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The Marketing Toolkit for Growing Businesses

Author: Jay B. Lipe

Publisher: Chammerson Press LLC

Published: 2002

Total Pages: 262

ISBN-13: 9780972034500

This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to branding, and from metrics to search engine positioning, the most essential tools for small business marketing are covered. After reading the book, you'll develop into a more confident marketer; able to take your company to the next level.

Marketer's Toolkit

Author:

Publisher: Harvard Business Press

Published: 2006-01-03

Total Pages: 229

ISBN-13: 142216084X

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Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need!

Author: Beth Goldstein

Publisher: McGraw Hill Professional

Published: 2007-08-13

Total Pages: 337

ISBN-13: 0071593772

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Low- and no-cost tools that win customer loyalty Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality. Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to Develop targeted customer profiles using affordable market research techniques Get inside the heads of customers and learn what makes them tick Navigate your marketplace and turn obstacles into opportunities Establish winning partnerships that support your company's growth Sell your brand to the world using brochures, Web sites, direct mail, and advertising “Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management

The Marketing Toolkit, USA Revised Edition

Author: Nick Robinson

Publisher: Global Management Enterprises, LLC

Published: 2011-05-15

Total Pages: 0

ISBN-13: 9781611100051

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The Marketing Tool Kit is an encyclopedia of hundreds of innovative and tested marketing ideas to improve your business. This extremely practical book provides a great selection of ingenious ways for an organization to quickly increase sales and profits. We all know that marketing is the key to business success, and with this recently updated title you will have at your disposal a fantastic resource. It reveals highly effective direct marketing methods to quickly help you boost your direct mail and direct response advertising. It details effective advertising approaches across the full range of media including the internet, displays, classified and loose inserts, directory, product cards, local radio and more. It also gives specific step-by-step guidance in planning, budgeting and executing sales lead programs. Within this book are hundreds of profitable ideas for your discovery and implementation. Any organization or individual can profit from these ready-to-go plans no matter what the business may be. If you are looking to give your business a boost with some great marketing ideas then this is the book for you.

The Library Marketing Toolkit

Author: Ned Potter

Publisher: Facet Publishing

Published: 2012-06-23

Total Pages: 241

ISBN-13: 1856048063

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This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Marketer's Toolkit

Author:

Publisher: Harvard Business Review Press

Published: 2006-02-01

Total Pages: 250

ISBN-13: 1591397626

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[This text] shows readers how to: target high-potential customer segments; size up competitors; allocate marketing resources wisely; develop and execute effective marketing plans. -Back cover.

The Marketing Toolkit

Author: Jeff Della Mura

Publisher: How To Books

Published: 2014-03-27

Total Pages: 191

ISBN-13: 1848035942

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Good marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It uniquely covers associated vital issues such as working with designers, buying resources, negotiation skills, etcetera. Above all you have quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward. It is written by an expert - the author is an experienced business professional and a practising marketing professional, an accustomed teacher who knows how to write what a reader needs and a practising business adviser who has first-hand experience of the most common pitfalls and errors.

Your Marketing Cheat Sheet

Author: Blair Halver

Publisher: CreateSpace

Published: 2010-07-23

Total Pages: 132

ISBN-13: 9781453732397

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A Professional Marketing Consultant's Blueprint for Business Growth. This book condenses a lifetime of marketing books into a single "reader's digest" collection of the marketing information that has helped thousands of businesses succeed. It is setup to be your "cheat sheet" or "blueprint" for growth and success in your business. With 17 must-have marketing tactics to add to your marketing toolkit, and a four-step Quick-Start Action Plan that will add significant profit to your business in the next 60-90 days, this book will give you the tools and methods you need to grow your business exponentially, all without spending money on traditional advertising. The information contained within represents a proven marketing system that has been used by companies around the world to go from simply surviving to actually THRIVING in any economy. After reading this book, you'll be able to do the same for your business, whether you sell a product or service. The concepts presented within are virtually guaranteed to make a significant and positive impact on your business. It's a quick read, so you'll be up and running fast, inspired by plenty of examples of how to implement these tactics. And the Quick-Start Action Plan leaves you no excuse not to succeed. Blair Halver, CEO of Easy Marketing Inc., is one of a handful of marketing consultants in the U.S. that specializes in discovering the hidden marketing assets in a business and redeploying those assets to create new streams of revenue for the business. He is a business advisor, marketing consultant, author and speaker. For more resources, visit EasyMarketingThatPays.com

Growth Marketing

Author: Paolo Ferri

Publisher:

Published: 2020-10-22

Total Pages: 132

ISBN-13: 9781914126000

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How does the future look like? What's going to happen to our businesses? Are we at the beginning of a new era or we will soon go back to how It used to be? Analysts say that our habits are going to change, and so consumer behaviours. But the recent events may just have accelerated inevitable changes. So, what do you need to know to keep your business running during uncertain times? What should you focus on? If you own a small or a medium business, you can't afford to miss this book! Growth Marketing will show you the key things you need to know to outmanoeuvre uncertainty and get your business ready for the future. You will learn: Branding Secrets: proven successful techniques to make your brand irresistible and stick into people's mind Monetization Techniques: learn how to monetize your customers and sell more, more often without the need of creating new products Purchase Behavior: discover the one single force that drives human behavior during the buying process and how you can apply it to your business Customer Relationship: learn how to get new customers and increase loyalty of your customer base, so they will always come back to buy from you Website Secrets: the key secrets of a modern website that sells. Get your website ready to take orders and accept transactions Facebook and Google Ads: super easy step by step instructions to setup your campaigns with budget recommendation and flexible targeting suggestions, even if you are not tech savvy Rank Higher in the Search Engines: secret techniques to drive free traffic to your website and get more visitors Business Strategy Core principles: learn smart actions you can take to start or accelerate the digital pivot you need to make to prepare for the new era What are you waiting for? Growth Marketing written for entrepreneurs to give them all the tools they need to prepare for the times ahead. Prepare for what's next. Embrace digital change and thrive. Read Growth Marketing.

Designing for Growth

Author: Jeanne Liedtka

Publisher: Columbia University Press

Published: 2011

Total Pages: 244

ISBN-13: 0231158386

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Covering the mind-set, techniques, and vocabulary of design thinking, this book unpacks the mysterious connection between design and growth, and teaches managers in a straightforward way how to exploit design's exciting potential. --