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Author: Lynn Vavreck
Publisher: Princeton University Press
Published: 2009
Total Pages: 232
ISBN-13: 0691139628
DOWNLOAD EBOOK →Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
Author: Lynn Vavreck
Publisher: Princeton University Press
Published: 2009-07-06
Total Pages: 232
ISBN-13: 1400830486
DOWNLOAD EBOOK →The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies sometimes lose? The reason, Lynn Vavreck argues, is that what matters is not just the state of the economy but how candidates react to it. By demonstrating more precisely than ever before how candidates and their campaigns affect the economic vote, The Message Matters provides a powerful new way of understanding past elections--and predicting future ones. Vavreck examines the past sixty years of presidential elections and offers a new theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. Using data from presidential elections since 1952, she reveals why, when, and how campaign messages make a difference--and when they can outweigh economic predictors of election outcomes. The Message Matters does more than show why candidates favored by the economy must build their campaigns around economic messages. Vavreck's theory also explains why candidates disadvantaged by the economy must try to focus their elections on noneconomic issues that meet exacting criteria--and why this is so hard to do.
Author: Jonathan Milligan
Publisher: Baker Books
Published: 2020-10-20
Total Pages: 272
ISBN-13: 1493427784
DOWNLOAD EBOOK →Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters. In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good.
Author: Rebecca K. Leet
Publisher: Turner Publishing Company
Published: 2007-08-20
Total Pages: 239
ISBN-13: 1618589253
DOWNLOAD EBOOK →It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: 1. Clarify the action you want, 2. Pinpoint who you want to take action, 3. Discover what your audience wants, hopes for, and desires, 4. Find the shared desires between your organization and your audience, 5. Convey your message effectively. The ideas and approach in Message Matters build on the authors years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action. For more about the author, Rebecca K. Leet, visit: www.leetassociates.com.
Author: Tom Nelson
Publisher: Crossway
Published: 2021-07-08
Total Pages: 206
ISBN-13: 143358154X
DOWNLOAD EBOOK →Work. For some this word represents drudgery and the mundane. For others work is an idol to be served. If you find yourself anywhere on the spectrum from workaholic to weekend warrior, it’s time to bridge the gap between Sunday worship and Monday work. Striking a balance between theological depth and practical counsel, Tom Nelson outlines God’s purposes for work in a way that helps us to make the most of our vocation and to join God in his work in the world. Discover a new perspective on work that will transform your workday and make the majority of your waking hours matter, not only now, but for eternity.
Author: Brenda J. Allen
Publisher: Waveland Press
Published: 2010-07-19
Total Pages: 249
ISBN-13: 1478607696
DOWNLOAD EBOOK →Allens proven ability and flare for presenting complex and oftentimes sensitive topics in nonthreatening ways carry over in the latest edition of Difference Matters. Her down-to-earth analysis of six social identity categories reveals how communication establishes and enacts identity and power dynamics. She provides historical overviews to show how perceptions of gender, race, social class, sexuality, ability, and age have varied throughout time and place. Allen clearly explains pertinent theoretical perspectives and illustrates those and other discussions with real-life experiences (many of which are her own). She also offers practical guidance for how to communicate difference more humanely. While many examples are from organizational contexts, readers from a wide range of backgrounds can relate to them and appreciate their relevance. This eye-opening, vibrant text, suitable for use in a variety of disciplines, motivates readers to think about valuing difference as a positive, enriching feature of society. Interactive elements such as Spotlights on Media, I.D. Checks, Tool Kits, and Reflection Matters questions awaken interest, awareness, and creative insights for change.
Author: John Wootton
Publisher: Createspace Independent Publishing Platform
Published: 2017-05-07
Total Pages: 224
ISBN-13: 9781540566614
DOWNLOAD EBOOK →Amidst the daily barrage of toxic Tweets, Facebook rants, and cable news shoutfests, Messaging emerges as a hopeful, surprising Communication Playbook for 21st Century Christians. Before the next nasty election cycle, before the next online debate showcasing believers going at it with one another or with the culture at large, readers of Messaging will feel uniquely equipped to maximize their voice with a refreshing kind of biblical confidence the author calls "New Testament Normal." Using numerous familiar headlines from current events, John Wootton guides readers through a four-part journey based on repeated, positive, and convincing patterns of New Testament instruction and experience. Along the way, Messaging draws the striking conclusion that there is no biblical support for two practices today's evangelicals routinely employ with nonbelievers in their audience: 1) publicly criticizing fellow believers and 2) using the name of Jesus or His Church to reprimand the immoral or political preferences of people who aren't born again In stark contrast, abundant scriptural support is cited for two radically intentional and effective pursuits: 1) loving fellow believers for all the world to see and 2) consistently proclaiming the good news of the gospel Get ready for lively conversation and greater unity as Christians with differing viewpoints find themselves wrestling with challenging insights that have profound ramification for the Church's end-time mission and effectiveness. Decades of messy messaging have primed the heart of a wayward culture for a refined and rejuvenated reflection of the body of Christ.
Author: William D. Parker
Publisher: Solution Tree
Published: 2017
Total Pages: 0
ISBN-13: 9781945349096
DOWNLOAD EBOOK →Harness the power of messaging to create a positive school culture and increase school and community collaboration. Written for school leaders, this title is divided into three parts. Each part helps readers to maximize their role as chief communicators with different stakeholders: students, teachers, and parents and community. Each chapter includes suggestions for using digital tools to enhance communication and ends with reflection questions and practical next steps. How this book will help you foster school community and improve your communication strategy: Comprehend the power of messaging and public relations in school. Gain tips for how to best use available technology tools, including online platforms, for messaging purposes. Inspect scenarios and real anecdotes that show communication strategies and messaging tactics in action in schools. Learn how to implement positive communication with parents and students from the start of the school year. Explore special strategies for communicating with challenging students or in difficult school climates. Contents: Introduction: Why Messaging Matters Chapter 1: Building a Positive Culture for Messaging Chapter 2: Cultivating a Positive Message With Teachers Chapter 3: Using Technology to Message With Teachers Chapter 4: Cultivating a Positive Message With Students Chapter 5: Using Technology to Message With Students Chapter 6: Cultivating a Positive Message With the Community, Parents, and Beyond Chapter 7: Using Technology to Message With the Community, Parents, and Beyond Epilogue References and Resources Index
Author: Alison Hughes
Publisher: Orca Book Publishers
Published: 2016-09-06
Total Pages: 34
ISBN-13: 1459809122
DOWNLOAD EBOOK →What happens when one small boy picks up one small piece of litter? He doesn't know it, but his tiny act has big consequences. From the minuscule to the universal, What Matters sensitively explores nature's connections and traces the ripple effects of one child’s good deed to show how we can all make a big difference.
Author: Julia Schlam Edelman
Publisher: JHU Press
Published: 2010
Total Pages: 406
ISBN-13: 0801893828
DOWNLOAD EBOOK →A guide for improving a woman's physical and mental health from age 35 and on. It covers topics of vital interest to perimenopausal and postmenopausal women: hot flashes, vaginal dryness, poor sleep, memory loss, mood changes, depression, hormone replacement therapy, sleep, diet, exercise, weight control, and healthy sex.
