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Author: Danielle Zilliox
Publisher: Amacom Books
Published: 2002
Total Pages: 244
ISBN-13: 9780814471302
DOWNLOAD EBOOK →This is a primer on building a company's presence in the mobile market place. It aims to help businesses make initial decisions about whether mobile commerce is a desirable and viable option for them, with introductions to the benefits and risks, technological requirements and costs.
Author: Huang, Wayne
Publisher: IGI Global
Published: 2007-09-30
Total Pages: 456
ISBN-13: 1599045605
DOWNLOAD EBOOK →Explores global m-commerce strategies and technological standards, and provides cases of the subject from a global perspective.
Author: Abraham Pizam
Publisher: Routledge
Published: 2012-06-25
Total Pages: 734
ISBN-13: 1136439021
DOWNLOAD EBOOK →The International Encyclopedia of Hospitality Management is the definitive reference work for any individual studying or working in the hospitality industry. There are 185 Hospitality Management degrees in the UK alone. This new edition updates and significantly revises twenty five per cent of the entries and has an additional twenty new entries. New online material makes it the most up-to-date and accessible hospitality management encyclopedia on the market. It covers all of the relevant issues in the field of hospitality management from a sectoral level (lodging, restaurants/food service, time-share, clubs and events) as well as a functional one (accounting and finance, marketing, strategic management, human resources, information technology and facilities management). Its unique, user-friendly structure enables readers to find exactly the information they require at a glance – whether they require broad detail that takes a more cross-sectional view across each subject field or more focused information that looks closely at specific topics and issues within the hospitality industry today.
Author: Abraham Pizam
Publisher: Butterworth-Heinemann
Published: 2010
Total Pages: 513
ISBN-13: 1856177149
DOWNLOAD EBOOK →This encyclopedia covers all of the relevant issues in the field of hospitality management from both a sectoral level as well as a functional one. It's unique user-friendly structure enables readers to find exactly the information they require at a glance.
Author: Brian Ernest Mennecke
Publisher: IGI Global
Published: 2003-01-01
Total Pages: 368
ISBN-13: 9781931777827
DOWNLOAD EBOOK →"M-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed."
Author: P. Candace Deans
Publisher: IGI Global
Published: 2005-01-01
Total Pages: 263
ISBN-13: 1591402409
DOWNLOAD EBOOK →E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a compilation of readings that are useful to individuals and organizations in the academic study and research surrounding mobile commerce as well as in the practical application of these technologies.
Author: J. H. Erik Andriessen
Publisher: Springer Science & Business Media
Published: 2005-09-23
Total Pages: 416
ISBN-13: 9783540283645
DOWNLOAD EBOOK →Dear Reader This is a book about mobile virtual work. It aims at clarifying the basic concepts and showing present practices and future challenges. The roots of the book are in the collaboration of few European practitioners and - searchers, who met each other under the umbrella of the Swedish SALTSA programme (see next page) in January 2002 in Stockholm. The group was first called ‘ICT, Mobility and Work Organisation’ but redefined itself quickly as ‘Mobile Virtual Cooperative Work’ group. The change of the name reflects the development of reasoning in the group. We could not find much material on mobile work, certainly not systematic studies, - though a growing interest in mobile technologies and services could be found. Practices of telework and virtual organizations were better known, but we were convinced that the combination with mobile work was so- thing different and new. Our main target became to understand what it was all about. The next step was an expert meeting in October 2004 at Rånäs Castle again in Sweden. A wider group of experts was invited to present their views on mobile virtual work and ideas about book chapters from different perspectives of working life. Some of the expertise could be found through the network of the AMI@Work family created by the New Working En- ronments unit of the European Commission’s Information Society Dir- torate-General. Also close collaboration was developed with the related MOSAIC program.
Author: Ron Schneiderman
Publisher: Amacom Books
Published: 2002
Total Pages: 260
ISBN-13: 9780814471364
DOWNLOAD EBOOK →Clarifies regulatory issues, technical standards and protocols, jargon, and acronyms central to the mobile communications industry, in a series of 90 questions and answers. Topics include mobile Internet, software defined radio, Bluetooth, satellite-based navigation systems, mobile commerce applications, and security and privacy issues. Annotation copyrighted by Book News Inc., Portland, OR.
Author: S. C. Moatti
Publisher:
Published: 2016-05-02
Total Pages: 182
ISBN-13: 9781458733979
DOWNLOAD EBOOK →That person slumped over her cell phone is disengaged, isolated, lost in her own little world, right? Wrong, says SC Moatti. She's highly engaged - she's having a text conversation with a friend in Europe, playing a game with another, and looking for a good place to go to dinner with a third. Mobile technology has become such an integral part of how we interact that for many people losing a cell phone is like losing a limb. And the most successful mobile apps that are precisely those that enhance and multiply the frequency and power of our real - world interactions. Moatti - a technologist and industry insider - says these kinds of mobile apps adhere to three universal principles: they must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators - Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more - to demonstrate how it's done. Even as technology evolves and smartphones are replaced by smaller mobile devices such as watches and contact lenses, these three principles will remain evergreen. The market is full of how - to books for creating apps, but no works examine what qualities make for great mobile products. Until now.
Author: Adam Kornak
Publisher: John Wiley & Sons
Published: 2004-04-14
Total Pages: 338
ISBN-13: 0764575732
DOWNLOAD EBOOK →This is the first book to deliver specific guidelines for integrating mobile and wireless technologies into a business organization to enhance business processes, reduce operating expenses, or produce additional revenue streams Builds off the material from Cap Gemini Ernst & Young Guide to Wireless Enterprise Application Architecture (0-471-20951-1), which described how to build a wireless enterprise application architecture for optimum performance Presents a proprietary, step-by-step methodology that shows how to identify opportunities to integrate mobile technologies into an organization Describes the strategic framework and development approach used by experienced project teams for building a mobile technology solution Features extensive real case studies from Microsoft and Cap Gemini Ernst & Young's extensive business portfolio
