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The Nordic Wave in Place Branding

Author: Cecilia Cassinger

Publisher: Edward Elgar Publishing

Published:

Total Pages: 288

ISBN-13: 1788974328

The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.

A Research Agenda for Place Branding

Author: Dominic Medway

Publisher: Edward Elgar Publishing

Published: 2021-04-30

Total Pages: 352

ISBN-13: 1839102853

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This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.

An Insider's Guide to Place Branding

Author: Florian Kaefer

Publisher: Springer Nature

Published: 2021-03-29

Total Pages: 276

ISBN-13: 3030671445

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This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Routledge Handbook of Ecotourism

Author: David A. Fennell

Publisher: Routledge

Published: 2021-09-21

Total Pages: 407

ISBN-13: 1000433676

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This handbook presents a timely, broad-ranging, and provocative overview of the essential nature of ecotourism. The chapters will both advance the existing central themes of ecotourism and provide challenging and divergent observations that will thrust ecotourism into new areas of research, policy, and practice. The volume is arranged around four key themes: sustainability, ethics and identity, change, conflict, and consumption, and environment and learning, with a total of 28 chapters. The first section focuses on sustainability as a core ecotourism criterion, with a primary focus on some of the macro sustainability issues that have an impact on ecotourism. Foremost among these topics is the linkage to the UN’s Sustainable Development Goals, which have relevance to ecotourism as one of the greenest or most responsible forms of tourism. The chapters in the second section provide a range of different topics that pull ecotourism research into new directions, including a chapter on enriching indigenous ecotourism through culturally sensitive universalism. The third section includes chapters on topics ranging from persons with disabilities as a neglected body of research in ecotourism, to ecotourism as a form of luxury consumption. The final section emphasises the link between ecotourism and learning about the natural world, including a deeply theoretical chapter on rewilding Europe. With contributions from authors around the world, this handbook gives a global platform to local voices, in both developed and emerging country contexts. The multidisciplinary and international Routledge Handbook of Ecotourism will be of great interest to researchers, students, and practitioners working in tourism and sustainability.

Constitutions of Value

Author: Isabel Feichtner

Publisher: Taylor & Francis

Published: 2023-01-19

Total Pages: 229

ISBN-13: 100084109X

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Gathering an interdisciplinary range of cutting-edge scholars, this book addresses legal constitutions of value. Global value production and transnational value practices that rely on exploitation and extraction have left us with toxic commons and a damaged planet. Against this situation, the book examines law’s fundamental role in institutions of value production and valuation. Utilizing pathbreaking theoretical approaches, it problematizes mainstream efforts to redeem institutions of value production by recoupling them with progressive values. Aiming beyond radical critique, the book opens up the possibility of imagining and enacting new and different value practices. This wide-ranging and accessible book will appeal to international lawyers, socio-legal scholars, those working at the intersections of law and economy and others, in politics, economics, environmental studies and elsewhere, who are concerned with rethinking our current ideas of what has value, what does not, and whether and how value may be revalued. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Tourism, Climate Change and the Geopolitics of Arctic Development

Author: Derek R. Hall

Publisher: CABI

Published: 2021-10-06

Total Pages: 262

ISBN-13: 1789246725

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Greenland is becoming a critically important territory in terms of tourism, climate change and competition for resource access, yet it has been poorly represented in academic literature. Tourism now features as a major source of income for the territory alongside fisheries. Cruise tourism is increasing rapidly, and might superficially appear to be best suited to Greenlandic conditions, given the lack of large-scale accommodation infrastructure and almost non-existent land routes between settlements. Ironically, one of the most spectacular tourist attractions is the large number of icebergs that are being calved as the result of glacier retreat and ice cap melting, both appearing to be taking place at ever increasing rates. As a consequence of ice removal, the territory's claimed extensive range of mineral resources, not least rare earth elements and hydrocarbons, are becoming more accessible for exploitation and, thereby, are acting increasingly as the focus for geopolitical competition. This book explores the nature of dynamics between tourism, climate change and the geopolitics of natural resource exploitation in the Arctic and examines their interrelationships specifically in the critical context of Greenland, but within a framework that emphasises the wider global implications of the outcomes of such interrelationships.

Research Handbook on Brand Co-Creation

Author: Markovic, Stefan

Publisher: Edward Elgar Publishing

Published: 2022-03-10

Total Pages: 448

ISBN-13: 1839105429

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Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.

Strategy for International Branding of the Nordic Region 2019-2021

Author:

Publisher: Nordic Council of Ministers

Published: 2019-01-16

Total Pages: 41

ISBN-13: 9289359846

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The Nordic region is attractive. For a long time, the Nordic region has been attracting international recognition, thanks to unique achievements in cuisine, design, films, music and literature. We find success stories like these in all the Nordic countries, and many of them have a common Nordic format – a Nordic trademark. However, the Nordic region first started to distinguish itself on the international stage in the aftermath of the financial crisis. It showed that the Nordic welfare and political model was once again capable of renewing itself. Countries around the world then began to discuss whether our model could serve as a possible buffering and stabilizing factor in an increasingly uncertain global economy. We in the Nordic region are also facing a number of serious challenges. We are far from perfect, but it is perhaps this imperfection that makes us fascinating.

The Routledge Companion to Media and Tourism

Author: Maria Månsson

Publisher: Routledge

Published: 2020-07-07

Total Pages: 599

ISBN-13: 0429772831

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The Routledge Companion to Media and Tourism provides a comprehensive overview of the research into the convergence of media and tourism and specifically investigates the concept of mediatized tourism. This Companion offers a holistic look at the relationship between media and tourism by drawing from a global range of contributions by scholars from disciplines across the humanities and social sciences. The book is divided into five parts, covering diverse aspects of mediatization of tourism including place and space, representation, cultural production, and transmedia. It features a comprehensive theoretical introduction and an afterword by leading scholars in this emerging field, delving into the ways in which different forms of media content and consumption converge, and the consequential effects on tourism and tourists. The collection is an invaluable resource for students and scholars of tourism studies, cultural studies, and media and communication, as well as those with a particular interest in mediatization, convergence culture, and contemporary culture.

Screen Tourism and Affective Landscapes

Author: Erik Champion

Publisher: Taylor & Francis

Published: 2022-12-30

Total Pages: 282

ISBN-13: 100082635X

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This book explores ways in which screen-based storyworlds transfix, transform, and transport us imaginatively, physically, and virtually to the places they depict or film. Topics include fantasy quests in computer games, celebrity walking tours, dark tourism sites, Hobbiton as theme park, surf movies, and social gangs of Disneyland. How physical, virtual, and imagined locations create a sense of place through their immediate experience or visitation is undergoing a revolution in technology, travel modes, and tourism behaviour. This edited collection explores the rapidly evolving field of screen tourism and the affective impact of landscape, with provocative questions and investigations of social groups, fan culture, new technology, and the wider changing trends in screen tourism. We provide critical examples of affective landscapes across a wide range of mediums (from the big screen to the small screen) and locations. This book will appeal to students and scholars in film and tourism, as well as geography, design, media and communication studies, game studies, and digital humanities.