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The Insider's Guide to MEDIA TRAINING

Author: Kevin RIGGS

Publisher:

Published: 2020-10-04

Total Pages: 130

ISBN-13:

The media just called you for an interview. This is your chance to reach a much larger audience. Of course, doing it right isn't easy. This book will help prepare you for your interview. It will also help you understand the different types of media in our digital age and how each one is should be handled. This book is a quick read that will make you look and sound better when the media calls!

The Insider's Guide to Media Training

Author: Marianne Schwab

Publisher: Createspace Independent Publishing Platform

Published: 2017-01-16

Total Pages: 142

ISBN-13: 9781542592192

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Available for a Limited Time Only at $19.99 (List Price $24.99) Media interviews can sky rocket your career or business and you can take your career from obscurity to high visibility when you learn how to master the media and your message. Getting interviewed on a TV talk show or news program builds credibility for you as an expert, your product, or brand and will undoubtedly change the trajectory of your career or business. In The Insider's Guide to Media Training, you will learn how to: - Become a recognized thought leader in your area of expertise - Understand how media decision makers determine which guests get on-the-air - Create media hooks that get you booked on TV talk shows - Deliver on-camera interviews with confidence and polish - Reach your ideal audience with a signature TV segment that attracts clients or customers - Leverage media appearances for additional media and speaking opportunities - ....and more! Marianne Schwab is the go-to broadcast media expert to show you how to get booked on TV and ace your on-camera interview. The Insider's Guide to Media Training will prepare you to succeed in today's media environment with real life, road-tested techniques that many P.R. pros don't know exist.

When the Headline Is You

Author: Jeff Ansell

Publisher: John Wiley & Sons

Published: 2010-08-26

Total Pages: 256

ISBN-13: 0470875593

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Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

The Media Training Bible

Author: Brad Phillips

Publisher: Speakgood Press

Published: 2012-11

Total Pages: 256

ISBN-13: 9780988322004

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Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.

Media Training A-Z

Author: TJ. Walker

Publisher:

Published: 2004

Total Pages: 0

ISBN-13: 9781932642360

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Media Training A-Z is a compilation of insights from Walker's experiences which addresses all aspects of dealing with the media. From Articulating and forming your media message, to appearing like a Zombie on camera and correcting the problem - Media Training A-Z is complete!

Media Interview Techniques

Author: Robert Taylor

Publisher: Kogan Page Publishers

Published: 2015-11-03

Total Pages: 225

ISBN-13: 0749474734

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Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or communications professional. Any individual preparing for an interview with the media, however practised or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion, to help the reader prepare for any occasion when called upon to represent an organization publicly. Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, HRH Prince Philip, David Cameron and numerous public figures, this book presents a methodology which has been proven across the spectrum of industry sectors both nationally and internationally. Written for those who speak on behalf of commercial companies, public services, charities, NGOs, or as a subject expert (or for those briefing clients prior to interviews), no communications professional can afford to be without a copy. The book is also supported by online resources, including web links to relevant media interviews for each chapter and high-profile news stories.

The Insiders' Guide to Becoming a Yacht Stewardess 2nd Edition

Author: Julie Perry

Publisher: Morgan James Publishing

Published: 2013-08-01

Total Pages: 369

ISBN-13: 1614487863

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Since 2006, The Insiders’ Guide to Becoming a Yacht Stewardess has been a must-read guide for hopeful, young travelers and those intrigued by a career path in the super-yacht industry. Hundreds of yacht crew in the industry today used Julie’s book to get started---and succeed---working aboard yachts. Entertaining and educational, this book not only covers who owns luxury yachts, where they travel, and what taking care of their eccentric owners is like, but it describes the awe-inspiring benefits of the job, the skills required, and a clear-cut roadmap for how others can do it, too. If the terrific pay and benefits that come from accompanying celebrities and dignitaries on their private journeys around the world appeals to you, consider Julie Perry your new career coach. Let her guide you to the sea of opportunity that awaits young travelers in one of the world’s most adventurous and mind-boggling industries: LUXURY YACHTING.

The New PR

Author: Phil Hall

Publisher: Larstan Publishing

Published: 2007

Total Pages: 196

ISBN-13:

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Everyone's heard of public relations, but what exactly is it? Even among PR professionals, there's no real consensus. New technologies, new media, and new corporate thinking have caused even more confusion. The New PR: An Insider's Guide to Changing the Face of Public Relations explores the changing face of public relations, with its dramatic shift away from the hoary concept of media relations into sophisticated marketing strategies. Phil Hall draws on his experience as the head of one of New York's savviest PR agencies to offer a no-holds-barred examination of what works, what doesn't, and why -- with the goal of helping readers secure high-impact results. Dispensing with the myth of traditional media, Hall shows why virtual and experiential marketing are today's most effective messengers. Refreshingly free of dull theory and convoluted language, this entertaining, eminently useful handbook shows readers how PR really works and how to get the most bang for their PR buck.

Game Plan

Author: Charles Wilson

Publisher: St. Martin's Press

Published: 2016-06-21

Total Pages: 304

ISBN-13: 1250126940

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National bestselling author Charles Wilson delivers a cutting-edge thriller based on real-life experiments at improving human intelligence currently underway in both government and private circles. Imagine a computer chip no bigger than the tip of a pencil. This chip, if implanted in a human brain, could give someone encyclopedic knowledge, lightning-fast reflexes and superior learning skills. In a remote military hospital in Montana, an experiment is being performed: implant the chip into the brains of five volunteers. These volunteers, four men and one woman, are all serving life sentences in prison. The experiment works...but the five criminals escape. One young doctor is pulled into the intrigue by the baffling murder of his medical school mentor. Can this one doctor stop the conspiracy of five powerful opponents...whose driving desire is absolute and total control?

Media Training 101

Author: Sally Stewart

Publisher: John Wiley & Sons

Published: 2003-09-29

Total Pages: 262

ISBN-13: 9780471271550

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Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.