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The Heineken Story

Author: Barbara Smit

Publisher: Profile Books

Published: 2014-11-06

Total Pages: 342

ISBN-13: 1782831134

Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market. Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal.

Heineken in Africa

Author: Olivier van Beemen

Publisher: Oxford University Press

Published: 2019-08-01

Total Pages: 307

ISBN-13: 1787382354

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For Heineken, "rising Africa" is already a reality: the profits it extracts there are almost 50 per cent above the global average, and beer costs more in some African countries than it does in Europe. Heineken claims its presence boosts economic development on the continent. But is this true? Investigative journalist Olivier van Beemen has spent years seeking the answer, and his conclusion is damning: Heineken has hardly benefited Africa at all. On the contrary, there are some shocking skeletons in its African closet: tax avoidance, sexual abuse, links to genocide and other human rights violations, high-level corruption, crushing competition from indigenous brewers, and collaboration with dictators and pitiless anti-government rebels. Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament. It is an unmissable exposé of the havoc wreaked by a global giant seeking profit in the developing world.

Beer Blast

Author: Philip Van Munching

Publisher: Crown Business

Published: 1997

Total Pages: 0

ISBN-13: 9780812963915

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Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In "Beer Blast", a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz.

The Comic Book Story of Beer

Author: Jonathan Hennessey

Publisher: Ten Speed Graphic

Published: 2015-09-22

Total Pages: 183

ISBN-13: 1607746360

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A New York Times Best Seller A full-color, lushly illustrated graphic novel that recounts the many-layered past and present of beer through dynamic pairings of pictures and meticulously researched insight into the history of the world's favorite brew. The History of Beer Comes to Life! We drink it. We love it. But how much do we really know about beer? Starting from around 7000 BC, beer has emerged as a major element driving humankind’s development, a role it has continued to play through today’s craft brewing explosion. With The Comic Book Story of Beer, the first-ever nonfiction graphic novel focused on this most favored beverage, you can follow along from the very beginning, as authors Jonathan Hennessey and Mike Smith team up with illustrator Aaron McConnell to present the key figures, events, and, yes, beers that shaped and frequently made history. No boring, old historical text here, McConnell’s versatile art style—moving from period-accurate renderings to cartoony diagrams to historical caricatures and back—finds an equal and effective partner in the pithy, informative text of Hennessey and Smith presented in captions and word balloons on each page. The end result is a filling mixture of words and pictures sure to please the beer aficionado and comics geek alike.

Kidnapping Mr. Heineken

Author: Peter R de Vries

Publisher: Hachette Australia

Published: 2015-03-06

Total Pages: 331

ISBN-13: 0733634370

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It was the perfect crime ... until they got away with it. Now available for the first time in English, the prize-winning bestseller that inspired the film starring Anthony Hopkins, Ryan Kwanten and Sam Worthington. The year is 1983. Ronald Reagan is president, Michael Jackson is doing the Moon Walk and The Police's 'Every Breath You Take' is topping the charts. A group of childhood friends decide they want money. Real money. The best way to do it is simple, they agree, all they have to do is commit the perfect crime. So they draw up a list. So begins an astonishing true story of an audacious kidnapping carried out in broad daylight by a group of twenty-something lads with no priors ... Told from the compelling perspective of Cor van Hout, the brains behind the crime, KIDNAPPING MR. HEINEKEN reconstructs the meticulous planning behind the kidnap, the delivery of the ransom - and reveals what finally led everything to unravel ... With unique access to the kidnappers, Peter R. De Vries' story is not to be missed.

The Carlsberg Story

Author: Ditlev Tamm

Publisher: Springer Nature

Published: 2020-08-25

Total Pages: 200

ISBN-13: 3030526704

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This book offers a comprehensive business history of one of the largest global brewing companies. By combining industrial history with insights from corporate management and strategy, it reveals the success story of a family-owned company that has achieved a market-leading position worldwide. The author provides deep insights into the founding of the modern Danish brewery by J.C. Jacobsen Carlsberg in 1847, the company’s subsequent rapid success, the relationship between brewing and science, and the importance of the Danish scientist H.C. Ørsted in establishing this relationship. Readers will also learn about the founder’s son, Carl Jacobsen, and the tensions between him and his father; the establishment of the Carlsberg Foundation in 1876; and the transfer of J.C. Jacobsen’s breweries to the foundation in 1888, which makes it likely the oldest managing foundation in Europe. Further chapters cover business agreements concerning the Danish beer market in the 20th century, the relations with Tuborg Ltd., the period of occupation in 1940-45, and how Carlsberg finally merged with - but in reality took over -Tuborg in 1970 and missed out on international business opportunities in the 1980s and 1990s. It also examines why Carlsberg has pursued an aggressive expansion strategy since 2000, e.g. by taking over its competitor Scottish and Newcastle together with Heineken in 2008, and has now become the third largest brewery in the world. This book is a must-read for anyone interested in the history of brewing and the success factors of one of the leading global breweries.

