The Impact of Franchising on Small Business
Author: United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Urban and Rural Economic Development
Publisher:
Published: 1970
Total Pages: 394
ISBN-13:
DOWNLOAD EBOOK →Author: United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Urban and Rural Economic Development
Publisher:
Published: 1970
Total Pages: 394
ISBN-13:
DOWNLOAD EBOOK →Author: United States. Congress. Senate. Committee on Small Business. Subcommittee on Urban and Rural Economic Development
Publisher:
Published: 1970
Total Pages: 522
ISBN-13:
DOWNLOAD EBOOK →Author: Lawrence J. Gitman
Publisher:
Published: 2023-05-19
Total Pages: 0
ISBN-13: 9781998109319
DOWNLOAD EBOOK →Author: Urban B Ozanne
Publisher: Marketing Classics Press
Published: 2011-04-30
Total Pages: 360
ISBN-13: 1613110650
DOWNLOAD EBOOK →The Economic Effects of Franchising is based on a report generated for United States Senate Small Business Committee in 1970 entitled, "Impact of Franchising on Small Business." This original report resulted in lengthy hearings of franchising issues and opportunities, focusing on the fast food industry. Ozanne and Hunt continued researching the focus of this work and completed their studies in 1971 to produce The Economic Effects of Franchising for Congress and the public. This work discusses, step by step, from researching the franchise and its characteristics, to signing a franchise agreement and training its employees, and the revenue generated to owning a franchise. URBAN B. OZANNE is Professor Emeritus at Florida State University in Tallahassee, Florida. Professor Ozanne wrote The Economic Effects of Franchising with Shelby D. Hunt in 1971. In 1968, Ozanne wrote the article entitled, "Adoption Research: Information Sources in the Industrial Purchasing Situation," with Gilbert A. Churchill, which was published in Marketing and the New Science of Planning by the American Marketing Association. SHELBY D. HUNT is the Jerry S. Rawls and P. W. Horn Professor of Marketing at Texas Tech University, Lubbock, Texas. He has written numerous articles on competitive theory, macromarketing, ethics, channels of distribution, philosophy of science, and marketing theory. For his contributions to theory and science in marketing, he received the 1986 Paul D. Converse Award from the American Marketing Association, the 1987 Outstanding Marketing Educator Award from the Academy of Marketing Science, the 1992 American Marketing Association/Richard D. Irwin Distinguished Marketing Educator Award, and the 2002 Society for Marketing Advances/Elsevier Science Distinguished Scholar Award.
Author: United States. Congress. Senate. Select Committee on Small Business
Publisher:
Published: 1970
Total Pages: 146
ISBN-13:
DOWNLOAD EBOOK →Author: Thomas S. Dicke
Publisher: UNC Press Books
Published: 2017-12-15
Total Pages: 216
ISBN-13: 1469610086
DOWNLOAD EBOOK →Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Author: United States. Congress. Senate. Committee on Small Business. Subcommittee on Urban and Rural Economic Development
Publisher:
Published: 1970
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOK →Author: United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Urban and Rural Economic Development
Publisher:
Published: 1970
Total Pages: 882
ISBN-13:
DOWNLOAD EBOOK →Author: United States. Congress. Senate. Committee on Small Business. Subcommittee on Urban and Rural Economic Development
Publisher:
Published: 1970
Total Pages: 526
ISBN-13:
DOWNLOAD EBOOK →