Author: A. K. Chitale
Publisher:
Published: 2016-06-30
Total Pages: 0
ISBN-13: 9788120352605
DOWNLOAD EBOOK →Now in its third edition, this text explains the concepts of product policy and brand management. The text includes nine extra case studies based on the power of branding, positioning of brands, repositioning and pricing strategy.
Author: Gabriela Taylor
Publisher: Global & Digital
Published: 2013-10-06
Total Pages: 827
ISBN-13: 190992430X
DOWNLOAD EBOOK →She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketing a Digital Edge, an inexpensive 10 titles in two books that you'll refer to again and again. Here's what the Give Your Marketing a Digital Edge includes: Budget Marketing - How to Start & Market an Online Business with Little or Zero Marketing Budget: why pay for online tools when there are fantastic free ones available that will help your business for absolutely nothing? Targeting Your Market - Marketing Across Generations, Cultures & Gender: marketing by demographics can be as simple as not advertising baby diapers on a site aimed at Baby Boomers. But the truth is there's a lot more to know if you want to maximize business success and avoid blunders. Plan, Create, Optimize, Distribute - Your Strategic Roadmap to Content Marketing Success: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Google Best Practices - How to Build and Market Your Business with Google: YouTube, Google+, Google+ Local, Google News, Google SEO, AdWords, AdSense, etc. - this book tells you how you can make money using everything Google has to offer. Socialize to Monetize - How To Run Effective Social Media Campaigns across the Top 25 Social Networking Sites: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Pinterest Marketing - The Ultimate Guide: if your customers are on Pinterest, you need to be there too! Leverage the power of visual marketing with one of the best tools ever invented to increase sales for your business. Tumblr for Business - The Ultimate Guide: learn how to use Tumblr to showcase your brand to a worldwide audience, create social buzz, and take your business to the next level. Advertising in a Digital Age - Best Practices for AdWords and Social Media Advertising: learn how to use online advertising to reach more people, interact with your community, collect feedback and monitor results in real-time, adjust your advertising quickly, and target and retarget your messages for relevancy all on a tiny budget. Mobilize to Monetize - The Fast Track to Effective Mobile Marketing: when you use mobile technology to promote a brand and its products and services anytime, from anywhere, you can target your messages based on information you already have and engage your customers directly. Globalize to Monetize - Taking Your Online Business to New Markets: marketing globally requires cultural understanding and overcoming barriers of language and culture are crucial to successfully market globally.
Author: Pousttchi, Key
Publisher: IGI Global
Published: 2009-11-30
Total Pages: 582
ISBN-13: 1605660752
DOWNLOAD EBOOK →"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Author: Donald Longueuil
Publisher: McGraw Hill Professional
Published: 2003
Total Pages: 356
ISBN-13: 9780071386296
DOWNLOAD EBOOK →Everything telecom professionals need to know about using SMS on mobile devices, and the incredible financial possibilities of doing so.
Author:
Publisher:
Published: 1976-06-28
Total Pages: 68
ISBN-13:
DOWNLOAD EBOOK →For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author: Management Association, Information Resources
Publisher: IGI Global
Published: 2012-05-31
Total Pages: 1426
ISBN-13: 1466615990
DOWNLOAD EBOOK →The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Author: CA Dr. Vijaya Batth & CA Dr. Leesa Mohanty
Publisher: S. Chand Publishing
Published:
Total Pages: 424
ISBN-13: 9355018533
DOWNLOAD EBOOK →This book is exclusively prepared for beginners and students pursuing commerce and management education after their schooling. It will also be useful for students aspiring to pursue professional courses like CA, CS, CMA, etc.
Author:
Publisher:
Published: 1975-05-28
Total Pages: 52
ISBN-13:
DOWNLOAD EBOOK →For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.