The Marketing Fundamentals Field Guide
Author: Stacey Hills
Publisher:
Published: 2011-07-20
Total Pages: 134
ISBN-13: 9780757590429
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Selling the Invisible
Author: Harry Beckwith
Publisher: Business Plus
Published: 2000-10-15
Total Pages: 137
ISBN-13: 0759521522
DOWNLOAD EBOOK →SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Selling the Invisible
Author: Harry Beckwith
Publisher: Texere Publishing
Published: 2001
Total Pages: 272
ISBN-13: 9781587990663
DOWNLOAD EBOOK →The essential guide to marketing services, that has become a business classic.Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can’t touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author’s extensive experience, Selling the Invisible will open your eyes to new ideas that will enhance the value and profitability of any company in today’s service market.The book begins with the core problem of services marketing: service quality. It then suggests how to learn what you must improve, with examples of what works. It then moves on to services marketing fundamentals: defining what business you really are in and what people really are buying; positioning your service; understanding customers and buying behaviour; and communicating your service.
A Field Guide to Channel Strategy
Author: Anne T. Coughlan
Publisher: Createspace Independent Publishing Platform
Published: 2016-11-16
Total Pages: 206
ISBN-13: 9781539987741
DOWNLOAD EBOOK →Building a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. Many channel strategies are built like the wood towers used in popular stacking games. You hope your tower is sturdy and strong. But over time, you may replace or add partners, add or subtract routes to market, and change your product lines - so your channel strategy must adapt in order to prevent your tower from collapsing or breaking apart. This Field Guide introduces you to the channels landscape, helps you understand your building block options, and unpacks the physics of adding and subtracting channel components, to give you the tools you need to keep your go-to-market strategy resilient, responsive, and a source of competitive advantage.
Field Guide to Produce
Author: Aliza Green
Publisher: Quirk Books
Published: 2015-05-12
Total Pages: 388
ISBN-13: 1594748489
DOWNLOAD EBOOK →At last, a field guide to identifying and selecting more than 200 fruits and vegetables from around the world! The perfect companion for every shopper, Field Guide to Produce offers tips for selecting, storing, and preparing everything from apples to zucchini. When an unfamiliar edible appears on your grocer’s shelf, simply flip through the full-color insert until you’ve found its photograph. Turn to the corresponding page to discover its country of origin, common uses, and season of harvest. This practical guide includes more than 200 full-color photographs of the world’s most popular fruits and vegetables, cross-referenced to in-depth descriptions and selection tips. Step-by-step preparation directions tell you whether the item must be peeled, washed, trimmed, or blanched. Grocery shopping—and dinner—will never be the same again!
The Crm Field Guide
Author: Joel Lindstrom
Publisher:
Published: 2012-10
Total Pages: 946
ISBN-13: 9780981511894
DOWNLOAD EBOOK →An essential guide to Microsoft Dynamics C] details not only on C fundamentals and extensibility points but also the tried and true best practices and strategies of the combined experience of some of the most recognizable global experts.
A Field Guide to the Familiar
Author: Gale Lawrence
Publisher: UPNE
Published: 1998
Total Pages: 290
ISBN-13: 9780874518658
DOWNLOAD EBOOK →A book for anyone seeking a deeper understanding of the natural world.
Exposure Digital Field Guide
Author: Alan Hess
Publisher: John Wiley & Sons
Published: 2009-10-01
Total Pages: 256
ISBN-13: 047060333X
DOWNLOAD EBOOK →Secrets of exposure revealed, with a bonus color checker card included Exposure is the number one topic that digital photographers want to know about. This full-color book fits in your camera bag and provides all the information you need on this very important aspect of digital photography. Exposure involves combining ISO, aperture, and shutter speed in different variations to accomplish your vision of the perfect image. Exposure Digital Field Guide takes you through the complex techniques of good exposure, taking you from hobbyist to serious amateur photographer. Explains how to adjust shutter speed and aperture to control the amount of light hitting the camera's light sensor Teaches you how to "see the light" for the perfect exposure Helps you gain confidence as you move from automatic controls into manipulating the elements of exposure for specific results Packed with stunning full-color photographs to illustrate what you can achieve Provides suggested settings for various shooting situations and subjects Includes a tear-out color checker card to help you maintain true color Fits in your camera bag for ready reference in the field Exposure Digital Field Guide helps you master one of the most complex and intricate elements of digital photography.
The Wireshark Field Guide
Author: Robert Shimonski
Publisher: Newnes
Published: 2013-05-14
Total Pages: 149
ISBN-13: 0124104967
DOWNLOAD EBOOK →The Wireshark Field Guide provides hackers, pen testers, and network administrators with practical guidance on capturing and interactively browsing computer network traffic. Wireshark is the world's foremost network protocol analyzer, with a rich feature set that includes deep inspection of hundreds of protocols, live capture, offline analysis and many other features. The Wireshark Field Guide covers the installation, configuration and use of this powerful multi-platform tool. The book give readers the hands-on skills to be more productive with Wireshark as they drill down into the information contained in real-time network traffic. Readers will learn the fundamentals of packet capture and inspection, the use of color codes and filters, deep analysis, including probes and taps, and much more. The Wireshark Field Guide is an indispensable companion for network technicians, operators, and engineers. Learn the fundamentals of using Wireshark in a concise field manual Quickly create functional filters that will allow you to get to work quickly on solving problems Understand the myriad of options and the deep functionality of Wireshark Solve common network problems Learn some advanced features, methods and helpful ways to work more quickly and efficiently
Marketing Fundamentals
Author: Aldo Naef
Publisher:
Published: 2023-08-10
Total Pages: 0
ISBN-13: 9789693392982
DOWNLOAD EBOOK →"Marketing Fundamentals" by Aldo Naef is your essential guide to conquering the world of marketing, whether you're just starting your own company or seeking to enhance your marketing efforts. This book cuts through the complexity and delivers actionable tips and strategies that are easy to understand and simple to implement. With a focus on storytelling as a cornerstone of effective marketing, this guide helps you connect with your target audience, stand out from competitors, and drive real results. Learn how to invite your customers into a relatable and compelling story that addresses their problems and resonates with your brand. Master the art of using storytelling in copywriting, blogs, business proposals, and more, creating a powerful brand identity that captivates your audience. From empathy-driven content creation to becoming a trusted expert in your field, "Marketing Fundamentals" equips you with the tools to attract customers and guide them towards success. Embrace the top marketing methods that drive customer engagement and conversions. Discover how storytelling not only transforms your marketing campaigns but also positions you as the go-to resource for solving your customers' challenges. This book is your gateway to becoming a skilled marketer who not only understands the essentials but also crafts compelling narratives that inspire action.
