The Invisible Advantage

The Invisible Advantage PDF

Author: Soren Kaplan

Publisher: Greenleaf Book Group

Published: 2017-01-17

Total Pages: 129

ISBN-13: 1626343225

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** WINNER of BEST BUSINESS BOOK, International Book Awards ** Every purchased copy of the book includes access to the free downloadable Invisible Advantage Toolkit! The Invisible Advantage shows how any organization can create a culture of innovation--an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn't just about the importance of an innovation culture, nor how to emulate the ''innovation untouchables'' like Google and Apple. It's a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization's specific environment. To get the free Invisible Advantage Toolkit, email your receipt to [email protected] to get a download link that contains: 1. Free Video: Download the Culture as Competitive Advantage video to help make the business case for creating a culture of innovation. 2. Free Questionnaire: Get proprietary survey questions to assess your current culture of innovation. 3. Free Interview Guide: Get proven interview questions to engage key stakeholders in 1:1 discussions to assess culture and build momentum for change. 4. Free PDF Poster: Get a Large Format PDF Poster that you can print to help facilitate working sessions to design your own culture of innovation. 5. Free PowerPoint Template: Use the PowerPoint Template to define and communicate your current-state and future-state culture of innovation.

SUMMARY - The Invisible Advantage: How To Create A Culture Of Innovation By Soren Kaplan

SUMMARY - The Invisible Advantage: How To Create A Culture Of Innovation By Soren Kaplan PDF

Author: Shortcut Edition

Publisher: Shortcut Edition

Published: 2021-06-10

Total Pages: 26

ISBN-13:

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* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover how to create and nurture the spirit of innovation in your company. You will also discover that : the secret to innovation lies in culture; innovation is the constant search for progress instead of focusing on a few breakthrough projects; a company evolves when it is welded around a strong and customer-focused mission; leaders need to lead by example, take the initiative and deliver positive messages; innovation is applied at all levels of the company, with clear objectives and indicators to measure them; employee training and development are essential to unleash energies. What are the best processes and strategies for cultivating innovation in the company? If there is no ready-made formula, it is because it starts with culture, that fertile ground that allows ideas to bud. An organization on the move no longer looks for ways to become innovative: it is innovative by nature, and this can be felt at all times and at all levels. But to instill this collective dynamic, a conducive environment must be created. The Invisible Advantage's practical advice will help you get ready to take your company on a new path. The path of innovation! *Buy now the summary of this book for the modest price of a cup of coffee!

Invisible Advantage

Invisible Advantage PDF

Author: Jonathan Low

Publisher: Basic Books

Published: 2002-05-15

Total Pages: 272

ISBN-13: 9780738205397

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IBM spends 3.5 billion dollars to acquire Lotus Development Corporation--and, more important, its chief programmer. French luxury-brands manufacturer LVMH invests in building its own retail shops to reinforce and control their image. Meanwhile, the Institute for Chartered Accountants in England and Wales issues a report that challenges the effectiveness of traditional corporate financial statements. In Invisible Advantage, Jonathan Low and Pam Kalafut explore the profound degree to which "intangible assets" are defining corporate value and driving decision making in all areas. The authors estimate that fully one-third of an organization's value is derived from elements that can't be seen, such as quality of leadership, strategy execution, reputation, and innovative culture. Invisible Advantage is a decoder ring to the intangibles economy--identifying the twelve "measures that matter" for any business today and outlining the new rules by which managers must play in order to attract the most talented employees, profitable customers, collaborative partners, and aggressive investors.

Summary: Invisible Advantage

Summary: Invisible Advantage PDF

Author: BusinessNews Publishing,

Publisher: Primento

Published: 2013-02-15

Total Pages: 26

ISBN-13: 2806247438

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The must-read summary of Jonathan Low and Pam Kalafut's book: "Invisible Advantage: How Intangibles Are Driving Business Performance". This complete summary of the ideas from Jonathan Low and Pam Kalafut's book "Invisible Advantage" explains how every business has intangible assets, such as customer loyalty or brand equity, which do not appear on financial statements but add significant value to your company. In their book, the authors demonstrate how these intangibles are the hardest aspects of your business for competitors to emulate, therefore making them all-important in the creation and maintenance of competitive edge. This summary shows the 12 drivers of the intangible economy and how you can measure and implement them in your business. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Invisible Advantage" and discover the key to using your intangible assets to boost your competitive advantage.

The AI Advantage

The AI Advantage PDF

Author: Thomas H. Davenport

Publisher: MIT Press

Published: 2019-08-06

Total Pages: 243

ISBN-13: 0262538008

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Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

The Invisible Sale

The Invisible Sale PDF

Author: Tom Martin

Publisher: Que Publishing

Published: 2013-09-24

Total Pages: 272

ISBN-13: 0133431274

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Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale, Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions! • Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist • Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them • Integrate social media, content, and email to optimize the entire prospecting process • Make every sales call count with behaviorally targeted email prospecting • Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale” • Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns • Save money by rightsizing production quality to each marketing requirement • Rapidly create keyword-rich text content, and use it widely to promote self-qualification • Create webinars and tutorials more easily and painlessly than you ever thought possible • Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content • Learn how to apply Aikido Selling Techniques to close self-educated buyers

Invisible Capital

Invisible Capital PDF

Author: Chris Rabb

Publisher: ReadHowYouWant.com

Published: 2011-08-18

Total Pages: 282

ISBN-13: 1459626176

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Writer, consultant and speaker Chris Rabb coined the term invisible capital to represent the unseen forces that dramatically impact entrepreneurial viability when a good attitude, a great idea, and hard work simply aren't enough. In his book, Invisible Capital: How Unseen Forces Shape Entrepreneurial Opportunity, Rabb puts forth concrete and...

The Busy Person's Guide To Great Presenting

The Busy Person's Guide To Great Presenting PDF

Author: Lee Warren

Publisher:

Published: 2018-10-02

Total Pages: 0

ISBN-13: 9781781333259

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In this book you will find a clear, simple, and reliable structure which will ensure you can engage your audience, build rapport and get your message heard and acted on. Lee Warren reveals the tricks and tools of professional performers so you too can become a confident, assured presenter.