The Persuasion Industry
Author: John Pearson
Publisher: London, Eyre
Published: 1965
Total Pages: 354
ISBN-13:
DOWNLOAD EBOOK →Study of publicity in the UK - covers the activities of various public relations agencies.
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The Business of Persuasion
Author: Harold Burson
Publisher: RosettaBooks
Published: 2017-10-03
Total Pages: 390
ISBN-13: 0795350449
DOWNLOAD EBOOK →“A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
The Persuasion Industries
Author: Steven McKevitt
Publisher: Oxford University Press
Published: 2018-08-09
Total Pages: 320
ISBN-13: 0192554778
DOWNLOAD EBOOK →At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had overtaken class, religion, geography, or occupation as the primary form of self-identity and self-expression. For much of the twentieth century all forms of brand communication- from political campaigning to product advertising- were based on the theory of rational appeals to rational consumers. There was only one problem with this theory: it was wrong. The Persuasion Industries: The Making of Modern Britain examines develops in marketing, advertising, public relations, and branding. It explores the role they played in the emergence of the consumer society. New ideas from fields of behavioural psychology and economics, together with internal developments such as planning, positioning, and corporate branding allowed persuasion to become the driving force within many commercial enterprises. Together these changes led to the emergence of an alternative emotional model of brand communication. A simple idea that proved so compelling it changed the world we live in.
The Necessary Art of Persuasion
Author: Jay A. Conger
Publisher: Harvard Business Review Press
Published: 2008-09-08
Total Pages: 80
ISBN-13: 1633691020
DOWNLOAD EBOOK →In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
The Soulful Art of Persuasion
Author: Jason Harris
Publisher: Currency
Published: 2019-09-10
Total Pages: 306
ISBN-13: 198482256X
DOWNLOAD EBOOK →WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
Power Persuasion
Author: David R. Barron
Publisher: Author's Choice Publishing
Published: 2005-04-28
Total Pages: 128
ISBN-13: 9781931741521
DOWNLOAD EBOOK →Almost everything you want in this life requires the cooperation of other people. Whether you want to make a sale, get a date, or receive that raise-whatever it is, you have to convince somebody to say YES!For most people, influencing others is pretty hit-or-miss. Power Persuasion: Using Hypnotic Influence in Life, Love and Business will show you the secrets of getting people to do what you want. Power Persuasion will show you how to:.Have total strangers warm up to you in seconds..Discover someone's hot button for any product..Give hidden hypnotic commands and suggestions during normal conversation..Change other people's beliefs..Win every argument and still keep the relationship..Overcome objections..Convince your kids to do their homework without back-talk..Get more dates than you ever imagined. .Improve all your relationships, and much, much more
The Art of the Pitch
Author: Peter Coughter
Publisher: Springer
Published: 2016-09-29
Total Pages: 240
ISBN-13: 1137512334
DOWNLOAD EBOOK →Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
The Persuasion Business
Author: Robert Wynne
Publisher:
Published: 2022-10
Total Pages: 0
ISBN-13: 9780991614448
DOWNLOAD EBOOK →Master the Strategies used by the professionals to use public relations to influence groups, individuals, the media and mass audiences.
PR- A Persuasive Industry?
Author: T. Morris
Publisher: Springer
Published: 2016-02-10
Total Pages: 204
ISBN-13: 0230594859
DOWNLOAD EBOOK →Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.
