Maximizing Lead Generation

Maximizing Lead Generation PDF

Author: Ruth Stevens

Publisher: Pearson Education

Published: 2012

Total Pages: 220

ISBN-13: 0789741148

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The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is "Job One": B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity and company profits. You'll Learn How To: · Develop and refine rules that consistently lead to higher-quality leads · Gain deeper insights into your customers and their buying processes · Build sophisticated, accurate marketing databases · Identify the media most likely to work for you · Execute highly effective campaigns · Drive huge ROI improvements · Use BANT and other qualification criteria · Apply new "nurturing" techniques to convert "duds" into "diamonds" · Track results and quantify the business value of campaigns · Utilize best practices content marketing and marketing automation · Integrate continuous improvement into lead generation · Discover 10 trends that will transform the way you prospect

The New Rules of Lead Generation

The New Rules of Lead Generation PDF

Author: David Scott

Publisher: AMACOM

Published: 2013-03-13

Total Pages: 292

ISBN-13: 081443262X

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From amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads. Marketing expert David T. Scott identifies the seven most successful tactics--including email, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows--and reveals: when to use which tactics, how to use them cost-effectively, how each tactic has changed in recent years, and how lead generation tactics will continue to evolve in the future. Most importantly, he shares how marketers can achieve the best results--actionable leads for their products and services--and help their companies succeed. Featuring valuable tools for tracking costs and measuring results and indispensable advice that’s been thus-far absent from this emerging and in-demand field, The New Rules of Lead Generation takes a critical look at the most popular lead-generation strategies and shows marketers everywhere how to test new approaches on a limited budget, how to combine multiple tactics for a more powerful, integrated campaign, and how to capture the leads they need.

The Lead Generation Handbook

The Lead Generation Handbook PDF

Author: Robert W. Bly

Publisher: AMACOM/American Management Association

Published: 1998

Total Pages: 319

ISBN-13: 9780814403631

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Filled with samples, forms, worksheets, and other ready-to-use tools, this book covers direct mails; telemarketing; inquiry advertising; publicity and public relations; seminars and presentations; trade shows; the Internet; CD-ROMs and more. Bly explains how to design a lead-generation campaign, create an "irresistible" offer, monitor and measure results, and turn leads into sales.

Lead Generation For Dummies

Lead Generation For Dummies PDF

Author: Dayna Rothman

Publisher: John Wiley & Sons

Published: 2014-03-07

Total Pages: 384

ISBN-13: 1118815890

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Learn how to get your message heard above the onlinenoise The buying process is greatly changed. With the Internet, thebuyer is in charge. If your product is going to compete, you needto master 21st century lead generation, and this book shows youhow. It's packed with effective strategies for inbound and outboundmarketing tactics that will generate leads in today's market.You'll learn the basics of lead generation, inbound and outboundmarketing, lead nurturing, ways to track ROI, and how to scoreleads to know when one is "hot". Follow the steps to create yourown personalized lead generation plan and learn how to sidestepcommon pitfalls. Lead generation involves a strategy for generating consumerinterest and inquiry into your product as well as a process fornurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs,social media, and SEO as well as outbound marketing strategies suchas e-mail, PPC ads, content syndication, direct mail, andevents This book explores the basics of lead generation, inbound andoutbound marketing, lead nurturing, tracking ROI on campaigns, leadscoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalizedlead generation plan Lead Generation For Dummies is the extra edge you need tocompete in today's technologically enhanced marketplace.

80/20 Internet Lead Generation

80/20 Internet Lead Generation PDF

Author: Scott Dennison

Publisher: Createspace Independent Publishing Platform

Published: 2015-04-20

Total Pages: 0

ISBN-13: 9781511815406

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According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often - to get calls from prospects interested in the products and services they're selling. This book was the result. It will provide you with a simple, step-by-step process to follow, so you can build the pieces you'll need to create an effective online lead generation campaign in your business and make that phone ring: - Clarity about exactly who your ideal client is - Your business USP (Unique Selling Proposition) - A process for effective keyword generation/targeting - Professional landing pages for PPC lead generation - A well-designed Website, built for lead conversion/generation - Great content, properly optimized for search (one part of SEO) - Professional back-link campaigns (the other part of SEO) With a foreword written by Perry Marshall, best-selling author of "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More," Scott A. Dennison's 80/20 Internet Lead Generation guides the reader to successful lead generation, following the strategic approach championed by his mentor as it specifically applies to generating more business leads online.