Judas

Author: Astrid Holleeder

Publisher: Hachette UK

Published: 2018-08-09

Total Pages: 416

ISBN-13: 1473685125

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Willem Holleeder is one of the most notorious criminals in contemporary history. Best known for his involvement in the 1983 kidnapping of Alfred Heineken, CEO and Chairman of Heineken, and his infamous 2006 trial in which he was convicted of extortion, money laundering and membership of a criminal organization, Willem Holleeder captured the attention of the world. What few knew was how Willem had terrorized, extorted and threatened his family for thirty years, just as his alcoholic father - an employee at Heineken - had dominated and mistreated the family for years. Children, sisters, women, in-laws and mother: no one escaped the despotic behaviour of father and son. But Willem's latest conviction is quickly becoming the trial of the century. Charged for his involvement in multiple assassinations, including that of his former partner and brother-in-law, Willem is finally being put on trial for murder, all due to the shocking and incriminating testimony of his own family. Having spent years as his unwilling consigliere, Willem's own sister Astrid is finally breaking her silence and going on the record. In this stunning memoir, Astrid finally reveals decades of familial manipulation and fear and her own thrilling experience working as a double cross, preserving enough trust to attain the information that would convict her brother for life.

Billions to Bust and Back

Author: Thor Bjorgolfsson

Publisher: Profile Books

Published: 2014-11-27

Total Pages:

ISBN-13: 1782831169

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Thor Bjorgolfsson is a self-styled adventure capitalist with an addiction to debt and an insatiable appetite for business deals who became Iceland's first billionaire. After 10 years establishing his financial empire with alco-pops and beer in the lawless 'Wild East' of newly-capitalist Russia in the 1990s, he moved on to merging, floating, spinning off and privatising businesses from Finland to Sweden, Poland, Bulgaria, Serbia, Greece and the Czech Republic. On his 40th birthday, and worth $3.5 billion, he was sitting on top of the world; only 250 people in it were richer than him. His most spectacular triumph was the takeover of Iceland's second-largest bank, Landsbanki - he had expected his investment's value to double or treble in four years, and instead it rose ten-fold. But when financial meltdown hit Iceland in October 2008, Landsbanki crashed and burned, taking Bjorgolfsson with it. Within 12 months he had lost 3.3 billion euros - 98.5% of his wealth - and was treated as a scapegoat in his native country for supposedly bringing about the disaster. Faced with appalling debts, Bjorgolfsson has made good on his promises to repay his creditors, and at the age of 47 is now a billionaire once again.

The Making of a Name

Author: Steve Rivkin

Publisher: Oxford : Oxford University Press

Published: 2004

Total Pages: 286

ISBN-13: 0195168720

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In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.

Ronan O'Gara

Author: Ronan O'Gara

Publisher: Random House

Published: 2010-07-06

Total Pages: 444

ISBN-13: 1409081494

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Ronan O'Gara is one of the greatest sportsmen Ireland has ever produced. A brilliant kicker both from the hand and at penalty goals, a sublime orchestrator of play from the out-half position he has made his own, and a cool head in the pressure-cooker of club and international rugby, the list of the Cork man's achievements goes on and on. The leading points scorer in Irish rugby history, the Six Nations and the Heineken Cup. The architect of two amazing Munster triumphs in Europe. The man whose last minute drop-goal sensationally won the Grand Slam in 2009, Ireland's first for 61 years. In his candid, illuminating autobiography, O'Gara tells the story of those many on-field successes and, with brutal honesty, the darker days as well, most notably at the 2007 World Cup. He tells the inside story of Ireland's disappointments in France, and responds to the allegations about his personal life that made front-page news that autumn. Ronan O'Gara: My Autobiography is the unforgettable story of a rugby player at the top of his game, of a life lived to the full, and of a passionate and proud representative of the people of Cork and Ireland.