The Marketing Pathfinder

The Marketing Pathfinder PDF

Author: David W. Stewart

Publisher: John Wiley & Sons

Published: 2014-10-06

Total Pages: 293

ISBN-13: 1119961769

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Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make

The Marketing Pathfinder

The Marketing Pathfinder PDF

Author: David Stewart

Publisher: Wiley

Published: 2013-08-16

Total Pages: 328

ISBN-13: 9781118758687

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The latest in the Pathfinder series, The Marketing Pathfinder, like its predecessor The Strategy Pathfinder with its unique combination of key concepts and micro-cases, is a refreshing contrast to traditional marketing textbooks, which are prescriptive and directive. Instead this book offers students and executives an effective way of contextualizing the marketing decisions they will make in the business world.

The Marketing Pathfinder

The Marketing Pathfinder PDF

Author: David W. Stewart

Publisher: John Wiley & Sons

Published: 2014-10-23

Total Pages: 293

ISBN-13: 1118758919

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Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make

Internal Marketing

Internal Marketing PDF

Author: Pervaiz K. Ahmed

Publisher: Taylor & Francis

Published: 2013-06-17

Total Pages: 321

ISBN-13: 1136394575

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A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.

The Strategy Pathfinder

The Strategy Pathfinder PDF

Author: Duncan Angwin

Publisher: John Wiley & Sons

Published: 2011-12-12

Total Pages: 461

ISBN-13: 1119995884

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This new edition of the popular The Strategy Pathfinder updates the micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase. The Strategy Pathfinder brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know. An innovative introduction to strategy. Makes readers active “producers” of strategy, rather than passive recipients of received wisdom. Presents essential pathways through the strategy jungle. Each case provokes discussion about a key theoretical theme. Encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed. Cases are drawn from Africa, the Americas, Asia, Europe and Oceania. Supported by online lecturer supplements.

Basics of Branding

Basics of Branding PDF

Author: Jay Gronlund

Publisher: Business Expert Press

Published: 2013-08-23

Total Pages: 145

ISBN-13: 1606495933

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Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about creating a message or an impression that makes an impact and creates a rational and emotional connection with a customer. Forming a bond of trust and comfort will build brand equity (i.e., how people value your brand) and customer loyalty. We are living in a dynamic, transformative global economy with mind-boggling advances in technology. Managers today can easily become preoccupied with social media vehicles and the innovative features of electronic devices, and hence neglect the importance of the content or the message. Adhering to the core elements of positioning and branding will help them develop more emotionally rich and powerful content. And B2B managers will better understand and discover the real value of good branding, so that their marketing and sales communications will go beyond product features and emphasize relevant benefits that will strengthen their relationships with targeted customers.

The International Business Culture Pathfinder

The International Business Culture Pathfinder PDF

Author: Marvin Hough

Publisher: FriesenPress

Published: 2023-10-12

Total Pages: 156

ISBN-13: 1039189601

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Knowing how to conduct yourself when traveling abroad for business, academic, government, or non-profit purposes is vital to success. However, finding concise, accurate, and up-to-date information on various countries can often be an onerous task. Enter The International Business Culture Pathfinder, a compendium of succinct business culture guides for eleven countries, including: • Brazil • Canada • China • India • Indonesia • Mexico • Nigeria • South Africa • South Korea • United Arab Emirates • Vietnam Each guide provides an overview of the country’s business environment and cultural characteristics as well as tactics and strategies that businesspeople should consider as they plan to do business. Practical case scenarios that demonstrate the impact of culture on business are also presented for each market. The topics covered include everything from negotiations to gender roles, religion, gift-giving, communication styles, relationships, dress, management styles, and time management.

Housing market renewal

Housing market renewal PDF

Author: Great Britain: National Audit Office

Publisher: The Stationery Office

Published: 2007-11-09

Total Pages: 48

ISBN-13: 9780102951295

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This NAO report examines the Government programme of Housing Market Renewal, established to tackle problems of acute low housing demand in the North of England and the Midlands. Neighbourhood decline and deprivation has resulted where there are high concentrations of properties that are difficult to let or sell, where there is a loss of population and an inability to attract new households. Nine new sub-regional partnerships or "pathfinders" were set up, with considerable freedom in determining their approach to low housing demand. The NAO has set out a number of recommendations, including: the Department of Communities and Local Government should clarify arrangements for the delivery of the Housing Market Renewal programme alongside local authority housing market assessments; the Department should also clarify the role of Government Offices in helping to support regional delivery as well as the terms of reference for both Government Offices and the Department in matters of leadership, oversight and monitoring of the programme; the Department should be clearer about its expectations for the renewal programme's contribution to delivering non-housing regeneration, such as better schools, transport and neighbourhood management; that any Housing Market Renewal demolition schemes are based on up-to-date market analysis; the Department should also clarify how it is expected to achieve alignment with regional strategies for higher housing growth; the Department should also develop the performance framework, including value for money indicators and that there should be a comparison of outcomes between low demand areas subject to Housing Market Renewal and those low demand areas that are not.

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