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Email Marketing Rules

Author: Chad S. White

Publisher: Createspace Independent Publishing Platform

Published: 2017-05-29

Total Pages: 488

ISBN-13: 9781546910633

Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production

Step by Step Guide to OKRs

Author: Alexander Maasik

Publisher: Weekdone

Published: 2017-02-02

Total Pages: 31

ISBN-13:

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This “Step by Step Guide to OKRs” is a practical guide to goal setting that offers concrete examples to help you start setting impactful and meaningful goals. This book teaches you how to manage a team better and create a feeling of success.

The Future of Email

Author: V. A. Shiva Ayyadurai

Publisher:

Published: 2016-11-04

Total Pages: 158

ISBN-13: 9780997040234

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Email, the system I invented in 1978, while a 14-year-old boy, to enable collaboration and communication among office workers at a small medical college in Newark, NJ, has now become the center of many controversies. For their 125th Anniversary issue, The Wall Street Journal commissioned me as email's inventor to write a brief essay entitled The Future of Email. That article shared what email really is and where email is heading. More recently, The New York Times interviewed me to comment on Hillary Clinton's use of personal email server to manage classified U.S. government communications. In that article, I shared that the use of a personal email server was extraordinary, wrong and clearly a well-planned strategy by Ms. Clinton to deny the American public's rightful access to communications that were government property. This book is a much-needed expansion of those thoughts and comments to provide you important insights to where email is going and why you as citizens must take action to protect this important medium, which has been subverted by vested interests. I believe with all sincerity and without hyperbole you should listen to what I'm going to share, as I am not only the world's leading expert on this subject but also have a historical and political perspective that will enable you to realize that if we do not act, our freedom, which has already been compromised, will suffer even more greatly, in a future where Have's and Have Not's will be defined by the level of security they have to their email communications.

Email Marketing

Author: Sunil Butolia

Publisher:

Published: 2019-10-04

Total Pages: 25

ISBN-13: 9781695991927

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Email marketing is cost effective way of marketing and advertising. You need to collect customer information once and then you can send them your products details forever.

MEDINFO 2023 — The Future Is Accessible

Author: J. Bichel-Findlay

Publisher: IOS Press

Published: 2024-04-02

Total Pages: 1676

ISBN-13: 1643684574

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Science-fiction author William Gibson is famously quoted as saying, “The future is already here – it's just not very evenly distributed.” During the Covid pandemic, telehealth and remote monitoring were elevated from interesting innovations to essential tools in many healthcare systems, but not all countries had the infrastructure necessary to pivot quickly, amply demonstrating the negative consequences of the digital divide. This book presents the proceedings of MedInfo 2023, the 19th World Congress on Medical and Health Informatics, held from 8 – 12 July 2023 in Sydney, Australia. This series of biennial conferences provides a platform for the discussion of applied approaches to data, information, knowledge, and wisdom in health and wellness. The theme and title of MedInfo 2023 was The Future is Accessible, but the digital divide is a major concern for health and care-informatics professionals, whether because of global economic disparities, digital literacy gaps, or limited access to reliable information about health. A total of 935 submissions were received for the conference, of which 228 full papers, 43 student papers and 117 posters were accepted following a thorough peer-review process involving 279 reviewers. Topics covered include: information and knowledge management; quality, safety and outcomes; health data science; human, organizational and social aspects; and global health informatics. Significant advances in artificial intelligence, machine learning, augmented reality, virtual reality, and genomics hold great hope for future healthcare planning, delivery, management, education, evaluation, and research, and this book will be of interest to all those working to not only exploit the benefits of these technologies, but also to identify ways to overcome their associated challenges.

The Email Advantage

Author: B. Vincent

Publisher: RWG Publishing

Published: 2023-05-16

Total Pages: 73

ISBN-13:

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The Email Advantage: Maximizing Your Marketing Potential with Effective Email Campaigns is the ultimate guide for businesses and marketers looking to master the art of email marketing. In this comprehensive book, you will learn how to build and grow your email list, create engaging and effective email content, design visually compelling emails, maximize deliverability, and measure success through email metrics and analytics. You will also discover advanced strategies for segmentation, personalization, automation, A/B testing, mobile optimization, list hygiene, and integration with other marketing channels, such as social media and SEO. Additionally, the book covers important topics related to email compliance, including the CAN-SPAM Act, GDPR, and CASL, and provides practical tips for ensuring data protection and security. The Email Advantage also includes specific chapters on using email marketing for e-commerce, product launches, events, and seasonal campaigns, as well as building strong relationships with new subscribers through welcome and onboarding emails, and bringing inactive subscribers back into engagement with re-engagement and win-back emails. Finally, the book looks to the future of email marketing, with insights on emerging trends and predictions for the next decade. With real-world examples, case studies, and practical tips, The Email Advantage is an essential resource for any business or marketer looking to maximize their marketing potential through effective email campaigns.