The Ultimate Guide to Lead Generation for B2C Business Owners

The Ultimate Guide to Lead Generation for B2C Business Owners PDF

Author: Polly Brown

Publisher:

Published: 2019-01-24

Total Pages: 150

ISBN-13: 9781793058799

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The Ultimate Guide To Lead Generation For B2C Business Owners is a practical system for building a digital marketing team and generating all web leads entirely in-house. Using everything that Dan Wardrope, founder of FlexxDigital Ltd, has learned over six years of successfully running a digital marketing agency, he's poured his knowledge into a book that makes it easy for any B2C business owner to create concrete, sustainable Facebook campaigns and hire the best and brightest staff. He's also included "plug and play" templates for all your lead generation requirements. By using The Ultimate Guide To Lead Generation, your business can: Learn from the best campaigns Dan Wardrope has run, sidestepping the mistakes he's made along the wayCut the costs of your marketing by hiring the best and brightest staff to generate all your web leads in-house Create beautiful, bespoke landing pages without spending thousands of pounds on web designDevelop a "rinse and repeat" campaign strategy that'll generate measurable results for years to come This book is for: Businesses who sell products or services to consumers (B2Cs) People who are paying third-party marketing agencies for leads and aren't getting the results they needBusiness owners who know what they want. They are prepared to put in the effort and creativity to build an in-house digital marketing team that runs itself. What people are saying about Dan..."Dan has rejected the traditional agency model and built something new, totally defined by how, why and what he wants. And the results speak for themselves. Dan is a breath of fresh air for the industry and, if he's teaching, I highly recommend you listen." ~ Mike Rhodes, Founder of WebSavvy"We have been working with Dan and his business FlexxDigital over the past 11 months. As of today, 25 April 2018 1:50am, Dan has been able to generate over 238,000 leads using our flagship lead generation platform LeadsHook in 11 months in some of the most competitive niches." ~ Nik Thakorlal, Founder of LeadsHook "What can I say about Dan and his team at FlexxDigital? They have a great reputation for generating the best quality leads in the industry. Not only great quality, but predictable volumes. Highly recommended." ~ Mark Roberts, Director at Basik Money

The Lead Machine

The Lead Machine PDF

Author: Rich Brooks

Publisher: take flyte publishing

Published: 2017-01-22

Total Pages: 320

ISBN-13: 9780998367408

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Are you looking to generate more leads online? Do you want to rank higher at the search engines, engage your audience on social media, and get them to take action at your website? Sometimes getting to the first page on Google or building an audience on Facebook seems incredibly difficult, frustrating, or even impossible. In The Lead Machine, author, digital agency owner, and entrepreneur Rich Brooks breaks down digital marketing into its BARE Essentials: Build, Attract, Retain, and Evaluate. He shows you a step-by-step approach to how you can master SEO, social media, email, and content marketing. How you can improve your website to convert more visitors into customers. How you can stay in touch with prospects even after they've left your site. And how to make sense of your website traffic reports and other analytics so you can continually grow your business.Regardless of your business or industry, the BARE Essentials framework will help you generate more quality leads online, leading to more sales and more business.

Linkedin Riches

Linkedin Riches PDF

Author: John Nemo

Publisher: CreateSpace

Published: 2014-04-02

Total Pages: 112

ISBN-13: 9781497384019

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What if there was a lead generation strategy or platform available online where you could literally wake up each morning to an inbox overflowing with fresh, hot leads? What if around the clock you had a system that brought you qualified prospects looking to buy exactly the type of product or service you were offering? What if all of that happened without you having to leave your desk? What if this system, this new way of generating leads, freed you up to do the things you loved because it took less time, less expense and less effort than everything else you've ever tried? If you're interested in having that vision become a reality, then you need to read this book! Because I'm going to show you EXACTLY how I made more than $135,000 in just 90 days using LinkedIn. I did it all by myself, and I did it all inside a tiny niche. This isn't some get-rich-quick scheme or "push a button and make money" type approach. Rather, it's about understanding how to enhance your personal brand, how to leverage LinkedIn's built-in advantages and how to apply the specific type of selling psychology that generates nonstop leads and customers when done correctly. The simple formula I'll teach you works in any niche, takes just a few minutes a day to apply and drives targeted, ready-to-buy prospects to your virtual front door. It doesn't matter what your experience level is when it comes to LinkedIn - literally anyone can do this! Find out RIGHT NOW just how easy it is! Inside This Book You'll Discover: - How to ensure your LinkedIn profile ranks #1 in your niche or industry. - How to instantly locate your ideal prospects on LinkedIn no matter what industry you're in. - How to engage your ideal prospects on LinkedIn by creating instant likability and trust. - How to create content on LinkedIn that establishes your credibility and attracts your ideal prospects - How to turn LinkedIn Groups into your own personal ATM Machine. - How to move new LinkedIn connections from prospects to paying customers as quickly as possible.