The Other Custers

The Other Custers PDF

Author: Bill Yenne

Publisher: Simon and Schuster

Published: 2018-11-20

Total Pages: 374

ISBN-13: 1510730354

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Not one, not two, but three Custer brothers died at the Little Bighorn—and so did their only sister's husband. Most do not realize that not one, not two, but three Custer brothers died with the 7th Cavalry at the hands of the Sioux and Cheyenne at Little Bighorn in 1876. So too did their nephew and the husband of their only sister. Less than half the immediate Custer family would survive the massacre. This is their story. This book is a must for all those interested in the enduring Custer legend. Where other Custer literature focuses solely on George Armstrong, The Other Custers is the only volume to explore the lives of the Custer siblings in depth. War hero Tom Custer earned two Medals of Honor during the Civil War before riding into the West with his brother. There was the bashful and enigmatic Nevin Custer, and the young Boston Custer, whose one desire in life was to share the adventures of his idolized older brothers. Margaret Custer married into the 7th Cavalry and was widowed at twenty-four when her husband, James Calhoun, was among the dead at the Little Bighorn. The Other Custers traces the upbringing of the family and follows Nevin and Margaret as they carried the Custer name beyond Little Bighorn. The book also uncovers much more detail about the ancestors and descendants of the Custer siblings than is to be found in other Custer biographies.

Custer's Trials

Custer's Trials PDF

Author: T.J. Stiles

Publisher: Knopf

Published: 2015-10-27

Total Pages: 642

ISBN-13: 0307592642

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Winner of the 2016 Pulitzer Prize for History From the winner of two Pulitzer Prizes and a National Book Award, a brilliant biography of Gen. George Armstrong Custer that radically changes our view of the man and his turbulent times. In this magisterial biography, T. J. Stiles paints a portrait of Custer both deeply personal and sweeping in scope, proving how much of Custer’s legacy has been ignored. He demolishes Custer’s historical caricature, revealing a volatile, contradictory, intense person—capable yet insecure, intelligent yet bigoted, passionate yet self-destructive, a romantic individualist at odds with the institution of the military (he was court-martialed twice in six years). The key to understanding Custer, Stiles writes, is keeping in mind that he lived on a frontier in time. In the Civil War, the West, and many areas overlooked in previous biographies, Custer helped to create modern America, but he could never adapt to it. He freed countless slaves yet rejected new civil rights laws. He proved his heroism but missed the dark reality of war for so many others. A talented combat leader, he struggled as a manager in the West. He tried to make a fortune on Wall Street yet never connected with the new corporate economy. Native Americans fascinated him, but he could not see them as fully human. A popular writer, he remained apart from Ambrose Bierce, Mark Twain, and other rising intellectuals. During Custer’s lifetime, Americans saw their world remade. His admirers saw him as the embodiment of the nation’s gallant youth, of all that they were losing; his detractors despised him for resisting a more complex and promising future. Intimate, dramatic, and provocative, this biography captures the larger story of the changing nation in Custer’s tumultuous marriage to his highly educated wife, Libbie; their complicated relationship with Eliza Brown, the forceful black woman who ran their household; as well as his battles and expeditions. It casts surprising new light on a near-mythic American figure, a man both widely known and little understood.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) PDF

Author: Dave Kerpen

Publisher: McGraw Hill Professional

Published: 2011-06-07

Total Pages: 289

ISBN-13: 0071769501

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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Strangers from a Different Shore

Strangers from a Different Shore PDF

Author: Ronald T. Takaki

Publisher: eBookIt.com

Published: 2012-11

Total Pages: 1019

ISBN-13: 1456611070

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In an extraordinary blend of narrative history, personal recollection, & oral testimony, the author presents a sweeping history of Asian Americans. He writes of the Chinese who laid tracks for the transcontinental railroad, of plantation laborers in the canefields of Hawaii, of "picture brides" marrying strangers in the hope of becoming part of the American dream. He tells stories of Japanese Americans behind the barbed wire of U.S. internment camps during World War II, Hmong refugees tragically unable to adjust to Wisconsin's alien climate & culture, & Asian American students stigmatized by the stereotype of the "model minority." This is a powerful & moving work that will resonate for all Americans, who together make up a nation of immigrants from other shores.

Negotiating with Tough Customers

Negotiating with Tough Customers PDF

Author: Steve Reilly

Publisher: Red Wheel/Weiser

Published: 2016-06-22

Total Pages: 172

ISBN-13: 1632659506

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A guide to holding your ground with hardball negotiators, from a “talented advisor with a rare ability for connecting people with ideas” (Patrick Lencioni, bestselling author of The Five Dysfunctions of a Team). Negotiation is the middle ground between capitulation and stonewalling—a back-and-forth between two parties trying to reach agreement. If a price or other term is non-negotiable, there is no give and take, just “take it or leave it.” You may think you are negotiating, but if the other side isn’t playing, you aren’t either. Regardless of the industry, situation, or product, the two most common mistakes negotiators make are: 1) they give ground too easily, and 2) they get nothing in return. When dealing with tough customers, it is even more important to be able to defend your position and bargain for reciprocal concessions. Negotiating with Tough Customers provides proven methods for holding your ground against (seemingly) more powerful negotiators. But it goes further, making sure that when you do give ground, you get equal or better value in return. Using a cooperative, collaborative approach in a hardball negotiation just doesn’t work. Tough negotiators will play win-win, but only if they have nothing to lose. Negotiating With Tough Customers will make you a better salesperson by making you a better negotiator . . . and vice versa.

INSPIRED

INSPIRED PDF

Author: Marty Cagan

Publisher: John Wiley & Sons

Published: 2017-11-17

Total Pages: 370

ISBN-13: 111938754X

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How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

The Other Divide

The Other Divide PDF

Author: Yanna Krupnikov

Publisher: Cambridge University Press

Published: 2022-01-20

Total Pages: 305

ISBN-13: 1108831125

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The key to understanding the current wave of American political division is the attention people pay to politics.