The Obamas and Mass Media

The Obamas and Mass Media PDF

Author: Mia Moody-Ramirez

Publisher: Springer

Published: 2013-11-22

Total Pages: 111

ISBN-13: 1137404930

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Using the cultural prism of race, this book critically examines the image of African Americans in media of the twenty-first century. Further, the authors assess the ways in which media focused on gender, religion, and politics in framing perceptions of the President and First Lady of the United States during the Obama administration.

Communicator-in-Chief

Communicator-in-Chief PDF

Author: John Allen Hendricks

Publisher: Lexington Books

Published: 2010-01-14

Total Pages: 190

ISBN-13: 0739141074

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Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

The Obama Effect

The Obama Effect PDF

Author: Seth K. Goldman

Publisher: Russell Sage Foundation

Published: 2014-05-31

Total Pages: 202

ISBN-13: 1610448243

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Barack Obama’s historic 2008 campaign exposed many white Americans more than ever before to a black individual who defied negative stereotypes. While Obama’s politics divided voters, Americans uniformly perceived Obama as highly successful, intelligent, and charismatic. What effect, if any, did the innumerable images of Obama and his family have on racial attitudes among whites? In The Obama Effect, Seth K. Goldman and Diana C. Mutz uncover persuasive evidence that white racial prejudice toward blacks significantly declined during the Obama campaign. Their innovative research rigorously examines how racial attitudes form, and whether they can be changed for the better. The Obama Effect draws from a survey of 20,000 people, whom the authors interviewed up to five times over the course of a year. This panel survey sets the volume apart from most research on racial attitudes. From the summer of 2008 through Obama’s inauguration in 2009, there was a gradual but clear trend toward lower levels of white prejudice against blacks. Goldman and Mutz argue that these changes occurred largely without people’s conscious awareness. Instead, as Obama became increasingly prominent in the media, he emerged as an “exemplar” that countered negative stereotypes in the minds of white Americans. Unfortunately, this change in attitudes did not last. By 2010, racial prejudice among whites had largely returned to pre-2008 levels. Mutz and Goldman argue that news coverage of Obama declined substantially after his election, allowing other, more negative images of African Americans to re-emerge in the media. The Obama Effect arrives at two key conclusions: Racial attitudes can change even within relatively short periods of time, and how African Americans are portrayed in the mass media affects how they change. While Obama’s election did not usher in a “post-racial America,” The Obama Effect provides hopeful evidence that racial attitudes can—and, for a time, did—improve during Obama’s campaign. Engaging and thorough, this volume offers a new understanding of the relationship between the mass media and racial attitudes in America.

Yes We Did! An inside look at how social media built the Obama brand

Yes We Did! An inside look at how social media built the Obama brand PDF

Author: Rahaf Harfoush

Publisher: New Riders

Published: 2009-05-20

Total Pages: 213

ISBN-13: 0321648692

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FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.

Communicator-in-chief

Communicator-in-chief PDF

Author: John Allen Hendricks

Publisher: Lexington Studies in Political Communication

Published: 2010

Total Pages: 0

ISBN-13: 9780739141069

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Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.

Spin Masters

Spin Masters PDF

Author: David Freddoso

Publisher: Simon and Schuster

Published: 2013-01-29

Total Pages: 250

ISBN-13: 1621571505

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The biggest story of the election was how the media ignored the biggest story of the election. Amid all the breathless coverage of a non-existent War on Women, there was little or no coverage of Obama’s war on the economy—how, for instance, part-time work is replacing full-time work; how low-wage jobs are replacing high-wage ones; how for Americans between the ages of 25 and 54 there are fewer jobs today than there were when the recession officially ended in 2009, and fewer, in fact, than at any time since mid-1997. The downsizing of the American economy wasn’t the only story the media missed—or suppressed—there was also the unraveling of Obama's foreign policy and the deadly scandals at home (Fast & Furious) and abroad (the terrorist attack that killed the American ambassador at Benghazi). But instead of serious, substantive journalism, the media reported ad nauseam on trifles (Big Bird), Republican-baiting hysteria (how everything the Republicans said was allegedly “racial code”), and distortions of Romney’s remarks (such as the 47% comment). The media dropped the ball in covering the 2012 election, writes David Freddoso, editorial page editor of The Washington Examiner, and in doing so the media failed in their responsibility to keep politicians honest and the public well-informed. Freddoso, a New York Times bestselling author and former congressional reporter for National Review, fills this volume not only with outrageous examples of media bias, but also with dozens of real stories that genuinely inquisitive reporters should have relished but that the overwhelmingly liberal press didn't even bother to cover. Full of the news you didn’t hear about in 2012, David Freddoso’s Spin: How the Media Ignored the Real News and Helped Reelect Barack Obama will be the most provocative and accurate take of just how Barack Obama managed to get reelected amidst the worst economic times since at least the 1970s, and how the media helped him do it.

