The Marketing of World War II in the US, 1939-1946

The Marketing of World War II in the US, 1939-1946 PDF

Author: Albert N. Greco

Publisher: Palgrave Pivot

Published: 2021-06-25

Total Pages: 147

ISBN-13: 9783030395216

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From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.

The Marketing of World War II in the US, 1939-1946

The Marketing of World War II in the US, 1939-1946 PDF

Author: Albert N. Greco

Publisher: Springer Nature

Published: 2020-06-10

Total Pages: 161

ISBN-13: 3030395197

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From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.

The American West Transformed

The American West Transformed PDF

Author: Gerald D. Nash

Publisher: U of Nebraska Press

Published: 1990-01-01

Total Pages: 336

ISBN-13: 9780803283602

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The industrialization of the American West during World War II brought about rapid and far-reaching social, cultural, and economic changes. Gerald D. Nash shows that the effect of the war on that region was nothing less than explosive.

The College Textbook Publishing Industry in the U.S. 2000-2022

The College Textbook Publishing Industry in the U.S. 2000-2022 PDF

Author: Albert N. Greco

Publisher: Springer Nature

Published: 2023-05-17

Total Pages: 152

ISBN-13: 3031304152

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This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).

Chronological Landmarks in American Agriculture

Chronological Landmarks in American Agriculture PDF

Author:

Publisher:

Published: 1990

Total Pages: 112

ISBN-13:

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This chronology lists major events in the history of U.S. agriculture. A source to which the reader may turn for additional information on the subject is included with most of the events. Generally, each source appears only once, although it may apply to more than one chronological citation. pp. The reader interested in a particular subject can compile a short bibliography by consulting each citation for that subject.

The Growth of the Scholarly Publishing Industry in the U.S.

The Growth of the Scholarly Publishing Industry in the U.S. PDF

Author: Albert N. Greco

Publisher: Springer

Published: 2018-10-16

Total Pages: 100

ISBN-13: 3319995499

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This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.

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