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The Political Economy of City Branding

Author: Ari-Veikko Anttiroiko

Publisher: Routledge

Published: 2014-02-24

Total Pages: 221

ISBN-13: 1135129894

Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.

The Political Economy of City Branding

Author: Ari-Veikko Anttiroiko

Publisher: Routledge

Published: 2014-02-24

Total Pages: 216

ISBN-13: 1135129827

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Branding New York

Author: Miriam Greenberg

Publisher: Routledge

Published: 2009-09-10

Total Pages: 411

ISBN-13: 1135919119

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Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

City Politics

Author: Annika M. Hinze

Publisher: Routledge

Published: 2018-09-03

Total Pages: 542

ISBN-13: 1351678817

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Praised for the clarity of its writing, careful research, and distinctive theme – that urban politics in the United States has evolved as a dynamic interaction between governmental power, private actors, and a politics of identity – City Politics remains a classic study of urban politics. Its enduring appeal lies in its persuasive explanation, careful attention to historical detail, and accessible and elegant way of teaching the complexity and breadth of urban and regional politics which unfold at the intersection of spatial, cultural, economic, and policy dynamics. Now in a thoroughly revised tenth edition, this comprehensive resource for undergraduate and graduate students, as well as well-established researchers in the discipline, retains the effective structure of past editions while offering important updates, including: All-new sections on immigration, the Black Lives Matter Movement, the downtown condo boom, and the impact of the sharing economy on urban neighborhoods (especially the rise of Airbnb). Individual chapters introducing students to pressing urban issues such as gentrification, sustainability, metropolitanization, urban crises, the creative class, shrinking cities, racial politics, and suburbanization. The most recent census data integrated throughout to provide current figures for analysis, discussion, and a more nuanced understanding of current trends. Taught on its own, or supplemented with the optional reader American Urban Politics in a Global Age for more advanced readers, City Politics remains the definitive text on urban politics – and how they have evolved in the US over time – for a new generation of students and researchers.

City Branding

Author: K. Dinnie

Publisher: Springer

Published: 2010-12-03

Total Pages: 239

ISBN-13: 0230294790

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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Political Branding in Cities

Author: Eleonora Pasotti

Publisher: Cambridge University Press

Published: 2010

Total Pages: 305

ISBN-13: 0521762057

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This book examines how cities suffering from poor government made a transition to brand politics to break a cycle of inertia.

The New Political Economy of Urban Education

Author: Pauline Lipman

Publisher: Routledge

Published: 2013-05-13

Total Pages: 238

ISBN-13: 1136759999

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Urban education and its contexts have changed in powerful ways. Old paradigms are being eclipsed by global forces of privatization and markets and new articulations of race, class, and urban space. These factors and more set the stage for Pauline Lipman's insightful analysis of the relationship between education policy and the neoliberal economic, political, and ideological processes that are reshaping cities in the United States and around the globe. Using Chicago as a case study of the interconnectedness of neoliberal urban policies on housing, economic development, race, and education, Lipman explores larger implications for equity, justice, and "the right to the city". She draws on scholarship in critical geography, urban sociology and anthropology, education policy, and critical analyses of race. Her synthesis of these lenses gives added weight to her critical appraisal and hope for the future, offering a significant contribution to current arguments about urban schooling and how we think about relations between neoliberal education reforms and the transformation of cities. By examining the cultural politics of why and how these relationships resonate with people's lived experience, Lipman pushes the analysis one step further toward a new educational and social paradigm rooted in radical political and economic democracy.

City Branding

Author: Alberto Vanolo

Publisher: Taylor & Francis

Published: 2017-02-03

Total Pages: 208

ISBN-13: 131733776X

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Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

Cities in the International Marketplace

Author: H. V. Savitch

Publisher: Princeton University Press

Published: 2018-06-05

Total Pages: 445

ISBN-13: 0691186502

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Does globalization menace our cities? Are cities able to exercise democratic rule and strategic choice when international competition increasingly limits the importance of place? Cities in the International Marketplace looks at the political responses of ten cities in North America and Western Europe as they grappled with the forces of global restructuring during the past thirty years. H. V. Savitch and Paul Kantor conclude that cities do have choices in city building and that they behave strategically in the international marketplace. Rather than treating cities through case studies, this book undertakes rigorous systematic comparison. In doing so it provides an innovative theory that explains how city governments bargain in the capital investment process to assert their influence. The authors examine the role of economic conditions and intergovernmental politics as well as local democratic institutions and cultural values. They also show why cities vary in their approaches to urban development. They portray how cities are constrained by the dynamics of the global economy but are not its prisoners. Further, they explain why some urban communities have more maneuverability than do others in the economic development game. Local governance, culture, and planning can combine with economic fortune and national urban policies to provide resources that expand or contract the scope for choice. This clearly written book analyzes the political economy of development in Detroit, Houston, and New York in the United States; Toronto in Canada; Paris and Marseilles in France; Milan and Naples in Italy; and Glasgow and Liverpool in Great Britain.