The Media Training Bible

The Media Training Bible PDF

Author: Brad Phillips

Publisher: Speakgood Press

Published: 2012-11

Total Pages: 256

ISBN-13: 9780988322004

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Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.

Social Media Is Bullshit

Social Media Is Bullshit PDF

Author: B. J. Mendelson

Publisher: St. Martin's Press

Published: 2012-09-04

Total Pages: 239

ISBN-13: 1250017505

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A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Affective Publics

Affective Publics PDF

Author: Zizi Papacharissi

Publisher: Oxford University Press

Published: 2015

Total Pages: 173

ISBN-13: 0199999732

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Over the past few decades, we have witnessed the growth of movements using digital means to connect with broader interest groups and express their points of view. These movements emerge out of distinct contexts and yield different outcomes, but tend to share one thing in common: online and offline solidarity shaped around the public display of emotion. Social media facilitate feelings of engagement, in ways that frequently make people feel re-energized about politics. In doing so, media do not make or break revolutions but they do lend emerging, storytelling publics their own means for feeling their way into events, frequently by making those involved a part of the developing story. Technologies network us but it is our stories that connect us to each other, making us feel close to some and distancing us from others. Affective Publics explores how storytelling practices facilitate engagement among movements tuning into a current issue or event by employing three case studies: Arab Spring movements, various iterations of Occupy, and everyday casual political expressions as traced through the archives of trending topics on Twitter. It traces how affective publics materialize and disband around connective conduits of sentiment every day and find their voice through the soft structures of feeling sustained by societies. Using original quantitative and qualitative data, Affective Publics demonstrates, in this groundbreaking analysis, that it is through these soft structures that affective publics connect, disrupt, and feel their way into everyday politics.

Listful Living

Listful Living PDF

Author: Paula Rizzo

Publisher: Mango Media Inc.

Published: 2019-09-15

Total Pages: 161

ISBN-13: 1642500488

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“We’re all juggling a thousand things . . . Rizzo shows us how to create the happier, more productive lives we want, one list at a time.” —Gretchen Rubin, #1 New York Times bestselling author Anyone can make a list. But can that list make you a calmer, more mindful, super productive and less stressed version of yourself? It’s easy to become overwhelmed by to-dos, bucket lists, and goals. The secret to success is not just about what you put on your list but what you intentionally leave off. Less is more. Leading with intention and how you’d like your life to feel is key. To get your life in order once and for all, Listful Living is the journal you need. Bestselling author and Emmy Award-winning television producer Paula Rizzo helps you make sure you’re putting the right things on your list—not just lists of tasks but those things you truly want to do that will nourish your soul. Listful Living is the perfect book for list makers and life planners. Learn to: Tap into your own productivity style to get more done Curate your list making to best serve the lifestyle you want to lead Prioritize what’s truly important and be mindful of where you spend your precious energy Create a roadmap to be less stressed “Packed with practical, invaluable prompts and tools . . . Listful Living reminds us that we can accomplish our goals, one small, intentional step at a time.” —Margarita Tartakovsky, MS, associate editor and writer at PsychCentral.com “This guide will show you how to get more done with less effort.” —Craig Jarrow, founder and author of Time Management Ninja

Sell Your Book Like Wildfire

Sell Your Book Like Wildfire PDF

Author: Rob Eagar

Publisher: Writer's Digest Books

Published: 2012-06-07

Total Pages: 284

ISBN-13: 9781599634210

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Promote and Sell Your Work! You've written a book, but if it doesn't sell, what's the point? In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to: Increase your book sales by driving readers to bookstores and online retailers Build a brand that makes your books stand out from the crowd Secure more media interviews and speaking engagements Connect with key influencers who spread word of mouth Create raving fans who buzz about your book on social media Ignite your confidence to sell more books and make more money as an author. Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, this is the only marketing guide you'll ever need.

TV News Live Shots: A Media Training Guide To Crush Your On Camera Interview!

TV News Live Shots: A Media Training Guide To Crush Your On Camera Interview! PDF

Author: Scott Wolfson

Publisher: Wolfson Productions, Incorporated

Published: 2020-03-15

Total Pages: 330

ISBN-13: 9781734432404

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A media training guide packed with useful tips and techniques to prepare you for an upcoming on camera interview. You'll learn: how to pitch unique story angles, speak in sound bites, what to wear on camera, the importance of body language, how to handle tough questions, keep the momentum rolling after you successfully crush your interview!

Lincoln and the Power of the Press

Lincoln and the Power of the Press PDF

Author: Harold Holzer

Publisher: Simon and Schuster

Published: 2014-10-14

Total Pages: 768

ISBN-13: 1439192715

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Examines Abraham Lincoln's relationship with the press, arguing that he used such intimidation and manipulation techniques as closing down dissenting newspapers, pampering favoring newspaper men, and physically moving official telegraph lines.

Media Interview Techniques

Media Interview Techniques PDF

Author: Robert Taylor

Publisher: Kogan Page Publishers

Published: 2015-11-03

Total Pages: 225

ISBN-13: 0749474734

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Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or communications professional. Any individual preparing for an interview with the media, however practised or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion, to help the reader prepare for any occasion when called upon to represent an organization publicly. Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, HRH Prince Philip, David Cameron and numerous public figures, this book presents a methodology which has been proven across the spectrum of industry sectors both nationally and internationally. Written for those who speak on behalf of commercial companies, public services, charities, NGOs, or as a subject expert (or for those briefing clients prior to interviews), no communications professional can afford to be without a copy. The book is also supported by online resources, including web links to relevant media interviews for each chapter and high-profile news stories.

The Presidents vs. the Press

The Presidents vs. the Press PDF

Author: Harold Holzer

Publisher: Penguin

Published: 2021-08-24

Total Pages: 593

ISBN-13: 1524745286

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An award-winning presidential historian offers an authoritative account of American presidents' attacks on our freedom of the press—including a new foreword chronicling the end of the Trump presidency. “The FAKE NEWS media,” Donald Trump has tweeted, “is not my enemy, it is the enemy of the American People!” Has our free press ever faced as great a threat? Perhaps not—but the tension between presidents and journalists is as old as the republic itself. Every president has been convinced of his own honesty and transparency; every reporter who has covered the White House beat has believed with equal fervency that his or her journalistic rigor protects the country from danger. Our first president, George Washington, was also the first to grouse about his treatment in the newspapers, although he kept his complaints private. Subsequent chiefs like John Adams, Abraham Lincoln, Woodrow Wilson, and Barack Obama were not so reticent, going so far as to wield executive power to overturn press freedoms, and even to prosecute journalists. Theodore Roosevelt was the first president to actively manage the stable of reporters who followed him, doling out information, steering coverage, and squashing stories that interfered with his agenda. It was a strategy that galvanized TR’s public support, but the lesson was lost on Woodrow Wilson, who never accepted reporters into his inner circle. Franklin Roosevelt transformed media relations forever, holding more than a thousand presidential press conferences and harnessing the new power of radio, at times bypassing the press altogether. John F. Kennedy excelled on television and charmed reporters to hide his personal life, while Richard Nixon was the first to cast the press as a public enemy. From the days of newsprint and pamphlets to the rise of Facebook and Twitter, each president has harnessed the media, whether intentional or not, to imprint his own character on the office. In this remarkable new history, acclaimed scholar Harold Holzer examines the dual rise of the American presidency and the media that shaped it. From Washington to Trump, he chronicles the disputes and distrust between these core institutions that define the United States of America, revealing that the essence of their confrontation is built into the fabric of the nation.