The Influencing Machine: Brooke Gladstone on the Media

The Influencing Machine: Brooke Gladstone on the Media PDF

Author: Brooke Gladstone

Publisher: W. W. Norton & Company

Published: 2011-05-23

Total Pages: 192

ISBN-13: 0393083543

DOWNLOAD EBOOK →

"Mind-opening, thought-provoking and incredibly timely… An absolutely spectacular read."—Cory Doctorow, BoingBoing A million listeners trust NPR's Brooke Gladstone to guide them through the complexities of the modern media. Bursting onto the page in vivid comics by acclaimed artist Josh Neufeld, this brilliant radio personality guides us through two millennia of media history, debunking the notion that "The Media" is an external force beyond our control and equipping us to be savvy consumers and shapers of the news. Owing to the graphic format, this book is readable only on larger screens and devices.

The Influencing Machine

The Influencing Machine PDF

Author: Mike Jay

Publisher: Influencing Machine

Published: 2012-03

Total Pages: 0

ISBN-13: 9781907222139

DOWNLOAD EBOOK →

London in the 1790s, Europe is in turmoil and war with France is looming. James Matthews, an Welsh tea merchant and anti war advocate who holds covert meeting with both the English and the French leaders. But Matthews believes that his mind is being controlled by revolutionary terrorists and a secret machine called the Air Loom. He is promptly declared mad and send to Bedlam. Here his delusions are celebrated as the most complex and bizarre ever recorded and strangely many of the incredible events he claims to have been involved in are entirely true.

A.D.

A.D. PDF

Author: Josh Neufeld

Publisher: Pantheon

Published: 2009

Total Pages: 210

ISBN-13: 0307378144

DOWNLOAD EBOOK →

Presents the stories of seven survivors of Hurricane Katrina who tried to evacuate, protect their possessions, and save loved ones before, during, and after the flood.

The Hype Machine

The Hype Machine PDF

Author: Sinan Aral

Publisher: Currency

Published: 2020-09-15

Total Pages: 417

ISBN-13: 0525574522

DOWNLOAD EBOOK →

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

How to Win Friends and Influence People

How to Win Friends and Influence People PDF

Author:

Publisher: ببلومانيا للنشر والتوزيع

Published: 2024-02-17

Total Pages: 304

ISBN-13:

DOWNLOAD EBOOK →

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

What Media Classes Really Want to Discuss

What Media Classes Really Want to Discuss PDF

Author: Greg Smith

Publisher: Routledge

Published: 2010-09-13

Total Pages: 169

ISBN-13: 1136934197

DOWNLOAD EBOOK →

What Media Classes Really Want To Discuss focuses on topics that introductory textbooks generally ignore, although they are prominent in students’ minds. Using approachable prose, this book provides students with a solid starting point for discussing their assumptions critically and encourages the reader to argue with the book, furthering the 'discussion' on media in everyday life and in the classroom.

The Alignment Problem: Machine Learning and Human Values

The Alignment Problem: Machine Learning and Human Values PDF

Author: Brian Christian

Publisher: W. W. Norton & Company

Published: 2020-10-06

Total Pages: 459

ISBN-13: 039363583X

DOWNLOAD EBOOK →

A jaw-dropping exploration of everything that goes wrong when we build AI systems and the movement to fix them. Today’s “machine-learning” systems, trained by data, are so effective that we’ve invited them to see and hear for us—and to make decisions on our behalf. But alarm bells are ringing. Recent years have seen an eruption of concern as the field of machine learning advances. When the systems we attempt to teach will not, in the end, do what we want or what we expect, ethical and potentially existential risks emerge. Researchers call this the alignment problem. Systems cull résumés until, years later, we discover that they have inherent gender biases. Algorithms decide bail and parole—and appear to assess Black and White defendants differently. We can no longer assume that our mortgage application, or even our medical tests, will be seen by human eyes. And as autonomous vehicles share our streets, we are increasingly putting our lives in their hands. The mathematical and computational models driving these changes range in complexity from something that can fit on a spreadsheet to a complex system that might credibly be called “artificial intelligence.” They are steadily replacing both human judgment and explicitly programmed software. In best-selling author Brian Christian’s riveting account, we meet the alignment problem’s “first-responders,” and learn their ambitious plan to solve it before our hands are completely off the wheel. In a masterful blend of history and on-the ground reporting, Christian traces the explosive growth in the field of machine learning and surveys its current, sprawling frontier. Readers encounter a discipline finding its legs amid exhilarating and sometimes terrifying progress. Whether they—and we—succeed or fail in solving the alignment problem will be a defining human story. The Alignment Problem offers an unflinching reckoning with humanity’s biases and blind spots, our own unstated assumptions and often contradictory goals. A dazzlingly interdisciplinary work, it takes a hard look not only at our technology but at our culture—and finds a story by turns harrowing and hopeful.

Platforms and Cultural Production

Platforms and Cultural Production PDF

Author: Thomas Poell

Publisher: John Wiley & Sons

Published: 2021-10-14

Total Pages: 260

ISBN-13: 1509540520

DOWNLOAD EBOOK →

The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed. Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe. Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.