Lanterna Rally

Author: Rick Molz

Publisher: Routledge

Published: 2010-07-21

Total Pages: 208

ISBN-13: 9780203847053

A key distinctive feature of Multinational Enterprises (MNEs) as organizations resides in the fact that they span across borders. This exposes them to dissimilar and often unfamiliar social and economic conditions as they venture in foreign countries. MNEs from industrialized economies that are active in developing countries and emerging markets face particularly challenging hurdles due to both economic and institutional discrepancies between their home and host countries. This book focuses on the uneasy interaction between the traditional logics of developing countries and the economic logic of MNEs. The traditional logics of most developing countries are built around community-based legitimacy and an intuitive but concrete epistemology. Conversely, the economic logic of MNEs from developed economies is built around technical and economic legitimacy and an abstract intellectual epistemology. Unpacking the uneasy interactions between these two logics will help achieve MNEs’ objectives of competitiveness in developing countries as well as globally. The Montreal Local Global Research Group is a well recognized research group in formulating and researching local and global issues in strategic management from the perspective of integrating divergent dominant logics into the strategy conceptualization process, and this will be the first book to be dedicated to the study of the interaction between the traditional logic of developing country and the economic logic of Multinational Enterprise (MNE). The cultural diversity of the contributing authors and the multidisciplinary approach offers a fresh perspective from which to explore beneficial corporate and local strategies that promote long-term economic growth consistent with local traditional and cultural norms. This collection will be primarily of interest to scholars of international business, international development, and economics. Furthermore, this book is immediately relevant to decision makers in Multinational corporations, NGOs and political decision makers that mediate the interaction between local actors and corporate agents in developing and transitional economies.