-PDF Download- The Image And Culture Of Rolex EBOOK

The Image and Culture of Rolex

Author: Michael Malott

Publisher: CreateSpace

Published: 2014-08-19

Total Pages: 86

ISBN-13: 9781500874551

THE IMAGE AND CULTURE OF ROLEX looks into the watches influence on modern culture and its high profile among the most influential and elite people in history. This book is a presentation of mostly full color photographs mostly taken during the 1970's and 1980's when Rolex made its peak as the choice of watch by that era's leading celebrities and public figures. The book also features vintage ads and photographs of the actual Rolex watch worn by Peter Fonda in the motion picture, Easy Riders and a 1949 Rolex watch which sold at auction for over $1.2 Million Dollars and watches belonging to Elvis Presley, Steven Tyler, Johnny Cash and Eric Clapton.

The Book of Rolex

Author: J. Hoy

Publisher: Acc Art Books

Published: 2018-11-20

Total Pages: 0

ISBN-13: 9781788840231

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- An exhaustive appraisal of the Rolex watch, including studies of vintage models, current designs and special editions- Learn how to spot fakes using the same clues as the experts- Invaluable to any watch-lover, especially aspiring Rolex collectorsHorological trends flit by faster than ever in today's fast-paced society. But Rolex does not rely on gimmicks; theirs is a more perennial allure, with a reputation built on traditions and hard-earned skill. A company that innovates while paying homage to their roots, every Rolex is the cumulation of centuries of watchmaking expertise. Within this book you will find explanations of the making process, descriptions of the materials involved and expert commentary on what makes each Rolex wristwatch unique. The Book of Rolex demonstrates how each model fits its social milieu, present and past. It also addresses the multitude of fakes on the market, including the so-called 'Frankensteins' - watches made from a mixture of real parts and forgeries, which are notoriously hard to spot - imparting all the skills needed to pick counterfeits out of a line-up. A holistic view of Rolex watches, this book promises to be as timeless as the brand itself. Should you be considering a Rolex, this book will convince you of its worth as an investment.

Globalization, Culture, and Branding

Author: C. Torelli

Publisher: Springer

Published: 2013-11-19

Total Pages: 181

ISBN-13: 113733195X

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Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

Rolex

Author: Osvaldo Patrizzi

Publisher: Antique Collector's Club

Published: 2015

Total Pages: 0

ISBN-13: 9781851497836

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The history of Rolex is inextricably linked to its founder Hans Wilsdorf, who took the first steps in the world of Swiss watchmaking as he dreamed about a timepiece that could be worn around the wrist. This experimental research led Rolex to achieve its highest goals in both technological innovation and in the use of the finest materials alone. Its models have been photographed on the wrists of political leaders, sports champions, and film and fashion celebrities, transforming each Rolex into a fully-fledged status symbol, a synonym of elegance and precision. Including essays with a historical and technical slant, in-depth descriptions of the most representative pieces and a brief glossary, the pages in this book sparkle with golden hands, diamond-studded dials and patent-leather watchbands, illustrated in period photographs and macro-detail. The volume ends with a chapter dedicated to the most amazing auctions that saw the sale of the Geneva-based company's vintage watches. AUTHOR: Mara Cappelletti, journalist and consultant for many publications by antiquarians and jewellery historians, she is also a professor of the history of jewellery at the Istituto Superiore di Arte Orafa Galdus. In collaboration with Osvaldo Patrizzi, watch collector and world-class watch expert. SELLING POINTS: * The history, icons, and the record-breaking models of the Geneva-based Rolex watch company * A lavishly illustrated book for the lovers of watches, elegance and precision 150 colour illustrations

Brand Meaning Management

Author: Naresh K. Malhotra

Publisher: Emerald Group Publishing

Published: 2015-05-05

Total Pages: 338

ISBN-13: 178441932X

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Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.

