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Chief Marketing Officers at Work

Author: Josh Steimle

Publisher: Apress

Published: 2016-08-04

Total Pages: 330

ISBN-13: 1484219317

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

The Interviewer's Book

Author: Mary Hanson

Publisher: Orpen Press

Published: 2013-02-15

Total Pages: 180

ISBN-13: 1909518131

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The Interviewer’s Book is a practical, short guide to help anyone who has to carry out job interviews, such as managers, supervisors, team leaders and others. It is designed to help them develop their interviewing skills and ensure they make good selection decisions. The Interviewer’s Book: Provides a step-by-step guide to the interviewing process for employers and interviewers, from advertising a job position to hiring the chosen candidateIs clearly structured, with the aims and central ideas of each topic set out at the start of each chapterContains real-life examples and tips from professional interviewersFocuses on how to make the interviewing process as successful as possible, with an emphasis on how best to structure an interviewIs short and to-the-point, recognising that employers and managers have a multitude of other things to do as well as hire staff.

Interviewing

Author: Peter Laufer

Publisher:

Published: 2019

Total Pages: 0

ISBN-13: 9780870719875

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Interviewing is a primer for the digital age yet one embracing age-old lessons that make clear the crucial importance of successful interviewing techniques for productive civic engagement.

The Penguin Book of Interviews

Author: Christopher Silvester

Publisher:

Published: 1993

Total Pages: 668

ISBN-13:

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A collection of interviews with: Karl Marx - Theodore Roosevelt - Rudyard Kipling - Christabel Pankhurst - Sigmund Freud - Adolf Hitler - Benito Mussolini - Joseph Stalin - Mahatma Gandhi - Marilyn Monroe - Mao Tse-tung - Margaret Thatcher - Arthur Miller - John F. Kennedy - John Lennon - Pablo Picasso - Sigmund Freud - Tolstoy - Ibsen - Oscar Wilde.

Alain Elkann Interviews

Author:

Publisher:

Published: 2017-09-15

Total Pages: 384

ISBN-13: 9781614286325

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Alain Elkann has mastered the art of the interview. With a background in novels and journalism, and having published over twenty books translated across ten languages, he infuses his interviews with innovation, allowing them to flow freely and organically. Alain Elkann Interviews will provide an unprecedented window into the minds of some of the most well-known and -respected figures of the last twenty-five years.

System Design Interview - An Insider's Guide

Author: Alex Xu

Publisher: Independently Published

Published: 2020-06-12

Total Pages: 280

ISBN-13:

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The system design interview is considered to be the most complex and most difficult technical job interview by many. Those questions are intimidating, but don't worry. It's just that nobody has taken the time to prepare you systematically. We take the time. We go slow. We draw lots of diagrams and use lots of examples. You'll learn step-by-step, one question at a time.Don't miss out.What's inside?- An insider's take on what interviewers really look for and why.- A 4-step framework for solving any system design interview question.- 16 real system design interview questions with detailed solutions.- 188 diagrams to visually explain how different systems work.

Doorbells, Danger, and Dead Batteries

Author: Steve Portigal

Publisher: Rosenfeld Media

Published: 2016-12-02

Total Pages: 248

ISBN-13: 1933820500

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User research war stories are personal accounts of the challenges researchers encounter out in the field, where mishaps are inevitable, yet incredibly instructive. Doorbells, Danger, and Dead Batteries is a diverse compilation of war stories that range from comically bizarre to astonishingly tragic, tied together with valuable lessons from expert user researcher Steve Portigal.

Powerful Phrases for Successful Interviews

Author: Tony Beshara

Publisher: AMACOM

Published: 2014-02-13

Total Pages: 258

ISBN-13: 0814433553

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The job market is full of qualified applicants--which means the next position you apply for will be filled by the candidate who gives the right answers. How confident are you that your responses are distinguishing you from the competition? When it's time to choose between a candidate who is perfect on paper and one who is persuasive in person, there’s no contest. After all, almost every applicant who makes it to the interview process looks fabulous on a résumé. So employers have to make gut-level evaluations based on the candidates’ answers to the interview questions. Hiring expert Tony Beshara knows the words that trigger “yes” in the minds of employers--and in this book, he arms candidates with hundreds of ready-to-use responses to even the toughest interview questions. Covering entry-level to executive positions and encompassing all industries, Powerful Phrases for Successful Interviews propels job seekers through every stage of the process. Beshara will show you the power phrases to: Get your foot in the door Clearly communicate your skills, strengths, and experience Make a great impression at the crucial opening and close Score high on the likability factor Dispel lingering concerns about work history Give follow-up emails real impact Negotiate a strong job offer Powerful Phrases for Successful Interviews provides candidates with hundreds of ready-to-use responses to even the toughest interview questions, giving professionals the right words to make the difference every time.

60 Seconds and You're Hired!: Revised Edition

Author: Robin Ryan

Publisher: Penguin

Published: 2016-01-05

Total Pages: 226

ISBN-13: 0143128507

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Fully revised and updated—the must-have guide to acing the interview and landing the dream job, from “America’s top career expert” (The Los Angeles Times) 60 Seconds & You're Hired! has already helped thousands of job seekers get their dream jobs by excelling in crucial interviews. America's top job search expert Robin Ryan draws on her 20 years as a career counselor, 30 years of direct hiring, and extensive contact with hundreds of recruiters, decisions makers, and HR professionals to teach you proven strategies to help you take charge of the interview process and get the job you want. Brief, compact, and packed with insightful direction to give you the cutting edge to slip past the competition, 60 Seconds & You're Hired! is here to help you succeed! This newly revised edition features: • Unique techniques like "The 60 Second Sell" and "The 5-Point Agenda" • Over 125 answers to tough, tricky interview questions employers often ask • How to handle structured or behavioral interview questions • Questions you should always ask, and questions you should never ask • How to deal effectively with any salary questions to preserve your negotiating power • 20 interview pitfalls to avoid • Proven negotiation techniques that secure higher salaries - and much more! “Robin Ryan has the inside track on how to get hired.” —ABC News

Winning Job Interviews(EasyRead Large Bold Edition)

Author: Paul Powers

Publisher: ReadHowYouWant.com

Published: 2010

Total Pages: 298

ISBN-13: 1427097089

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Here is one book every job hunter needs. Fast paced, with no fluff, Winning Job Interviews is packed with strategies and techniques that are practical, market-proven, and easy to use. Combining 30 years of career expertise with equal doses of motivation and humor, Dr. Paul Powers shows you how to: -Overcome the ""deadly dozen" roadblocks that trip up the even the most-seasoned job hunter. Always have a great, fail-safe answer for even the most difficult interview questions. Discover the secrets of the world's most successful salespeople and how they can make you a superior job interviewer. Have your references singing your praises. Get more and better job offers... and the simple phrase to help you negotiate the best deal possible. The job-hunting pros and cons of today's technologies. Four disastrous social networking mistakes that will hurt your job hunt and career. How to recession-proof your job and keep your parachute packed and ready to go. An expanded toolkit, with worksheets, flowcharts, outlines and insider tips for the motivated job hunter, is also included in this extensively revised new edition.