Create Brand Attraction

Create Brand Attraction PDF

Author: Michael Kotick

Publisher: Archway Publishing

Published: 2017-05-15

Total Pages: 159

ISBN-13: 1480841285

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LIVING IN A MEDIA LANDSCAPE FILLED WITH NEW DEVELOPMENTS and rapidly evolving consumers, marketers have struggled to make sense of it all. Michael Kotick, a longtime senior marketing executive, helps you navigate the treacherous terrain in this essential guide for anyone concerned about building goodwill, boosting a brand, and making sales. Instead of overcomplicating modern marketing strategy with jargon, he explains how to use an intuitive, attraction-based framework to understand what successful marketers are doing, how theyre doing it, and where theyre headed next. He explores topics like pickup lines and why nice guys finish last, primarily using the psychology of attraction to uncover what people really want from brands today. He also shares case studies from some of the worlds best brands, including Chrysler, Burberry, and Sharpie. Go beyond Instagram envy, engagement rates, and the list of rules that marketers have created for themselves to get to the crux of the matter: being interesting and likable to Create Brand Attraction. This is not your average business book. Kotick begins by reminding us that marketers are people too, and our job is straightforward: We need to help people like our brands. From that insight, he lays out a refreshingly simple way to approach just about any new platform or marketing strategy challenge. Jason Burby, POSSIBLE, President, Americas In a refreshingly honest account of his own personal experience, Kotick succeeds at offering a how to framework without resorting to the same-old, same-old of other, far less readable, business books. Thomas Gensemer, Burson Marsteller, Chief Strategy Officer

Law of Attraction

Law of Attraction PDF

Author: Michael J. Losier

Publisher: Grand Central Life & Style

Published: 2007-06-11

Total Pages: 166

ISBN-13: 0446402311

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The Secret opened the world to the power of positive thinking. Now, Law of Attraction will guide you through every step toward getting the life you've always desired -- and deserved. Have you noticed that sometimes what you need just falls into place? Perhaps you've met the perfect client or life partner merely by being at the right place at the right time. On the other hand, there are some people who find themselves in one terrible relationship after another or who seem unable to shake off their bad luck. These experiences are evidence of a very powerful force. It's called the Law of Attraction, and right now it's attracting people, jobs, situations, and relationships to you. The Law of Attraction can be defined as: I attract to my life whatever I give my attention, energy, and focus to, whether positive or negative. Now, with this book, readers can learn how to use the Law of Attraction deliberately and integrate it into their daily life. By doing this, they will attract all they need to do, know, and have so they can get more of what they want and less of what they don't want. With its easy-to-follow 3-step formula (Identify Your Desire, Give Your Desire Attention, and Allowing), complete with tips, tools, exercises, and scripts, Law of Attraction shows readers how to: Attract their ideal mate and ideal relationships Increase wealth and abundance Improve their business with more customers, clients, and referrals Discover their ideal job, true calling, or career and more!

Law of Attraction for Motivation

Law of Attraction for Motivation PDF

Author: Elena G.Rivers

Publisher: LOA for Success

Published:

Total Pages: 111

ISBN-13:

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The best things manifest themselves when you are NOT pushing, forcing and "hustling". The best reality emerges when you are in alignment with your true motivation. This is what this book will help you unleash. Your deep motivation in alignment with who you truly are, so that you can manifest your dream reality with joy and ease! Here’s Exactly What You’ll Discover Inside: -Proven Ways to Reconnect with Your Inner Guidance and Intuition -Deadly Mistakes to Avoid When Creating Your Vision Board -The # 1 Motivation Killer That Is Secretly Preventing You from Living Your Best Life -How to Use Resistance to Your Advantage -The Mental Peeling Technique to Release Negative Beliefs and Old Traumas -When Adversity Can Be Your Best Friend -A Quick Vibrational Exercise to Unleash Motivation on Demand! -Journaling Techniques to Be Unstoppable - Much, much more! Ready to create a new, more empowered version of yourself? Start reading "Law of Attraction for Motivation" today and discover what it can do for you, your goals, life, passion, and purpose.

Applied Electromagnetism

Applied Electromagnetism PDF

Author: Susannah Nix

Publisher:

Published: 2019-07-02

Total Pages: 254

ISBN-13: 9781950087020

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"Combative coworkers on the road trip from hell: one smart, sassy heroine plus one yummy, cantankerous hero multiplied by plenty of misconceptions. Susannah Nix nails the perfect blend of hilarity and sexual tension. I loved it!" -TAMMARA WEBBER, New York Times bestselling author

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Strategic Place Branding Methodologies and Theory for Tourist Attraction PDF

Author: Bayraktar, Ahmet

Publisher: IGI Global

Published: 2016-08-15

Total Pages: 416

ISBN-13: 1522505806

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Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Nobody Knows You

Nobody Knows You PDF

Author: Michael Humblet

Publisher: Die Keure Publishing

Published: 2020-10-14

Total Pages: 239

ISBN-13: 904863993X

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The biggest hurdle between you and your plans for growth is this: nobody knows you. This is true if you’re a freelancer, an employee, an executive, even a company founder. You may be going all out with your company brand, but you’ve neglected to hone your own. But the first thing your business needs to grow, is you. If you feel like there is way more potential than you are currently leveraging, this book is for you. It is for those wanting to scale their business. For those sitting on a great idea with nowhere to go next. For those experts looking for ways to share the knowledge. For those corporate execs who need to find the next competitive edge. And for those who simply want to find another career path. It is time your prospects, future customers, investors or employer got to know you. Fix this basic flaw of remaining under the radar. With the insights in this book, you’ll set out your strategy and create content. Not just any content, but content that matters. Content that makes you tick and brings you the right contacts. Build your thought leadership and leverage it as a mechanism to scale your business—starting with yourself. À PROPOS DE L'AUTEUR Michael Humblet is obsessed with designing, building, training and scaling sales machines and marketing teams. Twenty years into his sales leadership career, he realised something that stopped him dead in his tracks. Growing a business is not about scaling the sales, it’s about scaling you as a person. Today, Humblet shares what he knows. He started a consulting and training business, climbs the stage as a public speaker every week of the year, founded The School of Sales and The House of Spark, and has helped over 1000 businesses to scale

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