-PDF Download- The Hidden Consumer EBOOK

The Hidden Consumer

Author: Christopher Breward

Publisher: Manchester University Press

Published: 1999

Total Pages: 292

ISBN-13: 9780719047992

This book covers various aspects of the social history of politics on both sides of the Iron Curtain in the period 1945 to 1956. The contributors come from a range of countries (Austria, Germany, Hungary, Slovakia and the United Kingdom) and comprise a mixture of established historians and younger scholars engaged in pioneering research. The individual chapters are organised into four sections dealing with workers, ethnic and linguistic minorities, youth, and women. In order to enhance the comparative character of the volume, the four chapters contained in each section consider the position of these social groups in, respectively, West Germany, East Germany, Austria, and either Czechoslovakia or Hungary. Major themes include the absence of popular revolutions in the aftermath of World War Two, the re-imposition of social control by post-war elites, the attempt to restore pre-war gender relations, and the failure of Communist parties to win popular support. The chosen time-frame saw most of the decisive developments which set the pattern for the remaining Cold War period and is therefore of key importance for any student of this topic.

The Hidden Wealth of Customers

Author: Bill Lee

Publisher: Harvard Business Press

Published: 2012-05-15

Total Pages: 230

ISBN-13: 1422184005

DOWNLOAD EBOOK →

Introducing “return on relationship” with your most valued customers The traditional model of growing your business—by relying on employees in sales, marketing, and product development—is dying. Today’s most successful companies are taking a different approach: getting customers to market, sell, and create products for them. In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your “return on relationship” with select customers—those that offer rich sources of hidden wealth. A different type of ROI, this strategy of making the most of your firm’s existing relationships is a modern approach to customer relations—one that yields a distinct business advantage. Illustrated by numerous case studies—Salesforce.com, SAS Institute, 3M, Microsoft, and others—The Hidden Wealth of Customers shows the value some customers can have by helping to market your offerings, penetrate foreign markets, leverage the demand-generating power of social media, build customer communities, improve innovation, and more. Lee explains how to effectively engage this crucial audience, which has the power to keep your strategy focused on important customer issues and increase profitability. When done right, your best customers will prospect for you while also speeding product adoption and improving customer satisfaction and long-term loyalty. Consider this book a blueprint for finally making the most out of your most valuable customer relationships.

What's the Secret?

Author: John R. DiJulius, III

Publisher: John Wiley & Sons

Published: 2011-01-07

Total Pages: 337

ISBN-13: 1118039424

DOWNLOAD EBOOK →

What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and a wealth of proven best practices, author John DiJulius will show you how your company can emulate the world's best customer service providers.

Secret Service

Author: John R. DiJulius III

Publisher: AMACOM Div American Mgmt Assn

Published: 2003-01-28

Total Pages: 186

ISBN-13: 0814426972

DOWNLOAD EBOOK →

“Either you can decide to compete on price alone and pray you can maintain a cost structure to generate a profit, or you can provide magical moments that create value for your guests. . . . Throughout Secret Service, DiJulius demonstrates how to transform bland customer service standards into memorable customer experiences.”— from the foreword by Bill Capodagli and Lynn Jackson, coauthors of The Disney Way and Every Business Is Show Business How many successful businesses provide the kind of unforgettable client experience that keeps customers coming back time after time and year after year? John DiJulius has built his award-winning business around a customer service approach that has earned comparisons to Disney, Nordstrom, and other legendary customer experience pioneers. In Secret Service DiJulius reveals how to develop behind-the-scenes systems that will enable your business to * develop a great corporate culture that shows in the dedication and passion of your front-line people * “go deeper” with your existing customers * turn complaints into positive experiences * make each customer feel welcome, comfortable, important, and understood. DiJulius will teach you all the techniques that have catapulted his business to the top, making him one of the most sought-after service experts in America. By quantifying and examining each phase of the Customer Experience Cycle, Secret Service reveals clever, practical ideas that can be transformed into repeatable best practices in any organization and at every level. Packed with examples applicable to a wide range of industries, this book provides practical, realistic ways to reap the benefits of greater customer loyalty, exponentially expanded referral networks, lower employee turnover, and stronger bottom-line results.

Hidden in Plain Sight

Author: Erich Joachimsthaler

Publisher: Harvard Business Press

Published: 2007-03-30

Total Pages: 271

ISBN-13: 1422163318

DOWNLOAD EBOOK →

Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.

Invisible Marketing

Author: Jeff Lotman

Publisher:

Published: 2020-05-11

Total Pages: 144

ISBN-13: 9781544507262

DOWNLOAD EBOOK →

Ask the CMO of any consumer packaged goods company and they'll tell you: their industry is extremely competitive. When you're using the same tools to go after the same customers as your competitors, breaking away from the pack is a challenge. Everyone is looking for an edge, and yet there's one area of marketing that remains largely unexplored. In fact, according to Jeff Lotman, it's almost invisible. What is this form of marketing with such untapped potential? Brand expansion through licensing. Most people want nothing to do with licensing because they think it means slapping their logo on a product or letting a third party run amok with their brand. In Invisible Marketing, Jeff shows you the true promise of licensing: creating new entry points for people to discover your brand. With proper licensing, you'll outflank the competition by entering into unexplored categories and connecting with new customers. By following Jeff's step-by-step process and learning from the success stories of well-known brands, you'll also be equipped to deepen the relationships with your existing customers.

