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The Long Tail of Tourism

Author: Alexis Papathanassis

Publisher: Springer Science & Business Media

Published: 2011-04-23

Total Pages: 221

ISBN-13: 3834962317

The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

The Long Tail

Author: Chris Anderson

Publisher: Hachette Books

Published: 2006-07-11

Total Pages: 256

ISBN-13: 1401384633

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What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Emerging Technologies and Information Systems for the Knowledge Society

Author: Miltiadis D. Lytras

Publisher: Springer

Published: 2008-09-20

Total Pages: 627

ISBN-13: 3540877819

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It is a great pleasure to share with you the Springer LNCS proceedings of the First World Summit on the Knowledge Society - WSKS 2008 that was organized by the Open Research Society, NGO, http://www.open-knowledge-society.org, and took place in the American College of Greece, http://www.acg.gr, during September 24–27, 2008, in Athens, Greece. The World Summit on the Knowledge Society Series is an international attempt to promote a dialogue on the main aspects of a knowledge society toward a better world for all based on knowledge and learning. The WSKS Series brings together academics, people from industry, policy makers, politicians, government officers and active citizens to look at the impact of infor- tion technology, and the knowledge-based era it is creating, on key facets of today’s world: the state, business, society and culture. Six general pillars provide the constitutional elements of the WSKS series: • Social and Humanistic Computing for the Knowledge Society––Emerging Te- nologies and Systems for the Society and Humanity • Knowledge, Learning, Education, Learning Technologies and E-learning for the Knowledge Society • Information Technologies––Knowledge Management Systems––E-business and Enterprise Information Systems for the Knowledge Society • Culture and Cultural Heritage––Technology for Culture Management––Management of Tourism and Entertainment––Tourism Networks in the Knowledge Society • Government and Democracy for the Knowledge Society • Research and Sustainable Development in the Knowledge Society The summit provides a distinct, unique forum for cross-disciplinary fertilization of research, favoring the dissemination of research that is relevant to international re-

Strategic Innovative Marketing and Tourism

Author: Androniki Kavoura

Publisher: Springer Nature

Published: 2020-03-09

Total Pages: 1074

ISBN-13: 3030361268

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This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

The SAGE International Encyclopedia of Travel and Tourism

Author: Linda L. Lowry

Publisher: SAGE Publications

Published: 2016-09-01

Total Pages: 2878

ISBN-13: 1483368963

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Taking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism brings together a team of international scholars to examine the travel and tourism industry, which is expected to grow at an annual rate of four percent for the next decade. In more than 500 entries spanning four comprehensive volumes, the Encyclopedia examines the business of tourism around the world paying particular attention to the social, economic, environmental, and policy issues at play. The book examines global, regional, national, and local issues including transportation, infrastructure, the environment, and business promotion. By looking at travel trends and countries large and small, the Encyclopedia analyses a wide variety of challenges and opportunities facing the industry. In taking a comprehensive and global approach, the Encyclopedia approaches the field of travel and tourism through the numerous disciplines it reaches, including the traditional tourism administration curriculum within schools of business and management, economics, public policy, as well as social science disciplines such as the anthropology and sociology. Key features include: More than 500 entries authored and signed by key academics in the field Entries on individual countries that details the health of the tourism industry, policy and planning approaches, promotion efforts, and primary tourism draws. Additional entries look at major cities and popular destinations Coverage of travel trends such as culinary tourism, wine tourism, agritourism, ecotourism, geotourism, slow tourism, heritage and cultural-based tourism, sustainable tourism, and recreation-based tourism Cross-references and further readings A Reader’s Guide grouping articles by disciplinary areas and broad themes

The Routledge Handbook of Tourism Marketing

Author: Scott McCabe

Publisher: Routledge

Published: 2014-01-03

Total Pages: 600

ISBN-13: 1317936205

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Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

Explorations in Thai Tourism

Author: Erik H. Cohen

Publisher: Emerald Group Publishing

Published: 2008-05-08

Total Pages: 328

ISBN-13: 0080467369

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Intends to contribute to the formation, embodiment, and advancement of knowledge in the field of tourism. This series includes application of theoretical, methodological, and substantive contributions from such fields as anthropology, business administration, ecology, economics, geography, history, hospitality, leisure, and planning.

VFR Travel Research

Author: Elisa Backer

Publisher: Channel View Publications

Published: 2015-06-01

Total Pages: 145

ISBN-13: 1845415205

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This is the first book to explore research on visiting friends and relatives (VFR). In many countries VFR is the largest single travel-related market and for some regional economies accounts for over half of all tourism flows. In assembling an international collection of quality VFR-related research the editors present the profiles, characteristics, opportunities and behaviours of VFR travel for the benefit of researchers, industry practitioners and educators. This holistic and international approach to understanding VFR travel provides a state of the art understanding of the context, dynamics and implications of VFR travel and will be an essential resource for postgraduate students, researchers and also practitioners.

Business Trends in the Digital Era

Author: Xiaoming Zhu

Publisher: Springer

Published: 2016-05-31

Total Pages: 250

ISBN-13: 981101079X

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This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models. In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story. The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S&T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.

Report on the Development of Cruise Industry in China (2019)

Author: Hong Wang

Publisher: Springer Nature

Published: 2020-06-04

Total Pages: 322

ISBN-13: 9811546614

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The book focuses more on the study of cruise economy industry chain based on the previous editions and the latest trend of China’s cruise economy. It includes the Special Topic: Cruise Economic Reform and Innovation in the New Era, explores Asia cruise economic prosperity index, China’s cruise economy whole-industry-chain strategy in the new era, and the development of cruise destinations in the context of the Yangtze River Delta integration. The volume provides a good reference for better promoting the high-quality development of China’s cruise market.