The Cultural Life of Intellectual Properties

Author: Rosemary J. Coombe

Publisher: Duke University Press

Published: 1998-10-13

Total Pages: 484

ISBN-13: 9780822321194

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DIVAn ethnography of inellectual property, discussing the uses made of items of inellectual property by various cultural groups -- for purposes of identity, solidaritiy, resistance and so forth. /div

Investing in Wristwatches

Author: Mara Cappelletti

Publisher: Acc Art Books

Published: 2021-08

Total Pages: 336

ISBN-13: 9781788841245

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- An important new reference for all Rolex lovers and collectors - Written by experts Osvaldo Patrizzi and Mara Cappelletti and introduced by the Chairman of Sotheby's International Watch Division, Daryn F. Schnipper - 385 key models, with analysis of details and prices realized at auction - Contains a history of luxury wristwatch auctions and relevant information for collectors looking to invest - The first part of a series, with Investing in Wristwatches: Patek Philippe to follow Why do we collect? For some, it is a pursuit of pure passion - those who appreciate the wristwatch as an artform: the intricacy of its mechanics, the finesse of its form. Yet for others, collecting is an investment, and a watch's value is of as much importance as its appearance. All collectors ought to have a guide to models and market value. Investing in Wristwatches: Rolex offers detailed insights into the world of authenticating and pricing high-value wristwatches, which will be of use to collectors from amateur to connoisseur. This publication includes the vast majority of key Rolex models, along with their relevant auction results. The timepieces featured have been carefully selected by Senior Horological Expert, Osvaldo Patrizzi. These wristwatches excel for a diverse range of reasons, including technical excellence, auction records, design and anecdotal history. A description of each watch is accompanied by its picture, reference and sales values (rights included). A comparative analysis of auction results, compiled through close collaboration with the Sotheby's auction house, shows, by brand and timepiece, the evolution of prices over time, leading from the Eighties up to the present day. A system to calculate the currency exchange rate at the time of auction sales will also be included in this vital work of reference.

Built to Win

Author: Leslie Heywood

Publisher: U of Minnesota Press

Published:

Total Pages: 251

ISBN-13: 1452904928

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Annotation The sculpted speed of Marion Jones. The grit and agility of Mia Hamm. The slam-dunk style of Lisa Leslie. The skill and finesse of these sports figures are widely admired, no longer causing the puzzlement and discomfort directed toward earlier generations of athletic women. Built to Win explores this relatively recent phenomenon--the confident, empowered female athletes found everywhere in American popular culture. Leslie Heywood and Shari L., Dworkin examine the role of female athletes through interviews with elementary- and high school-age girls and boys; careful readings of ad campaigns by Nike, Reebok, and others; discussions of movies like Fight Club and Girlfight; and explorations of their own sports experiences. They ask: what, if any, dissonance is there between popular images and the actual experiences of these athletes? Do these images really "redefine femininity" and contribute to a greater inclusion of all women in sport? Are sexualized images of these women damaging their quest to betaken seriously? Do they inspire young boys to respect and admire female athletes, and will this ultimately make a difference in the ways gender and power are constructed and perceived? Proposing a paradigm shift from second- to third-wave feminism, Heywood and Dworkin argue that, in the years since the passage of Title IX, gender stereotypes have been destabilized in profound ways, and they assert that female athletes and their imagery are doing important cultural work to that end. Important, refreshing, and engrossing, Built to Win examines sport in all its complexity.

Contemporary Approaches to World Languages and Cultures

Author: Margit Grieb

Publisher: Universal-Publishers

Published: 2015-11-08

Total Pages: 216

ISBN-13: 162734571X

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The biennial Southeast Conference on Foreign Languages, Literatures, and Film (SCFLLF), supported by a generous grant from the College of Arts and Sciences at the University of South Florida and the administrative support of the USF Department of World Languages, convened for the 21st time on February 21-22, 2014. The conference, which has been held in various locations throughout Florida since 1983, featured 60 speakers from the US and abroad who shared their research on various topics related to literature, film, culture, language learning, and linguistics. The conference did not feature a specific theme in order to encourage the sharing of a wide array of topics, interests, investigations, and formats that stimulate productive conversations and discussions among divergent fields, languages, and historical periods, resulting in collaborations and connections that continue beyond the conference meeting. In the spirit of showcasing eclectic scholarship and fostering interdisciplinarity, the 21st SCFLLF featured 20 sessions that focused on cultural and linguistic output in languages as diverse as Arabic, Japanese, Chinese, French, Gaelic, German, Italian, Latin, Russian, and Spanish.