The History of Marketing Thought
Author: Robert Bartels
Publisher: Publishing Horizons, Incorporated
Published: 1988
Total Pages: 406
ISBN-13:
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The History of Marketing Thought
Handbook of Marketing
Author: Barton A Weitz
Publisher: SAGE
Published: 2006-08-11
Total Pages: 618
ISBN-13: 9781412921206
DOWNLOAD EBOOK →The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
The History of Marketing Thought
Foundations of Marketing Thought
Author: D.G. Brian Jones
Publisher: Routledge
Published: 2017-12-12
Total Pages: 232
ISBN-13: 1317295951
DOWNLOAD EBOOK →The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.
Historical Research in Marketing Management
Author: Mark Tadajewski
Publisher: Key Issues in Marketing Management
Published: 2018-09-18
Total Pages: 218
ISBN-13: 9780367002152
DOWNLOAD EBOOK →This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include the history of the Boston Consulting Group's growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.
Journal of Historical Research in Marketing
Marketing Theory
Author: Jagdish N. Sheth
Publisher: John Wiley & Sons
Published: 1991-01-16
Total Pages: 262
ISBN-13: 0471635278
DOWNLOAD EBOOK →This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
Marketing Lessons from the Grateful Dead
Author: David Meerman Scott
Publisher: John Wiley & Sons
Published: 2010-08-02
Total Pages: 196
ISBN-13: 0470900520
DOWNLOAD EBOOK →The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
The Routledge Companion to Marketing History
Author: D.G. Brian Jones
Publisher: Routledge
Published: 2016-01-29
Total Pages: 740
ISBN-13: 113468875X
DOWNLOAD EBOOK →The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