Obama, the Media, and Framing the U.S. Exit from Iraq and Afghanistan

Obama, the Media, and Framing the U.S. Exit from Iraq and Afghanistan PDF

Author: Erika G. King

Publisher: Routledge

Published: 2016-05-23

Total Pages: 251

ISBN-13: 1317086430

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Situating Obama’s end-of-war discourse in the historical context of the 2001 terrorist attacks, Obama, the Media, and Framing the U.S. Exit from Iraq and Afghanistan begins with a detailed comparison with the Bush war-on-terror security narrative before examining elements of continuity and change in post-9/11 elite rhetoric. Erika King deftly employs two case studies of presidential and media framing - the weeks surrounding the formal announcements of Obama’s December 2009 'surge-then-exit' strategy from Afghanistan and the end of combat operations in Iraq in August 2010 - to explore the role of mass media in presenting presidential narratives of war and finds evidence of an interpretive disconnect between the media and a president seeking to present a more nuanced approach to keeping America safe. Eloquently scrutinizing Obama’s discourse on the U.S. exit from two post-9/11 wars and contrasting the presidential endgame frame with the U.S. mainstream media’s narratives of the wars’ meaning, accomplishments, and denouement provides a unique combination of qualitative content analysis and topical case studies and makes this volume an ideal resource for scholars and researchers grappling with the complicated and ever-evolving nexus of war, the president, and the media.

The Rise of the Tea Party

The Rise of the Tea Party PDF

Author: Anthony DiMaggio

Publisher: NYU Press

Published: 2012-11-01

Total Pages: 289

ISBN-13: 1583673067

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What to make of the Tea Party? To some, it is a grassroots movement aiming to reclaim an out-of-touch government for the people. To others, it is a proto-fascist organization of the misinformed and manipulated lower middle class. Either way, it is surely one of the most significant forms of reaction in the age of Obama. In this definitive socio-political analysis of the Tea Party, Anthony DiMaggio examines the Tea Party phenomenon, using a vast array of primary and secondary sources as well as first-hand observation. He traces the history of the Tea Party and analyzes its organizational structure, membership, ideological coherence, and relationship to the mass media. And, perhaps most importantly, he asks: is it really a movement or just a form of “manufactured dissent” engineered by capital? DiMaggio’s conclusions are thoroughly documented, surprising, and bring much needed clarity to a highly controversial subject.

The Obamas and a (Post) Racial America?

The Obamas and a (Post) Racial America? PDF

Author: Gregory Parks

Publisher: Oxford University Press

Published: 2011-01-28

Total Pages: 331

ISBN-13: 019978129X

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The United States has taken a long and winding road to racial equality, especially as it pertains to relations between blacks and whites. When Barack Hussein Obama was elected as the forty-fourth President of the United States and first black person to occupy the highest office in the land, many wondered whether that road had finally come to an end. Do we now live in a post-racial nation? This volume contends that despite the election of the first black President and rise of a black American family as possibly the most recognized family the world over, race is still a very salient issue-particularly in the United States. But the prominence of the Obamas on the world stage and the positive image they project may hasten the day when America is indeed post-racial, even at the implicit level.

The Iconic Obama, 2007-2009

The Iconic Obama, 2007-2009 PDF

Author: Nicholas A. Yanes

Publisher: McFarland

Published: 2014-01-10

Total Pages: 271

ISBN-13: 0786492694

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How is Barack Obama represented in popular culture? More than the United States' 44th president, he is also a lens through which we can examine politics, art, comics, and music in various contexts. The essays in this collection focus on the buildup to the 2008 election as well as Obama's first year as president, a brief historical moment in which "Obama" was synonymous with possibility. The contributors represent a variety of scholarly fields such as film, journalism, mass communication, popular culture and African American studies, each adding a unique perspective on Obama's relationship to American culture.