A World Without Email

Author: Cal Newport

Publisher: Penguin

Published: 2021-03-02

Total Pages: 322

ISBN-13: 0525536558

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New York Times bestseller! From New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity. Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the "hyperactive hive mind" workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication. We have become so used to an inbox-driven workday that it's hard to imagine alternatives. But they do exist. Drawing on years of investigative reporting, author and computer science professor Cal Newport makes the case that our current approach to work is broken, then lays out a series of principles and concrete instructions for fixing it. In A World without Email, he argues for a workplace in which clear processes--not haphazard messaging--define how tasks are identified, assigned and reviewed. Each person works on fewer things (but does them better), and aggressive investment in support reduces the ever-increasing burden of administrative tasks. Above all else, important communication is streamlined, and inboxes and chat channels are no longer central to how work unfolds. The knowledge sector's evolution beyond the hyperactive hive mind is inevitable. The question is not whether a world without email is coming (it is), but whether you'll be ahead of this trend. If you're a CEO seeking a competitive edge, an entrepreneur convinced your productivity could be higher, or an employee exhausted by your inbox, A World Without Email will convince you that the time has come for bold changes, and will walk you through exactly how to make them happen.

Mastering Email Marketing

Author: William Jones

Publisher: Mamba Press

Published:

Total Pages: 59

ISBN-13:

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In today's digital age, email marketing remains one of the most effective and cost-efficient ways to connect with your audience, nurture customer relationships, and drive business growth. However, with the evolving landscape of email marketing, it's crucial to stay updated on the latest strategies, best practices, and emerging trends to maximize the impact of your campaigns. Mastering Email Marketing is a comprehensive guide that equips marketers, entrepreneurs, and business professionals with the knowledge and tools to excel in their email marketing efforts. From building a solid foundation to implementing advanced tactics, this book covers every aspect of email marketing, ensuring you have the expertise to craft compelling emails, deliver personalized experiences, and achieve measurable results. Inside this book, you'll find: - An introduction to email marketing and its importance in today's digital ecosystem. - Strategies for building and growing an engaged email list. - Best practices for email design, copywriting, and creating captivating calls-to-action. - Techniques for effective email segmentation and personalization to deliver targeted content. - Tips for optimizing email deliverability and overcoming common challenges. - Insightful case studies and success stories from real-world businesses. - Guidance on leveraging automation and advanced analytics to enhance campaign performance. - Future trends and emerging technologies shaping the future of email marketing. Whether you're a seasoned marketer or just starting your journey, Mastering Email Marketing provides practical guidance, actionable insights, and proven strategies to elevate your email marketing game. With this book as your companion, you'll have the expertise and confidence to create impactful email campaigns, engage your audience, and achieve your marketing goals. Get ready to unlock the full potential of email marketing and pave the way for long-term success.

Shaping the Future

Author: Trausti Valsson

Publisher: How the World will Change

Published: 2017-04-04

Total Pages: 218

ISBN-13: 1545015333

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This book is an auto-biography of Trausti Valsson, an Icelandic architect, planner, theoretician and a professor of planning at the University of Iceland. It gives a personal account of what shaped planning and design in the world and in Iceland as he experienced it in his lifetime. Valsson e.g. tells about his personal encounter with Ian McHarg, Buckminster Fuller and Christopher Alexander. Early TV started working on a future plan for Iceland, consisting, for example, of roads connecting Iceland´s settlements, across the Central Highlands. He also started an overlay mapping project, mapping both the hazard- and resource areas of the country, which created a basis for his Iceland-Plan proposals. Work on this he continued at Berkeley and at the University of Iceland as he started teaching there in 1988. Many of his articles and books deal with this subject. In 1980 Valsson started his PhD studies in Environmental Planning at UC Berkeley, California. In the philosophical section of his dissertation he presented his argument that the Western, mechanistic worldview was the underlying cause for today´s alienation, and that more holistic and integrative schemes were inherent in Eastern worldviews. TV´s dissertation is called A Theory of Integration for Design and Planning – Based on the Concept of Complementarity (1987). In 1988 – a year after Valsson returned to Iceland – he got an associate professor position in planning at the Engineering Faculty of the University of Iceland, and later a tenured professor position. The last part of this book describes Valsson’s 27 years at the University. The title of this present book: Shaping the Future – Ideas – Planning – Design, reflects how wide Valsson´s field of his operation has been.

The Road Ahead

Author: Bill Gates

Publisher: Penguin Group

Published: 1996

Total Pages: 356

ISBN-13:

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In this clear-eyed, candid, and ultimately reassuring