The Management of International Tourism (RLE Tourism)

The Management of International Tourism (RLE Tourism) PDF

Author: Stephen F Witt

Publisher: Routledge

Published: 2013-05-20

Total Pages: 220

ISBN-13: 1135083185

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International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The subject coverage of the book is wide-ranging: the authors examine the following issues: the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance, organization and staffing research and innovation corporate strategy. The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

The Management of International Tourism (RLE Tourism)

The Management of International Tourism (RLE Tourism) PDF

Author: Stephen F Witt

Publisher: Routledge

Published: 2013-05-20

Total Pages: 218

ISBN-13: 1135083177

DOWNLOAD EBOOK →

International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The subject coverage of the book is wide-ranging: the authors examine the following issues: the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance, organization and staffing research and innovation corporate strategy. The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

International Tourism Management

International Tourism Management PDF

Author: Arjun Kumar Bhatia

Publisher: Sterling Publishers Pvt. Ltd

Published: 2006-05

Total Pages: 564

ISBN-13: 9788120724129

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This book tries to examine the complex global phenomenon of international tourism, exploring its various concepts in their different manifestations. The book offers comprehensive information on various concepts, methods and frameworks giving a systematic overview of the subject on a global basis. Key elements of the book include: nature and components of the tourism industry; destination planning and management; marketing strategies and communication; economic dimensions and international co-operation.

Marketing in the Tourism Industry (RLE Tourism)

Marketing in the Tourism Industry (RLE Tourism) PDF

Author: Brian Goodall

Publisher: Routledge

Published: 2013-04-02

Total Pages: 264

ISBN-13: 1135083398

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This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

Tourism: A Community Approach (RLE Tourism)

Tourism: A Community Approach (RLE Tourism) PDF

Author: Peter E Murphy

Publisher: Routledge

Published: 2013-04-02

Total Pages: 218

ISBN-13: 1135083258

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Written in 1989 when the modern tourist industry had reached a crucial stage in its development, when increased mobility and affluence had led to more extensive and extravagant travel, and competition within the industry had intensified, this book is comprehensive examination of tourism development. The author provides a new perspective for its evaluation, and a suggested strategy for its continued development and evolution. He examines tourism from the viewpoint of destination areas and their aspirations, and recommends an ecological, community approach to developing and planning – one which encourages local initiative, local benefits, and a tourism product in harmony with the local environment and its people.

Sport Entrepreneurship

Sport Entrepreneurship PDF

Author: Vanessa Ratten

Publisher: Emerald Group Publishing

Published: 2020-08-25

Total Pages: 132

ISBN-13: 1839828382

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Sport Entrepreneurship: An Economic, Social and Sustainability Perspective is about innovation, competitiveness and futuristic thinking. This work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrating more entrepreneurial activity.

Tourism Marketing and Management in the Caribbean (RLE Marketing)

Tourism Marketing and Management in the Caribbean (RLE Marketing) PDF

Author: Dennis J. Gayle

Publisher: Routledge

Published: 2014-09-15

Total Pages: 303

ISBN-13: 1317663136

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The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

International Cases in Tourism Management

International Cases in Tourism Management PDF

Author: Susan Horner

Publisher: Routledge

Published: 2004-02-18

Total Pages: 410

ISBN-13: 1136394362

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International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.