Understanding the Global Market

Understanding the Global Market PDF

Author: Bruce D. Keillor

Publisher: Bloomsbury Publishing USA

Published: 2013-02-07

Total Pages: 192

ISBN-13: 1440803021

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This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.

Winning in the Global Market

Winning in the Global Market PDF

Author: Bruce D. Keillor

Publisher: Bloomsbury Publishing USA

Published: 2011-11-15

Total Pages: 208

ISBN-13: 031339833X

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Achieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide. International opportunities are not limited to the Fortune 500. Winning in the Global Market: A Practical Guide to International Business Success is a resource that will enable firms of all experience levels to explore the possibilities international markets hold and, if they are already engaged, to improve current international operations. Practical and easily understood, the guide synthesizes well-established approaches to global business best practices and shares the most cutting-edge ways of dealing with today's dynamic international business environment. Readers are shown how to conduct an international SWOT analysis that can spell the difference between failure and success and are taken sequentially through issues that must be addressed to compete in the international arena. Regardless of a firm's current status, the book will prove invaluable in answering four critical questions: which market, or markets, to enter (or continue in); when to do so; what the scale or scope of entry should be; and when it is appropriate to make changes.

The International Handbook of Market Research Techniques

The International Handbook of Market Research Techniques PDF

Author: Robin Birn

Publisher: Kogan Page Publishers

Published: 2002

Total Pages: 6

ISBN-13: 9780749438654

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Since the first edition in 1990 marketing research has moved on and in an international sense the Internet is now taking on an increasing importance. This third edition provides new insights into international market research techniques and modelling.

International Strategy of Emerging Market Firms

International Strategy of Emerging Market Firms PDF

Author: Andrei Panibratov

Publisher: Taylor & Francis

Published: 2017-03-16

Total Pages: 422

ISBN-13: 1317447484

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Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following: An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book. A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization. A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country’s global integration, outward investments, and strategies. The concepts and practices behind the strategies employed by different firms. Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.

Competitive Drivers for Improving Future Business Performance

Competitive Drivers for Improving Future Business Performance PDF

Author: Martins, Carlos

Publisher: IGI Global

Published: 2021-03-05

Total Pages: 267

ISBN-13: 1799818454

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The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.

Lawyering in the International Market

Lawyering in the International Market PDF

Author: Campbell

Publisher: Martinus Nijhoff Publishers

Published: 2023-09-20

Total Pages: 437

ISBN-13: 9004638822

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An essential resource for corporate counsel, this accessible text provides detailed practical guidance on international sales agreements, crossborder agency and distribution agreements, franchising, licensing and intellectual property issues, transborder joint ventures, mergers and acquisitions, tax aspects of international transactions, and crossborder dispute resolution. Published under the Transnational Publishers imprint.

International Market Analysis

International Market Analysis PDF

Author: John KuadaA

Publisher: Adonis & Abbey Publishers Ltd

Published: 2008-07-15

Total Pages: 159

ISBN-13: 1912234432

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International Market Analysis: Theories and Methods is an indispensable book for students and executives of international businesses who want to make sense of their global market opportunities. The book gives readers a concise overview of the theoretical foundations of international market analysis and practical guidance on how to generate and disseminate knowledge about existing and new markets in order to support executives' strategic responses to customer needs. The discussions are based on tested concepts and frameworks in combination with the author's own professional insights into global business situations. Highlights of the book include detailed discussions of the relationships between market-orientation and market analysis, concepts and types of international market knowledge, meta-theoretical foundations of international market analysis, an integrative model for international market opportunity identification, as well as specific tools for quantitative and qualitative data collection and analyses.

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