The Michelin Man's First Hundred Years
Author: Olivier Darmon
Publisher:
Published: 1997
Total Pages: 137
ISBN-13: 9782842300487
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Michelin Man
Author: Olivier Darmon
Publisher: Motorbooks International
Published: 1998
Total Pages: 144
ISBN-13: 9781577150565
DOWNLOAD EBOOK →Subtitled: 100 Years of Bibendum. This graphic volume celebrates the life and work of one of the world's most universally recognized and brilliant marketing figures. Throughout this century Bibendum's images have conveyed the message of a firm that has successfully branched out beyond the tire business into all sectors of the travel industry, from maps and travel guides to the creation of road signs and the numbering of highways, as seen here in lavishly illustrated sketches, artwork and photographs from the Michelin Tyre Company's archives. Only available through Classic Motorbooks. Hdbd., 9 3/4" x 12 1/2", 144 pgs., 100+ b&w ill., 100+ color.
The Michelin Men
Author: Herbert R. Lottman
Publisher: Bloomsbury Publishing
Published: 2003-10-23
Total Pages: 321
ISBN-13: 0857714716
DOWNLOAD EBOOK →This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.
The Advertising Age Encyclopedia of Advertising
Author: John McDonough
Publisher: Routledge
Published: 2015-06-18
Total Pages: 4291
ISBN-13: 1135949131
DOWNLOAD EBOOK →For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Marketing Michelin
Author: Stephen L. Harp
Publisher: JHU Press
Published: 2001-12-14
Total Pages: 390
ISBN-13: 9780801866517
DOWNLOAD EBOOK →Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
The NoMad Cocktail Book
Author: Leo Robitschek
Publisher: Ten Speed Press
Published: 2019-10-22
Total Pages: 274
ISBN-13: 039958269X
DOWNLOAD EBOOK →JAMES BEARD AWARD WINNER • An illustrated collection of nearly 300 cocktail recipes from the award-winning NoMad Bar, with locations in New York, Los Angeles, and Las Vegas. Originally published as a separate book packaged inside The NoMad Cookbook, this revised and stand-alone edition of The NoMad Cocktail Book features more than 100 brand-new recipes (for a total of more than 300 recipes), a service manual explaining the art of drink-making according to the NoMad, and 30 new full-color cocktail illustrations (for a total of more than 80 color and black-and-white illustrations). Organized by type of beverage from aperitifs and classics to light, dark, and soft cocktails and syrups/infusions, this comprehensive guide shares the secrets of bar director Leo Robitschek's award-winning cocktail program. The NoMad Bar celebrates classically focused cocktails, while delving into new arenas such as festive, large-format drinks and a selection of reserve cocktails crafted with rare spirits.
100 Years of the Isle of Man TT
Author: David Wright
Publisher: Crowood
Published: 2013-11-30
Total Pages: 528
ISBN-13: 1847976484
DOWNLOAD EBOOK →Run over the everyday roads of the Isle of Man for over 100 years, the world-famous Tourist Trophy races have gripped the imaginations of successive generations of motorcyclists. From the earliest days of single-speed, belt-driven machines delivering 5 bhp, to the highly developed projectiles of today offering a fearsome 200 bhp, race fans have thronged the roadside banks and watched in awe as the best racing motorcyclists in the world rode the fastest machines of their day around the twists, turns and climbs of the 374 mile Mountain Course, all in pursuit of a coveted Tourist Trophy. This new updated edition covering the 2007 - 2012 races, reveals the event's colourful history through the high-speed activities of great riders such as the Collier brothers, Geoff Duke, Mike Hailwood, Giacomo Agostini, Steve Hislop, Joey Dunlop, John McGuinness and many others. It also looks at the machines and mechanical developments and race organisation, plus the financial rewards and commercial interests; setting them all in the context of the triumphs and tragedies of a great sporting event that has seen average lap speeds rise from 40 mph to over 130 mph. Written in an easy style, this book reveals the Manx TT's colourful history through its great riders, machines, mechanical developments and race organisation and is superbly illustrated with over 250 colour photographs.
E is for Eiffel Tower
Author: Helen L. Wilbur
Publisher: Sleeping Bear Press
Published: 2010-11-12
Total Pages: 42
ISBN-13: 1410307514
DOWNLOAD EBOOK →From its achievements in architecture (Chartres Cathedral), science (Louis Pasteur), and literature (Marcel Proust), the country of France has had a profound impact on the world. E is for Eiffel Tower: A France Alphabet explores its venerable history and cultural heritage. Sumptuous artwork magnifies each letter topic's poem and expository text. Artists and critics tried to stifle The daring design of Gustave Eiffel. Yet a hundred years later, still it stands A symbol of France to other lands. Young readers can experience the treasures of the Louvre Museum, play hide-and-seek in the gardens of Versailles Palace, or get a bird's-eye view of Paris from the Eiffel Tower. The achievements of Claude Monet and Victor Hugo come to life alongside stunning monuments, breathtaking scenery, and history-in-the-making moments. This is Helen Wilbur's fourth book with Sleeping Bear. Helen also authored Lily's Victory Garden; M is for Meow: A Cat Alphabet; and Z is for Zeus: A Greek Mythology Alphabet. She lives in New York City. Yan Nascimbene's work includes over 40 books. Among his prestigious awards are the Society of Illustrators' Silver Medal and the Bologna International Book Fair Graphic Award. His book, Yuki and the One Thousand Carriers, received the Society of Illustrators' Gold Medal. Yan lives in France.
Miami and the Keys
Author: Michelin
Publisher: Michelin Travel Publications
Published: 2012-04-16
Total Pages: 0
ISBN-13: 9781907099809
DOWNLOAD EBOOK →From the vibrant city of Miami, with its enticing tropical flair, to the laid-back Florida Keys, miles of white-sand beaches ring the Sunshine State all the way to the pristine swamps of the Everglades. Let Peter Greenberg, America's well-respected travel expert and Chief Contributing Editor of the series, help you experience Miami and the Keys Like a Local, with insider insight and touring tips, gleaned from his extensive experience in the travel industry. Michelin's star ratings recommend the most interesting sights in south Florida, while listings include atmospheric places to stay, elegant caf�s and the best of the state's natural wonders and cultural institutions.
The Spirit of Capitalism According to the Michelin Company
Author: Corine Védrine
Publisher: Springer
Published: 2018-09-15
Total Pages: 235
ISBN-13: 3319966103
DOWNLOAD EBOOK →The city of Clermont-Ferrand in central France is inextricably linked to the global tire company Michelin—not only by the industrial, social, and economic realities that tie employees to employer, but also by a multi-generational, regional belief in the company’s entrepreneurial mythos, the so-called “Michelin spirit.” Since the 1980s, transformations in capitalist systems have challenged the Michelin ideology: the end of corporate paternalism, the reduction of the work force, and a new wave of managers have left employees in the region feeling the sting of abandonment. Even in the face of these significant changes, however, the ethnographic enquiry at the heart of this book testifies to the enduring strength of the “spirit of capitalism”: even as the bonds between employees, companies, and their regions are undergoing significant transformation, entrepreneurial myths endure—in part in fear of the end of a secure, organizing structure.
