's lives, as they will require readers to take the time necessary to really know the things they are passionate about. After this, the middle Implementation phase of the book (chapters #5-10) will emphasize the concepts and steps that are necessary to make the reader's vision a reality through the daily decisions you make. The final Follow Through phase (chapters #11-14) will build on the Implementation phase by providing additional insights that are critical for personal branding initiatives.

The Power of You

Author: Hannah Power

Publisher:

Published: 2020

Total Pages: 0

ISBN-13: 9781781334331

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All over the world, in every industry, there are those who have an impact and attract opportunities. They build strong businesses and strong careers whilst having a positive influence on the world around them. These people are Powerful Leaders, and you can be one of them.

Self Marketing Power

Author: Jeff Beals

Publisher: Keynote Publishing LLC

Published: 2008

Total Pages: 0

ISBN-13: 9780979743801

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Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder.Through fascinating examples and entertaining stories, you will learn how to:Build a personal brand and promote it to your personal target audience Think like a politician in order to get ahead in business Establish name recognition and become a "celebrity" inside your sphere of interest Get real results from your networking efforts Exploit your current job for self marketing benefits Become a superstar in your profession Develop an expertise and become a sought-after speaker, consultant and source for news stories

The Power of Branding

Author: Tony Sinanis

Publisher: Corwin Press

Published: 2014-09-04

Total Pages: 74

ISBN-13: 148337193X

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Turn a spotlight on what’s great about your school! Inform, engage, and support your school community with this step-by-step guide in the Connected Educators Series. Begin exploring the benefits of branding and create an action plan for sharing the excellent things unfolding in your classroom, school, or district. Includes concrete suggestions and in-depth case studies that will help you: Artfully create a brand name, symbol or design Share great events using blogs and more Empower all stakeholders, including students Teach digital citizenship K-12 Use this all-inclusive guide to start sharing just how special your school is!

Personal Branding: A Manifesto on Fame and Influence

Author: Isaac Mashman

Publisher: Mashman Ventures LLC

Published: 2021-11-01

Total Pages: 55

ISBN-13: 0578320959

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It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, by the time you are done reading you will come to understand the power your personal brand has and why you should be building it.

Personal Branding For Dummies

Author: Susan Chritton

Publisher: John Wiley & Sons

Published: 2012-05-08

Total Pages: 361

ISBN-13: 1118238184

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The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>

Platform

Author: Cynthia Johnson

Publisher: Lorena Jones Books

Published: 2019-02-05

Total Pages: 226

ISBN-13: 0399581375

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The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

Brand New Start

Author: Mainak Dhar

Publisher: Bloomsbury Publishing

Published: 2021-01-18

Total Pages: 132

ISBN-13: 9390513103

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Studying in college or business school and wondering what it takes to land your dream job? Early in your career and wondering how to set yourself up for success? Feeling off-track after just a couple of years of working and wondering how to find an opportunity that fits you better? If you find yourself nodding to any of these questions, then this is the book for you. Brand New Start teaches you that a lot of success at the start of your career hinges on how well you understand, articulate and present the most important brand you can work on. You. Combining the wisdom and experience of a CEO gained over two and a half decades in the corporate world with the accessible and engaging storytelling of a bestselling novelist, Brand New Start is a unique book. It will make you reflect, smile, rethink some things you've taken for granted, and ultimately equip you with practical advice on how to build a more authentic, more compelling and more differentiated personal brand as a cornerstone of your career success.

The Power of Personal Branding: Crafting Your Online Identity for Career Success

Author: Olivia Stone

Publisher: QQB

Published:

Total Pages: 107

ISBN-13:

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In today’s fast-paced, digitally-driven world, personal branding has emerged as a pivotal element for career success. But what exactly does "personal branding" mean, and why is it so essential? Imagine walking into a room full of potential employers, collaborators, or clients. Wouldn't you want them to know who you are, what you stand for, and what unique value you bring to the table before you even speak a word? That’s the power of personal branding. It's your professional persona—crafted, curated, and presented to the world