Influence

Influence PDF

Author: Sara McCorquodale

Publisher: Bloomsbury Publishing

Published: 2019-09-05

Total Pages: 224

ISBN-13: 1472972007

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Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.

Influence Marketing

Influence Marketing PDF

Author: Danny Brown

Publisher: Que Publishing

Published: 2013-04-29

Total Pages: 403

ISBN-13: 0133391647

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Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com

The Influencer Effect

The Influencer Effect PDF

Author: Greg Jameson

Publisher: Webstores Limited

Published: 2017-07-15

Total Pages: 235

ISBN-13: 9780999172704

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Using both personal stories and those of his clients, the author provides real-world examples on how you can grow your influence to produce huge results. GEARS acronym is used to explain the process in a clear and easy to remember system that you can apply to your business. Everything revolves around the 'sun' gear, which includes strategy and execution. The three gears that circle the sun gear are the "planet gears". These gears, "G (generate interest), E (empower influencers), and A (amplify your message)" comprise the primary methods used to develop a following, and how to market your online business.

Digital Influence

Digital Influence PDF

Author: Joel Backaler

Publisher: Springer

Published: 2018-08-22

Total Pages: 214

ISBN-13: 3319783963

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This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.

The Routledge Companion to Contemporary Brand Management

The Routledge Companion to Contemporary Brand Management PDF

Author: Francesca Dall'Olmo Riley

Publisher: Routledge

Published: 2016-07-15

Total Pages: 818

ISBN-13: 1317751574

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The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

Influencer: The New Science of Leading Change, Second Edition

Influencer: The New Science of Leading Change, Second Edition PDF

Author: Joseph Grenny

Publisher: McGraw Hill Professional

Published: 2013-05-17

Total Pages: 320

ISBN-13: 0071808876

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CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

The Influencer Effect

The Influencer Effect PDF

Author: Greg Jameson

Publisher: Webstores Limited

Published: 2017-07-15

Total Pages: 254

ISBN-13: 9780999172735

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Influence is about getting others to take a desired action How can the average business owner, who doesn't have the budget for a celebrity endorsement, create this type of success for their company? There is a replicable process called GEARS, that Greg Jameson describes in his book.

The Influencer Effect

The Influencer Effect PDF

Author: Greg Jameson

Publisher:

Published: 2017-04-18

Total Pages: 256

ISBN-13: 9781545475423

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The top websites know that digital marketing is more than just creating a sales funnel - it is all about getting others to recommend your products and services to your friends. Whether you are a company looking to have others generate content and share it with their followers, or you are an expert who is sharing knowledge for something you are passionate about, influencer marketing is here to stay. Multiple micro-influencers can actually produce bigger outcomes than a single macro-influencer. The results can be massive.The Influencer Effect shows you how to build a complete marketing machine, not just a sales funnel. All the pieces of the machine must interact with each other. That is what the GEARS acronym provides. Author Greg Jameson shares with you his stories and that of his clients to show you how you can build your own marketing machine that will produce massive results.

The Influence Effect

The Influence Effect PDF

Author: Kathryn Heath

Publisher: Berrett-Koehler Publishers

Published: 2017-11-06

Total Pages: 200

ISBN-13: 1523082771

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Packed with the authors' coaching insights and their Big Five strategies designed specifically for female executives, this engaging book guides women to break past political barriers and get right to what they really want-influence. --

Advances in Advertising Research X

Advances in Advertising Research X PDF

Author: Enrique Bigne

Publisher: Springer Nature

Published: 2019-10-05

Total Pages: 240

ISBN-13: 3658248785

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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.