The Secret of the Hidden Scrolls: The Beginning

Author: M.J. Thomas

Publisher: WorthyKids

Published: 2019-10-15

Total Pages: 112

ISBN-13: 1546033904

DOWNLOAD EBOOK →

A mysterious scroll transports a brother and sister back in time to God's creation of the world in the first installment of this action-packed chapter book series for emerging readers. The Secret of the Hidden Scrolls series follows siblings Peter and Mary and their dog, Hank, as they discover ancient scrolls that transport them back to key moments in biblical history. In the first adventure in the series, Peter and Mary find themselves witnesses to the creation of the world just as God is speaking it into existence. Can they unlock the mystery of the scrolls before they get trapped in history forever? Children will discover the answer as the two characters ride rhinos, meet the angel Michael, and talk to a certain snake in the Garden of Eden. Riveting text and engaging illustrations bring this beloved Bible story to riotous life.

Hidden Things

Author: Doyce Testerman

Publisher: Harper Collins

Published: 2012-08-21

Total Pages: 225

ISBN-13: 006210814X

DOWNLOAD EBOOK →

A phone call from a soon-to-be-deceased ex-boyfriend launches a young woman on a bizarre road trip to a dark supernatural world hidden beneath America’s heartland in this remarkably imaginative debut novel from an electrifying new voice in contemporary fantasy. With Hidden Things, author Doyce Testerman immediately takes his place alongside Neil Gaiman, Kim Harrison, and Melissa Marr by viewing modern-day America through a glass darkly and transforming our mundane world into a place where unseen monsters and paranormal beings have long inhabited the shadows. Among the Hidden Things in Testerman’s exceptional first novel are goblins, dragons, a road-weary clown, and creatures that have never been categorized, joining a smart, tough, courageous female protagonist on a wild cross-country thrill ride that readers will never forget.

hidden

Author: Tomas Mournian

Publisher: Kensington Publishing Corp.

Published: 2011-02-01

Total Pages: 400

ISBN-13: 0758267983

DOWNLOAD EBOOK →

When Ahmed's parents send him to a residential treatment center known as Serenity Ridge, it's with one goal: to "fix" their son, at any cost. But eleven months of abuse and overmedication leave him desperate to escape. And when the opportunity comes, Ahmed runs away to San Francisco. There, he moves into a secret safe house shared by a group of teens. Until they become independent at eighteen, the housemates hide away from authorities, bound by rules that both protect and frustrate. Ahmed, now known as Ben, tries to adjust to a life lived in impossibly close quarters with people he barely knows, all of whom guard secrets of their own. But even if they succeed in keeping the world at bay, there's no hiding from each other or from themselves. And there's no avoiding the conflicts, crushes, loneliness, and desire that could shatter their fragile, complicated sanctuary at any moment. . . "This fresh and original novel defies easy labels. It's knowing yet vulnerable, observant yet naive--a wholly unique and compelling read." --Rachel Cohn, New York Times bestselling author Tomas Mournian attended U.C. Berkeley. A freelance journalist, he's written articles for The San Francisco Bay Guardian, Los Angeles Magazine, OUT, In Style and Marie Claire. His investigation journalism ("Hiding Out," "Anywhere But There," and "Girls Sent to Institutions") has been recognized with awards from the Peninsula Press Club, East Bay Press Club and NCCD Pass awards, with nominations by the GLAAD Media Awards and Pulitzer. Writing under a pseudonym, his plays have been produced internationally. He held the Eli Cantor Chair at The Corporation of Yaddo and lives in Los Angeles.

Gotcha Capitalism

Author: Bob Sullivan

Publisher: Ballantine Books

Published: 2008-01-22

Total Pages: 370

ISBN-13: 0345504887

DOWNLOAD EBOOK →

What is Gotcha Capitalism? Coughing up $4 fees for ATM transactions. Iron-clad cell phone contracts you can’t get out of with a crowbar. Paying big bucks for insurance you don’t need on a rental car or forking over $20 a day for supposedly “free” wireless internet. Every day we use banks, cell phones, and credit cards. Every day we book hotels and airline tickets. And every day we get ripped off. How? Here are just a few examples of how big business can get you: • You didn’t fill up the rental car with gas? Gotcha! Gas costs $7 a gallon here. • Your bank balance fell to $999.99 for one day? Gotcha! That’ll be $12. • You miss one payment on that 18-month same-as-cash loan? Gotcha! That’ll be $512 extra. • You’re one day late on that electric bill? Gotcha! All your credit cards now have a 29.99% interest rate. But not for much longer. In Gotcha Capitalism, MSNBC.com’s “Red Tape Chronicles” columnist Bob Sullivan exposes the ways we’re all cheated by big business, and teaches us how to get our money back–proven strategies that can help you save more than $1,000 a year. From the Trade Paperback edition.