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Author: Trudi Alexy
Publisher: HarperSanFrancisco
Published: 1994-09-03
Total Pages: 320
ISBN-13: 9780060603403
DOWNLOAD EBOOK →Acclaimed in the Progressive's "Best Reading of 1993," these thrilling and harrowing firsthand stories of survivors and their rescuers vividly reveal the secret history of the Jews who found asylum from Hitler's Final Solution under Franco's Fascist regime.
Author: Martin Lindstrom
Publisher: Currency
Published: 2010-02-02
Total Pages: 274
ISBN-13: 0385523890
DOWNLOAD EBOOK →NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Katya Mandoki
Publisher: Routledge
Published: 2016-04-22
Total Pages: 344
ISBN-13: 131713849X
DOWNLOAD EBOOK →Katya Mandoki advances in this book the thesis that it is not only possible but crucial to open up the field of aesthetics (traditionally confined to the study of art and beauty) toward the richness and complexity of everyday life. She argues that in every process of communication, whether face to face or through the media, fashion, and political propaganda, there is always an excess beyond the informative and functional value of a message. This excess is the aesthetic. Following Huizinga's view of play as an ingredient of any social environment, Mandoki explores how various cultural practices are in fact forms of playing since, for the author, aesthetics and play are Siamese twins. One of the unique contributions of this book is the elaboration and application of a semiotic model for the simultaneous analysis of social interactions in the four registers, namely visual, auditory, verbal and body language, to detect the aesthetic strategies deployed in specific situations. She argues that since the presentation of the self is targeted towards participants' sensibilities, aesthetics plays a key role in these modes of exchange. Consequently, the author updates important debates in this field to clear the way for a socio-aesthetic inquiry through contexts such as the family, school, medical, artistic or religious traditions from which social identities emerge.
Author: Jane S. Gerber
Publisher: Simon and Schuster
Published: 1994-01-31
Total Pages: 392
ISBN-13: 0029115744
DOWNLOAD EBOOK →The history of the Jews of Spain is a remarkable story that begins in the remote past and continues today. For more than a thousand years, Sepharad (the Hebrew word for Spain) was home to a large Jewish community noted for its richness and virtuosity. Summarily expelled in 1492 and forced into exile, their tragedy of expulsion marked the end of one critical phase of their history and the beginning of another. Indeed, in defiance of all logic and expectation, the expulsion of the Jews from Spain became an occasion for renewed creativity. Nor have five hundred years of wandering extinguished the identity of the Sephardic Jews, or diminished the proud memory of the dazzling civilization, which they created on Spanish soil. This book is intended to serve as an introduction and scholarly guide to that history.
Author: Elizabeth A. Johnson
Publisher: A&C Black
Published: 2006-02-28
Total Pages: 406
ISBN-13: 9780826418272
DOWNLOAD EBOOK →The author offers an interpretation of Mary that is theologically sound, spiritually empowering, ethically challenging, socially liberating, and ecumenically fruitful. She construes the image of Mary so as to be a source of blessing rather than blight for women's lives in both religious and political terms.
Author: Abraham Sutzkever
Publisher: Oakville, Ont. : Mosaic Press/Valley Editions
Published: 1981
Total Pages: 51
ISBN-13: 9780889621428
DOWNLOAD EBOOK →Author: Chaim U. Lipschitz
Publisher:
Published: 1984
Total Pages: 264
ISBN-13:
DOWNLOAD EBOOK →Despite antisemitic statements uttered by Franco, and despite Nazi-influenced antisemitism in Spain, thousands of Jews were saved during the Holocaust period by fleeing from France into Spain. Franco is also credited with a direct role in saving about 250,000 Sephardic Jews in the Balkans. Studies the historical events and Franco's attitudes and ambivalence, concluding that there is no clear explanation for Franco's actions.
