The Meaning of Media

The Meaning of Media PDF

Author: Anna Catharina Horn

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2021-05-10

Total Pages: 228

ISBN-13: 3110695367

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The book highlights aspects of mediality and materiality in the dissemination and distribution of texts in the Scandinavian Middle Ages important for achieving a general understanding of the emerging literate culture. In nine chapters various types of texts represented in different media and in a range of materials are treated. The topics include two chapters on epigraphy, on lead amulets and stone monuments inscribed with runes and Roman letters. In four chapters aspects of the manuscript culture is discussed, the role of authorship and of the dissemination of Christian topics in translations. The appropriation of a Latin book culture in the vernaculars is treated as well as the adminstrative use of writing in charters. In the two final chapters topics related to the emerging print culture in early post-medieval manuscripts and prints are discussed with a focus on reception. The range of topics will make the book relevant for scholars from all fields of medieval research as well as those interested in mediality and materiality in general.

Meaning in the Age of Social Media

Meaning in the Age of Social Media PDF

Author: G. Langlois

Publisher: Springer

Published: 2014-06-05

Total Pages: 275

ISBN-13: 1137356618

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The search for meaning is an essential human activity. It is not just about agreeing on some definitions about the world, objects, and people; it is an ethical process of opening up to find new possibilities. Langlois uses case studies of social media platforms (including Facebook, Twitter, and Amazon) to revisit traditional conceptions of meaning.

Spreadable Media

Spreadable Media PDF

Author: Henry Jenkins

Publisher: NYU Press

Published: 2018-04-03

Total Pages: 398

ISBN-13: 1479856053

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"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.

The Meaning of Media

The Meaning of Media PDF

Author: Anna Catharina Horn

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2021-05-10

Total Pages: 290

ISBN-13: 3110695499

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The book highlights aspects of mediality and materiality in the dissemination and distribution of texts in the Scandinavian Middle Ages important for achieving a general understanding of the emerging literate culture. In nine chapters various types of texts represented in different media and in a range of materials are treated. The topics include two chapters on epigraphy, on lead amulets and stone monuments inscribed with runes and Roman letters. In four chapters aspects of the manuscript culture is discussed, the role of authorship and of the dissemination of Christian topics in translations. The appropriation of a Latin book culture in the vernaculars is treated as well as the adminstrative use of writing in charters. In the two final chapters topics related to the emerging print culture in early post-medieval manuscripts and prints are discussed with a focus on reception. The range of topics will make the book relevant for scholars from all fields of medieval research as well as those interested in mediality and materiality in general.

A Dictionary of Social Media

A Dictionary of Social Media PDF

Author: Daniel Chandler

Publisher: Oxford University Press

Published: 2016-03-03

Total Pages:

ISBN-13: 0192518526

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This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.

Intermedial Studies

Intermedial Studies PDF

Author: Jørgen Bruhn

Publisher: Routledge

Published: 2021-11-17

Total Pages: 298

ISBN-13: 1000513971

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Intermedial Studies provides a concise, hands-on introduction to the analysis of a broad array of texts from a variety of media – including literature, film, music, performance, news and videogames, addressing fiction and non-fiction, mass media and social media. The detailed introduction offers a short history of the field and outlines the main theoretical approaches to the field. Part I explains the approach, examining and exemplifying the dimensions that construct every media product. The following sections offer practical examples and case studies using many examples, which will be familiar to students, from Sherlock Holmes and football, to news, vlogs and videogames. This book is the only textbook taking both a theoretical and practical approach to intermedial studies. The book will be of use to students from a variety of disciplines looking at any form of adaptation, from comparative literature to film adaptations, fan fictions and spoken performances. The book equips students with the language and understanding to confidently and competently apply their own intermedial analysis to any text.

Brands

Brands PDF

Author: Adam Arvidsson

Publisher: Routledge

Published: 2006-04-19

Total Pages: 177

ISBN-13: 1134277873

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Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics to present the first systematic theory of brands: the brand as a key institution in information capitalism. It includes chapters on: consumption marketing brand management online branding the brand as informational capital. Richly illustrated with case studies from market research, advertising, shop displays, mobile phones, the internet and virtual companies, this outstanding book is essential reading for students and researchers of the sociology of media, cultural studies, advertising and consumer studies and marketing.

The Media and Cultural Production

The Media and Cultural Production PDF

Author: P. Eric Louw

Publisher: SAGE

Published: 2001-08-09

Total Pages: 244

ISBN-13: 9780761965831

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This book offers a fresh and accessible introduction to the relationship between media power and cultural production. By marshalling a range of theoretical perspectives from political economy and cultural studies, The Media and Cultural Production invites the reader to analyze the relationship between the making of meaning, political, economic and social power and the machinery of cultural production - the media. The book: critically examines the notion of the `cultural industries'; examines the regulatory framework in which the cultural industries operate; looks at the impact of globalization on cultural production; explores the way in which meaning is both produced and contested. The Media and

Media Diversity and Localism

Media Diversity and Localism PDF

Author: Philip M. Napoli

Publisher: Routledge

Published: 2009-03-04

Total Pages: 403

ISBN-13: 1135250960

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Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in local media markets from a media law and policy perspective. Editor Philip M. Napoli provides a conceptual and empirical framework for assessing the success/failure of media markets and media outlets in fulfilling diversity and localism objectives. Featuring well-known contributors from a variety of disciplines, including media, law, political science, and economics, Media Diversity and Localism explores the following topics: *media ownership and media diversity and localism; *conceptual and methodological issues in assessing media diversity and localism; *minorities, media, and diversity; and *contextualizing media diversity and localism: audience behavior and new technologies. This substantive and timely volume speaks to scholars and researchers in the areas of media law and policy, political science, and all others interested in media regulation. It can also be used in a graduate seminar on media policy topics.

A Dictionary of Media and Communication

A Dictionary of Media and Communication PDF

Author: Daniel Chandler

Publisher: Oxford University Press

Published: 2020-02-21

Total Pages: 673

ISBN-13: 0192578936

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This authoritative and up-to-date A-Z covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, journalism, and nonverbal communication. This new edition is particularly focused on expanding coverage of social media terms, to reflect its increasing prominence to media and communication studies as a whole. More than 2,000 entries have been revised, and over 500 new terms have been added to reflect current theoretical terminology, including concepts such as artificial intelligence, cisgender, fake news, hive mind, use theory, and wikiality. The dictionary also bridges the gap between theory and practice, and contains many technical terms that are relevant to the communication industry, including dialogue editing, news aggregator, and primary colour correction. The text is complemented by biographical notes and extensively cross-referenced, while web links supplement the entries. It is an indispensable guide for undergraduate students of media and communication studies, and also for those taking related subjects such as television studies, video production, communication design, visual communication, marketing communications, semiotics, and cultural studies.

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