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The Handbook of Communication Engagement

Author: Kim A. Johnston

Publisher: John Wiley & Sons

Published: 2018-07-31

Total Pages: 600

ISBN-13: 1119167493

A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.

Play as Engagement and Communication

Author: Eva E. Nwokah

Publisher: University Press of America

Published: 2010

Total Pages: 237

ISBN-13: 076185083X

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A multidisciplinary and varied perspective on play, Play as Engagement and Communication continues the stimulating and informative volumes in the Play and Culture Studies series. Students, play scholars, and play practitioners will gain information from groundbreaking studies, philosophical treatises, and in-depth reviews of current knowledge on child-child, child-adult, and child-animal play. Play and Culture Studies is the main publication of The Association for the Study of Play. Volume 10 includes such topics as student experiences with child play in hospitals, ethnographic studies of preschool play, and the connection between children and animals. The primary focus of the papers in this volume is to reflect on the close relationship between play and the process of engaging and communicating with others in different contexts.

The Handbook of Public Sector Communication

Author: Vilma Luoma-aho

Publisher: John Wiley & Sons

Published: 2020-03-24

Total Pages: 517

ISBN-13: 111926314X

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A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.

The Handbook of Crisis Communication

Author: W. Timothy Coombs

Publisher: John Wiley & Sons

Published: 2023-01-24

Total Pages: 597

ISBN-13: 1119678927

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The revised and updated new edition of the comprehensive guide to crisis communication research and practice The Handbook of Crisis Communication provides students, researchers, and practitioners with a timely and authoritative overview of the dynamic field. Contributions by an international team of 50 leading scholars and practitioners demonstrate various methodological approaches, examine how crisis communication is applied in a range of specific contexts, discuss the role of culture and technology in crisis communication, and present original research of relevance to the development and evaluation of crisis communication theory. Now in its second edition, the Handbook covers the latest advances in global crisis communication technology, current trends in research and practice, social media in crisis communication, and more. Each of the 38 chapters incorporate new material offering fresh insights into existing areas of crisis communication and explore new and emerging lines of research. A wealth of new case studies, practical scenarios, and in-depth analyses of recent crises are integrated throughout. Examines traditional applications, recent advances, and emerging areas in crisis communication Discusses communication approaches for organizational crises, disasters, political crises, and public health crises Provides up-to-date coverage of the latest terminology, methods, and research trends in the field Highlights how crisis communication theory and research can inform real-world practice Features detailed analyses of crisis communication in major events such as terrorist attacks, natural disasters, industrial accidents, and global pandemics The Handbook of Crisis Communication, Second Edition is an excellent textbook for advanced students in public relations and strategic communication programs, and a valuable reference for researchers and practitioners in fields such as crisis communication, public relations, and corporate communication.

Research Handbook on Strategic Communication

Author: Jesper Falkheimer

Publisher: Edward Elgar Publishing

Published: 2022-12-13

Total Pages: 523

ISBN-13: 1800379897

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Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.

Public Relations

Author: Chiara Valentini

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2021-02-08

Total Pages: 630

ISBN-13: 3110552604

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What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Routledge Handbook of Risk, Crisis, and Disaster Communication

Author: Brooke Fisher Liu

Publisher: Taylor & Francis

Published: 2024-05-30

Total Pages: 424

ISBN-13: 104001982X

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This Handbook provides a comprehensive overview of core concepts, research, and practice in risk, crisis, and disaster communication. With contributions from leading academic experts and practitioners from diverse disciplinary backgrounds including communication, disaster, and health, this Handbook offers a valuable synthesis of current knowledge and future directions for the field. It is divided into four parts. Part One begins with an introduction to foundational theories and pedagogies for risk and crisis communication. Part Two elucidates knowledge and gaps in communicating about climate and weather, focusing on community and corporate positions and considering text and visual communication with examples from the US and Australia. Part Three provides insights on communicating ongoing and novel risks, crises, and disasters from US and European perspectives, which cover how to define new risks and translate theories and methodologies so that their study can support important ongoing research and practice. Part Four delves into communicating with diverse publics and audiences with authors examining community, first responder, and employee perspectives within developed and developing countries to enhance our understanding and inspire ongoing research that is contextual, nuanced, and impactful. Offering innovative insights into ongoing and new topics, this handbook explores how the field of risk, crisis, and disaster communications can benefit from theory, technology, and practice. It will be of interest to students, researchers, and practitioners in the fields of disaster, emergency management, communication, geography, public policy, sociology, and other related interdisciplinary fields.

Engaging Employees through Strategic Communication

Author: Mark Dollins

Publisher: Routledge

Published: 2021-10-01

Total Pages: 228

ISBN-13: 1000461947

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Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.

The Handbook of Organizational Rhetoric and Communication

Author: Oyvind Ihlen

Publisher: John Wiley & Sons

Published: 2018-08-14

Total Pages: 533

ISBN-13: 1119265738

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A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.