-PDF Download- The Journey To A Personal Brand EBOOK

The Journey to a Personal Brand

Author: Douglas Commaille

Publisher: Routledge

Published: 2017-12-12

Total Pages: 252

ISBN-13: 1351358073

Transitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims. A Personal Brand is a positive in the reader’s life – professionally, personally and psychologically. It builds people’s confidence and is founded on who they are, their achievements and successes, as well as their technical and person-to-person skills. Drawing upon well-known Personal Brands, including Walt Disney, Nelson Mandela and Steve Jobs, The Journey to a Personal Brand forces readers to reevaluate themselves critically and honestly. Readers are guided through creating a distinctive brand from scratch through to launching it on digital media. This intensely practical guide is essential reading for the professional, the return-to-worker, the student and early retiree alike or those wishing to improve their life and bring added value to their careers, personal profile or reputation.

BrandingPays

Author: Karen Kang

Publisher: Branding Pays Media

Published: 2013-02

Total Pages: 208

ISBN-13: 9780988437524

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Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.

Personal Brand Planning for Life

Author: Robert M. Donnelly

Publisher:

Published: 2022-06-16

Total Pages: 82

ISBN-13: 9781951568252

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Personal Brand Planning for Life is not the typical book on how to find your brand. It is the recipe book for building a better career and life by using your brand. Personal Brand Planning is the first book to walk you step-by-step through a well-defined process of defining, managing, marketing and monetizing your brand. The book spends very little time telling you how important branding is and dives right into showing you how to assess your brand. Then, the authors take you on a marketing journey to build your strategy on and off line from the perspective of the job seeker and an entrepreneur. The book ends with lessons on monetizing your brand and expanding it into new marketplaces. Personal Brand Planning for Life provides the ultimate method for branding, which was created by a 20 year professor of entrepreneurship and a career coach for high achievers.

Being You

Author: Maggie Eyre

Publisher: Exisle Publishing

Published: 2019-05-24

Total Pages: 296

ISBN-13: 1775594092

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How do people like Oprah Winfrey and the Dalai Lama create massive audiences and globally recognizable brands? The key is authenticity – presenting a genuine version of yourself in person, on the stage, and across your entire online presence. But while that’s easy to say, it’s much harder to actually do. Written by Maggie Eyre, an internationally recognized expert in personal presence and leadership motivation, Being You will teach you everything you need to know about personal branding. Whether you are the leader of an organization or team, engaged in creative work, searching for a new career, giving an important speech or presentation, wanting to network more effectively, or lobbying for a public position, this book provides you with a complete toolkit to developing a confident personal brand – both face-to-face and online. Illustrated with stories and case studies from some of the world’s biggest personal brands, Being You is practical, authoritative and inspirational. It’s your definitive guide to personal branding in the 21st century.

Authentic Personal Branding

Author: Hubert K. Rampersad

Publisher: IAP

Published: 2009-05-01

Total Pages: 285

ISBN-13: 1607521814

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This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.

Personal Branding For Dummies

Author: Susan Chritton

Publisher: John Wiley & Sons

Published: 2014-07-14

Total Pages: 381

ISBN-13: 1118915550

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The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.

Creative Pep Talk

Author: Andy J. Miller

Publisher: Chronicle Books

Published: 2017-04-04

Total Pages: 128

ISBN-13: 1452152772

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Every artist needs a little pep talk now and then. An inspiring tool and beautiful art book in one, Creative Pep Talk offers illustrated words of wisdom from 50 of today's leading creative professionals. With full-color, typographic prints and explanatory statements from a host of creative luminaries—including Aaron James Draplin, Oliver Jeffers, Lisa Congdon, Mike Perry, and many others—this volume encourages artists to stay excited, experiment boldly, and conquer fear. "Create curiosity," "Learn to say no," and "If you can't be good, be different" are just a few of the motivational maxims in this visually rich collection that's perfect for students, designers, artists, and creatives at any stage in their careers.

All Things Lovely

Author: Jenn Johnson

Publisher: Worthy Books

Published: 2021-11-09

Total Pages: 424

ISBN-13: 1546015744

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Take the first steps to living as a healthier and happier woman and discover the spiritual importance of acceptance, gathering, and community. Jenn Johnson has come to realize that the pursuit of perfection is unrealistic and unfair. Instead, we need to pause and reflect on what's in front of us. But how? How can we slow down? How can we remain focused on what's important and do things with intention? What can we pursue that represents God's heart for us, things that are true, noble, right, pure, admirable, excellent, praiseworthy? By pursuing all things "lovely." Living a holistic and holy life, a life marked by beauty and truth, means being mindful and intentional about what we put in our bodies, how we present ourselves to the world, the spaces we create, and the people we let into our lives. When we set our minds on what is lovely, we begin to see ourselves and the world as God intended. We begin to be wholly renewed.

Follow the Feeling

Author: Kai D. Wright

Publisher: John Wiley & Sons

Published: 2019-08-06

Total Pages: 310

ISBN-13: 1119600499

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Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.

Build Your Reputation

Author: Rob Brown

Publisher: John Wiley & Sons

Published: 2016-08-29

Total Pages: 272

ISBN-13: 1119274451

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Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.